Prosocial Design Network
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prosocialdesign.bsky.social
Prosocial Design Network
@prosocialdesign.bsky.social
1K followers 130 following 100 posts
Bridging research and practice toward building healthy online spaces. prosocialdesign.org
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Doing so might help improve users' experiences while also fostering healthy pluralism.

Talia Stroud's research on using a "respect" instead of a "like" button gives a sense of how the words we use for reactions can make a difference: www.prosocialdesign.org/library/resp...
Respect Button – Prosocial Design Network
Decrease partisan behavior
www.prosocialdesign.org
work against pluralism by reducing exposure to viewpoints people dislike - even when they value seeing diverse views. Bsky may want to test alternatives to "dislike", for example "not interesting", so they avoid conflating content that people don't want to see with content that they disagree with.
Bsky announced it will start testing "dislikes" letting users privately signal types of content they want to see less of. Negative feedback is an important way to give people agency in shaping their feed and online experience, but the word "dislike" may inadvertently....
bsky.social/about/blog/1...
Progress Update: Building Healthier Social Media - Bluesky
Over the next few months, we’ll be iterating on the systems that make Bluesky a better place for healthy conversations. Some experiments will stick, others will evolve, and we’ll share what we learn a...
bsky.social
Imagine sophisticated social media feed algorithms - but built with users' and communities' wellbeing in mind. There's now an ambitious team trying to make that reality.
greenearthsocial.substack.com/p/introducin...
Introducing GreenEarth
We're building advanced open source algorithms for social media
greenearthsocial.substack.com
Seriously impressed with the two high school students who built an ML-driven app to short-circuit teens' smartphone dopamine loop.
www.primeopenaccess.com/scholarly-ar...
According to new Pew data, mass social media continues to be central to our national public square - with over 50% of Americans getting at least some of their news from social media sites, and YouTube & TikTok taking a larger share. (Only 2% of us here at Bsky.) www.pewresearch.org/journalism/f...
The reactions platforms choose aren't neutral; they can cue division or inspire curiosity and understanding. So it's great to see Sparkable put "prosocial reactions" front and center. blog.sparkable.cc/prosocial-re...
Prosocial reactions: a new way to surface high-quality content
Sparkable is pioneering a new way to evaluate the prosocial effects of a post.
blog.sparkable.cc
Meta update on Community Notes. Interestingly they've added a feature to alert users who previously engaged with a post that a Community Note was later added. That's important because Notes most often don't appear until well into a post's life-cycle.
www.socialmediatoday.com/news/meta-ad...
Meta Updates Community Notes, Shares Stats on Usage
Meta says that it now has over 70k Community Notes contributors.
www.socialmediatoday.com
Pinterest is expanding its school-hour prompt to "take a break" from the app. We're not aware of internal tests, but research suggests these interventions can be effective at reducing time on distracting apps (www.prosocialdesign.org/library/digi...).
www.socialmediatoday.com/news/pintere...
Pinterest Expands Alerts To Get Teens off the App During School
Pinterest has been testing the prompts in North America.
www.socialmediatoday.com
A paper from over a year ago: research participants were only able to correctly identify AI agents from humans in an online discussion 42% of the time (even when told to expect AI agents). Odds are that percentage would be much lower today.
arxiv.org/html/2402.07...
Thanks for calling our attention to Semble, @newpublic.org. What a great use of ATProto to harness expert knowledge!
An RCT with 269 Danish teens shows that two smartphone interventions - forcing a brief breathing exercise or asking teens to plan the length of their session - dropped social media phone use 36%. A third intervention, asking them to reflect on their use, had no effect.
en.kfst.dk/media/5t4dsc...
It comes up a lot in conversations at PDN: how would you create a measure of platform prosociality? It looks like Rachel Kowert has been thinking for a while along the same lines, but in games. A thoughtful read from an expert gaming T&S.
rachelkowert.substack.com/p/developing...
Developing a Measure of Community Health in Games
Let’s talk about (digital) community health.
rachelkowert.substack.com
We love a literature review. This one looks at how tech interventions - everything from social media reduction to conversation robots - can reduce loneliness and isolation. 40 RCTs with mixed results - and group psychological interventions (below) for the win.
www.sciencedirect.com/science/arti...
Something to keep an eye on: According to CJR, Digg is reinventing itself using AI/LLM-fueled content moderation that look like they could include some prosocial interventions, like intervening to de-escalate tense conversations, "allowing users to dig deeper."
www.cjr.org/analysis/new...
The New Digg’s Plan to Use AI for Community Moderation
Humans weigh in.
www.cjr.org
We've shared before about efforts to foster "Better Feeds" that create long-term value - as opposed to short-term dopamine hits - for users. One strategy is to rely on user surveys (over, say, clicks) - an approach Pinterest recently wrote about from their experience: medium.com/pinterest-en...
Healthier Personalization with Surveys
Leif Sigerson | Senior Data Scientist, Data Platforms Science, Stephanie Chen | Staff Quantitative Product Researcher, Product Research…
medium.com
A year in the making, the Council on Technology and Social Cohesion's Blueprint on "Prosocial Tech Design Governance" is out - and gives platforms and policy makers a guide to building spaces that foster social cohesion, "the glue that holds society together."
toda.org/assets/files...
Japan may be ahead of the curve in using AI to foster healthy discussions. Yahoo! News, one of Japan's most popular sites, suggests ways users can rephrase their comments to be more constructive - going back to last fall.
www.thepickool.com/yahoo-news-j...
Yahoo! News Japan Introduces AI-Powered Comment Review System
Yahoo! News Japan introduces AI-powered "Comment Review Model" to promote healthier discussions by suggesting revisions to potentially offensive comments.
www.thepickool.com