R/GA
@rga.bsky.social
1.7K followers 93 following 890 posts
An independent creative innovation company for the intelligence age
Posts Media Videos Starter Packs
If you like tuna salad, there will always be an office sandwich waiting for you
Me when client asks for a response in two days: This is outrageous, how dare they

Me when AI takes longer than 15 seconds to deliver a response: This is outrageous, how dare they
Thinking of becoming one of those accounts that constantly cycle through the same 15-20 cute animal videos year after year
The slide in the deck with a fake press headline (as if you've produced the idea and now it's famous) is like that 5 mins after buying a Mega Millions ticket when you fantasize about how your life will change once you've won
My favorite way to relax on a day off is to look at Slack every few minutes like on a regular day and see that nothing is happening there
Hey haven't heard from you in a while... just thought you'd like to know even Xfinity Assistant texted to make sure I'm doing OK in this nor'easter, if you care
Being on a project where you have more than two hours to think and everyone isn't in a state of shrieking panic feels very disorienting and uncomfortable. It's not for me.
"We're rewriting the playbook" you need to rewrite the actual playbook that allowed this line to see the light of day
Called in sick. I fell into savings.
If you're not endless, are you even possibilities
Left work offsite drinks, crossed the street to get dinner at another hotel where I am currently surrounded by another company's team-bonding drinks
It's NYC Advertising Week, so please take a moment today to thank an ad
A new one in my LinkedIn messages: "I've been asked to reach out to you..."

I don't know if I've ever received an expression of interest so devoid of interest. I'm hooked already.
One Meeting After Another
The :60 isn't dead. It's alive and well in every creative's portfolio.
IMPORTANT announcement about timesheets you guys are going to want to hear... It's been a long time coming, but finally we can say...

We have a new kind of timesheets.
"We need a manifesto," "We're going to start a movement," OK you're scaring me right now
Never meet your heroes (they all promote gambling apps)
It was a great meeting, I saw lots of heads shaking
I'm going to handle my next client presentation like a politician in a cable news interview:

[Client asks clear, reasonable Q] "I'm not sure what you're implying."

[Follow-up Q] "I never said that."

[Am confronted with my actual words] "You're taking my words out of context."
Today marks the start of the most magical time of year. Q4. I feel sorry for people on a July 1 - June 30 fiscal calendar, honestly.
Fat Generals is a great agency name, actually
The sound the desktop garbage can makes when you put stuff in it is too clean. Too dry. It should be an unsavory, offputting sound. Also there should be a smell.
I don't know much about the economy, but daily check-in and stand-up inflation is real
AI meeting notes are not feedback