Author | Lightnews

p(D)OOH Bear

p(D)OOH Bear

@programmaticdooh.bsky.social

31 followers 58 following 63 posts

Anything to do with programmatic DOOH #pdooh #DOOH #programmatic

Posts Media Videos Starter Packs

p(D)OOH Bear @programmaticdooh.bsky.social · May 4

www.bbc.com/news/article...

Elizabeth line giant digital advertising screen plans criticised

Commuters will be "bombarded with ads" under plans for giant digital screens, the Green Party says.

p(D)OOH Bear @programmaticdooh.bsky.social · Apr 14

uk.themedialeader.com/why-ooh-is-i...

Why OOH is in rude health — with JCDecaux’s Chris Collins and Dallas Wiles - The Media Leader

JCDecaux's UK co-CEOs discuss what is driving strong double-digit growth for the OOH company and why JCDecaux is making 2025 its largest-ever year for screen deployment.

uk.themedialeader.com

p(D)OOH Bear @programmaticdooh.bsky.social · Apr 11

www.adotat.com/2024/11/the-...

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion - ADOTAT with Pesach Lattin !

Let’s talk about The Trade Desk (TTD) and their latest contribution to the world of advertising—what can only be described as a budgetary black hole. In their infinite wisdom, TTD has rebranded their ...

p(D)OOH Bear @programmaticdooh.bsky.social · Apr 10

lbbonline.com/news/5-minut...

5 Minutes With… Jean-Christophe Conti | LBBOnline

Little Black Book, VIOOH’s CEO speaks about how programmatic digital out-of-home innovation can leverage a brand’s ability to deliver high-impact, contextually-relevant advertising at scale and its gr...

p(D)OOH Bear @programmaticdooh.bsky.social · Mar 26

www.dailydooh.com/archives/168...

DailyDOOH » Blog Archive » Western Union Vistar Media Retail Network

Vistar Media this week announced an agreement with Western Union to manage and monetize its growing network of over 2,200 digital out-of-home screens across the United States, Canada and Brazil. Leve...

www.dailydooh.com

p(D)OOH Bear @programmaticdooh.bsky.social · Mar 19

www.independent.co.uk/news/uk/home...

Why do fake Elon Musk ads keep appearing around London and on the Tube?

The satirical posters are designed to take a swipe at multi-billionaire Tesla owner and world’s richest man Elon Musk

www.independent.co.uk

p(D)OOH Bear @programmaticdooh.bsky.social · Mar 12

www.thedrum.com/open-mic/why...

Why multi-market programmatic DOOH is taking off

www.thedrum.com

p(D)OOH Bear @programmaticdooh.bsky.social · Mar 11

www.placeexchange.com/news/interna...

Place Exchange Expands International Footprint with Premium Out-of-Home Inventory Across Europe, Latin America, Asia, the Middle East, and Africa

The latest news, announcements, events, and ideas from Place Exchange.

www.placeexchange.com

p(D)OOH Bear @programmaticdooh.bsky.social · Mar 10

www.exchangewire.com/blog/2025/02...

PDOOH: Unlocking the Creative Potential

In the first of our series on pDOOH and independent agencies in association with JCDecaux, we met Laura Jordan Bambach of Uncharted.

www.exchangewire.com

p(D)OOH Bear @programmaticdooh.bsky.social · Mar 6

www.publicisgroupe.com/en/news/pres...

Publicis Groupe

Present in 109 countries, Lotame is the #1 independent global data and identity solution, with more than 1.6 billion IDs and built on 100+ data sources. Combination of Lotame and Epsilon’s identity an...

www.publicisgroupe.com

p(D)OOH Bear @programmaticdooh.bsky.social · Mar 5

filestage.io/blog/dooh-ad...

Digital Out-of-home (DOOH) Advertising + 10 Examples

Discover the advantages of DOOH advertising and learn best practices to maximize your impact. Read this article to elevate your marketing strategy.

p(D)OOH Bear @programmaticdooh.bsky.social · Mar 5

www.businesswire.com/news/home/20...

T-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions

T-Mobile (NASDAQ: TMUS) today announced the completion of its acquisition of Vistar Media, the leading provider of technology solutions for digital ou

www.businesswire.com

p(D)OOH Bear @programmaticdooh.bsky.social · Mar 4

New Displayce Brand Identity www.dailydooh.com/archives/167...

DailyDOOH » Blog Archive » New Displayce Brand Identity

Displayce, a pioneer in technological solutions for buying advertising space specialised in DOOH, has this week unveiled a new brand identity. With their ambition to become the leading global technol...

www.dailydooh.com

p(D)OOH Bear @programmaticdooh.bsky.social · Feb 28

uk.themedialeader.com/ooh-hits-rec...

OOH hits record year in revenue - The Media Leader

OOH revenue in the UK grew 7.7% year on year to reach £1.4bn.

uk.themedialeader.com

p(D)OOH Bear @programmaticdooh.bsky.social · Feb 24

www.framen.com/blog-eng/the...

The Advertising Ban is Coming – But DOOH is Your Golden Ticket

p(D)OOH Bear @programmaticdooh.bsky.social · Feb 21

oohtoday.com/ad-verificat...

New Verification System for DOOH Transparency - OOH TODAY

an independent third-party verification provider for OOH. Its innovative, advanced data-led system automatically monitors and verifies that outdoor campaigns are

p(D)OOH Bear @programmaticdooh.bsky.social · Feb 19

www.vistarmedia.com/news/stingra...

Vistar Media to power Stingray's in-store video advertising network

Vistar’s full-stack technology platform to power Stingray Advertising’s video advertising inventory across the METRO retail network

www.vistarmedia.com

p(D)OOH Bear @programmaticdooh.bsky.social · Feb 19

www.prnewswire.com/news-release...

Clear Channel Outdoor Holdings, Inc. Sells Businesses in Mexico, Peru and Chile to Global Media US LLC

/PRNewswire/ -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") today announced it has completed the sale of its businesses in Mexico, Peru...

www.prnewswire.com

p(D)OOH Bear @programmaticdooh.bsky.social · Feb 7

youtu.be/kuhLXJaaArs?...

Behind the Billboards: Inside Out of Home with billups

YouTube video by mossappeal

p(D)OOH Bear @programmaticdooh.bsky.social · Feb 5

www.jcdecaux.co.uk/news/jcdecau...

JCDecaux UK to double the number of roadside screens in London

Investment to make Out-of-Home the big reach medium in the capital by doubling the number of digital roadside screens to 2,000 with the installation of 1,000 new London Digital Network (LDN) screens i...

www.jcdecaux.co.uk

p(D)OOH Bear @programmaticdooh.bsky.social · Feb 3

bestmediainfo.com/mediainfo/ad...

Exclusive: Would be interesting if Havas merges with Dentsu, says Martin Sorrell

WPP is not a dominant force anymore. In terms of market cap, I think it is the third largest now, Sorrell told BestMediaInfo.com in an exclusive interview

bestmediainfo.com

p(D)OOH Bear @programmaticdooh.bsky.social · Feb 1

www.tastyad.com/lemma-and-ad...

Lemma and AdXact Announce Strategic Partnership to Drive Transparency and Efficiency in Cross-Team CTV/pDOOH Buying and Planning

Lemma, a leading omnichannel platform for emerging media, and AdXact, a forwardly place innovative demand-side platform...

www.tastyad.com

p(D)OOH Bear @programmaticdooh.bsky.social · Jan 31

advertisingweek.com/lets-say-it-...

Let’s Say It: 2025 Will Be the Year of In-Store Retail Media – Advertising Week

advertisingweek.com

p(D)OOH Bear @programmaticdooh.bsky.social · Jan 29

www.exchangewire.com/blog/2025/01...

helloo Partners with VIOOH to Expand International Digital Programmatic Advertising on its Screens - ExchangeWire.com

Today (January 28th, 2025), Brazilian media company, helloo, has announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH)

www.exchangewire.com

p(D)OOH Bear @programmaticdooh.bsky.social · Jan 28

www.thedrum.com/open-mic/six...

Six programmatic DOOH campaigns that rocked in 2024

www.thedrum.com