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PPC Hero
@ppchero.com
150 followers 82 following 45 posts
A website dedicated to paid search and paid social advertising from the team behind brightonSEO and @HeroConf
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PPC Hero @ppchero.com · 2d
"Treat Reels like any other high-reach placement as part of your holistic paid marketing. When Reels warms the audience, Search and Shopping often convert more efficiently."

How to win attention on Instagram Reels

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How to win attention with Instagram Reels - PPC Hero
Instagram Reels went from "cool new feature" to the heartbeat of the app in just a few years. Shortform video is now how people explore, learn, and decide
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PPC Hero @ppchero.com · 6d
What's Privacy-First PPC?

It's about, says Jesse Galanis, targeting "smaller audiences who actually said yes, better ads, and measurement that works."

It's not without challenges but it builds trust which "actually makes your numbers better and your brand stronger."

ppchero.com/from-targeti...
From targeting to trust: How privacy-first PPC turns GA4 into a customer compass - PPC Hero
Discover how privacy-first PPC and GA4 help you build trust, protect data, and track performance ethically. No cookies, just smarter insights!
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PPC Hero @ppchero.com · 19d
Diversification isn’t a luxury says YOUR PPC DOCTOR Serge Nguele. Instead "advertisers must embrace multi-platform strategies."

Microsoft ads in particular offers advantages over Google.

Read:

Rethinking Paid Search: Diversification as the Future of Fair Advertising

ppchero.com/rethinking-p...
Rethinking Paid Search: Diversification as the Future of Fair Advertising - PPC Hero
Diversification isn’t a luxury in PPC. Explore a practical roadmap for using Microsoft Ads to boost performance and ROI alongside Google.
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PPC Hero @ppchero.com · 20d
Diversification isn’t a luxury in PPC says Your PPC Doctor and @heroconf.com PPC speaker, Serge Nguele. Instead "advertisers must embrace multi-platform strategies."

Read more 👉
Rethinking Paid Search: Diversification as the Future of Fair Advertising

ppchero.com/rethinking-p...
Rethinking Paid Search: Diversification as the Future of Fair Advertising - PPC Hero
Diversification isn’t a luxury in PPC. Explore a practical roadmap for using Microsoft Ads to boost performance and ROI alongside Google.
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PPC Hero @ppchero.com · 23d
And you can watch a recording of the talk here, for FREE:

www.youtube.com/watch?v=PsPT...
The hidden PPC drain: ad hijacking & impersonation - Jonny Giddens - Hero Conf April 2025
YouTube video by brightonSEO
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PPC Hero @ppchero.com · 23d
How is AI increasing nefarious threats to your PPC campaigns?

ppchero.com/how-ai-is-in...

Based on his @heroconf.com in April, Jonny Giddens explore the three major ways fraudsters exploit paid advertising - impersonation fraud, brand bidding, and phishing ads - and how marketers can fight back.
How AI is increasing the threat from ad hijacking & impersonation fraud - And how to fight back - PPC Hero
In this article, I’ll explore three major ways fraudsters exploit paid advertising - impersonation fraud, brand bidding, and phishing ads - and how marketers
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PPC Hero @ppchero.com · Sep 9
Some strategies never get old.

In his first article for PPC Hero Joseph Williams considers the long tail. Low competition keywords might be individually low volume, but they can soon add up, delivering real value to your campaign.

ppchero.com/a-long-tail-...
A Long Tail Keywords Strategy: More Conversions, Less Competition in Google Ads - PPC Hero
Long tail keywords are search terms which may be individually low volume but added together can drive a lot of traffic while being far more cost-effective.
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Reposted by PPC Hero
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Hero Conf @heroconf.com · Aug 19
Introducing...

@ppchero.com author Lisa Raehsler of Big Click Co. and her Hero Conf talk:

AI strategies for smarter PPC

Lisa will break down the most effective AI applications in PPC.

Catch Lisa in Gaslamp on September 23 at 3:20 pm

www.ppchero.com/speaker/lisa...
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PPC Hero @ppchero.com · Aug 13
San Diego Sessions: #2.

@lisarockssem.bsky.social continues the rundown of must-catch talks coming to Hero Conf San Diego next month.

In this one she looks at the upcoming presentations on performance, and how we should best understand it in 2025.

www.ppchero.com/san-diego-se...
San Diego Sessions: #2. The Next Level of ROI and Real Performance in Paid Media - PPC Hero
This is the second in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most
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PPC Hero @ppchero.com · Aug 7
The rapid expansion of AI Overviews and the placement of paid ads within these summaries is fundamentally altering the relationship between paid and organic search.

Luke Hickman offers guidance to those seeking to navigate and find success within this new frontier.

www.ppchero.com/the-converge...
The Converged Frontier: How Google AI is Reshaping PPC and SEO - PPC Hero
The rapid expansion of Overviews, the new Google AI Mode, and the placement of paid ads within AI-generated summaries are altering the relationship between paid and organic search.
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PPC Hero @ppchero.com · Jul 22
Is paid social ad success linked to organic social content?

That's the question posed by Sally Hawkesford, director of SHC.

Sally dissects the importance of your creative in an ad campaign and how the secret to your success could lie within our organic strategy.

www.ppchero.com/is-the-secre...
Is the Secret to Your Paid Social Success Hidden in Your Organic Content? - PPC Hero
Paid social social campaigns is the combination or art and science. A killer creative that makes cut through is just as important as strategic targeting.
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PPC Hero @ppchero.com · Jul 16
Have you handed over all your campaign bidding decisions to the platforms themselves?

Hold your horses, says Derick Turner, in this new article.

Find out why manual bidding strategies in PPC still matter

www.ppchero.com/manual-biddi...
Manual Bidding Strategies Are Still Important To PPC - PPC Hero
Manual bidding strategies in PPC still matter, especially for lead gen, brand safety, and campaign control. Learn when to skip PMax and Advantage+ for better results.
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PPC Hero @ppchero.com · Jul 14
Product feeds used to be peripheral. Today your feed is your growth engine.

That makes the question of whether you should outsource your feed management or keep it in-house even more important.

Zoe Bates of FeedSpark walks you through how to answer it.

www.ppchero.com/in-house-or-...
In-House or Outsource? The Feed Management Question Every Brand Should Ask - PPC Hero
So, here’s the real question: who should manage it? Your internal team? Or a feed management agency that eats this stuff for breakfast?
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PPC Hero @ppchero.com · Jul 11
Despite its theoretical benefits and opportunities, many advertisers are still struggling to take full advantage of the potential of Performance Max.

(That's not their fault, though!)

Oliver Ewbank is here with 16 ways to help you up your pMax game.

www.ppchero.com/16-tips-to-s...
16 tips to shake up and optimise your Google Ads Performance Max campaigns  - PPC Hero
Despite the benefits and opportunities it offers, advertisers are still struggling to maximise the benefits of Google Ads Performance Max campaign format.
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PPC Hero @ppchero.com · Jul 3
Worried about being automated out of your job?

Don't be. While AI is going to change your job, and oblige you to adapt, Salome Joia has 7 reasons the paid media manager role is more vital than ever.

www.ppchero.com/7-reasons-th...
7 reasons the Paid Media Manager is more vital that ever - PPC Hero
The introduction of AI and Machine Learning doesn't mean the job of paid media manager has become redundant - in fact, they're needed more than ever.
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PPC Hero @ppchero.com · Jul 2
New at PPC Hero!

Following her trail-blazing talk at April's @heroconf.com UK, Anicca Digital's Head of Paid Media Holly Kelly returns to our pages to tell you how to improve your shopping ad visibility with a few practical tweaks to your product feed.

www.ppchero.com/how-to-maxim...
How to maximize Shopping Ad visibility with feed optimization - PPC Hero
Optimising your product feed can achieve higher shopping ad visibility and deliverability. Holly Kelly provides shares practical tips to improve your feed quality.
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Hero Conf @heroconf.com · Jul 1
Great article from Hero Conf speaker Hannah Zora Strong. A must-read if your activity is a mix of online and off.
ppchero.com PPC Hero @ppchero.com · Jul 1
Your marketing happens online, but what if your conversions take place offline, in real bricks and mortar buildings? How do you connect the view (or the click) with the sale?

Hannah Zora Strong takes you through the set-up and management of store visit tracking.

www.ppchero.com/store-visit-...
Store Visit Tracking: How to Use Google Ads to Drive Footfall to Your Local Business - PPC Hero
How Google ads' store visit tracking feature can drive footfall to Your local business through search and performance max setup
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PPC Hero @ppchero.com · Jul 1
Your marketing happens online, but what if your conversions take place offline, in real bricks and mortar buildings? How do you connect the view (or the click) with the sale?

Hannah Zora Strong takes you through the set-up and management of store visit tracking.

www.ppchero.com/store-visit-...
Store Visit Tracking: How to Use Google Ads to Drive Footfall to Your Local Business - PPC Hero
How Google ads' store visit tracking feature can drive footfall to Your local business through search and performance max setup
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PPC Hero @ppchero.com · Jun 24
Isolated data can limit your marketing potential, while integrated data sets can drive more informed media planning, creative development, and strategic decisions.

Sarah Clarke demonstrates how to transition from siloed data approaches to holistic strategies.

www.ppchero.com/how-integrat...
How integrated data can shape your marketing strategies - PPC Hero
The isolation of data can limit marketing potential, while integrated data sets can drive informed media planning, creative development, and strategic decisions
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PPC Hero @ppchero.com · Jun 20
Marketers know SEO and PPC fuel growth—but how do you prove it in hard numbers? Without clear measurement, it’s tough to secure budget, optimize spend, and show real ROI.

New by Mitch Richards of Future Perform:

How you can prove SEO & PPC drive revenue

www.ppchero.com/how-you-can-...
How you can prove SEO & PPC drive revenue - PPC Hero
Marketers know that SEO and PPC fuel growth—but how do you prove it in hard numbers? Without measurement, it’s tough to secure budget, and show real ROI.
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PPC Hero @ppchero.com · Jun 18
In PPC we talk about strategy and strategic decision-making all the time, but what do we mean?

Andy Goodwin, Head of Paid Search at Brainlabs, asks:

Does Paid Search Strategy exist? And if so, what is It?

www.ppchero.com/does-paid-se...
Does paid search strategy exist? - PPC Hero
The term paid search strategy gets thrown around liberally, but if you were to ask ten PPC professionals what it means, you'd get ten different answers.
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PPC Hero @ppchero.com · Jun 17
Despite having been around for a while, and being increasingly central to our ad activity, pMax is still not understood very well.

Based on his talk from April's Hero Conf UK, Google's Murtaza Lukmani has the goods on what you shouldbe doing for the best results:

www.ppchero.com/best-practic...
Best practices to boost results with Performance Max - PPC Hero
Google’s Performance Max (PMax) campaign type is still not as well understood as it needs to be. Here are best practices to boost results with performance max
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PPC Hero @ppchero.com · Jun 12
Always!
marketingsoph.bsky.social Sophie Logan @marketingsoph.bsky.social · Jun 11
Thank you for having me back @ppchero.com!
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PPC Hero @ppchero.com · Jun 11
New!

Anyone can be a good PPC account manager. To be great, says @marketingsoph.bsky.social requires more. It takes understanding, not just knowledge, application not just ticking off tasks.

From Average to Awesome: How to Master the Art of PPC Account Management

www.ppchero.com/from-average...
From Average to Awesome: How to Master the Art of PPC Account Management - PPC Hero
With knowledge, anyone can be good at PPC account management. To be awesome takes understanding. Sophie Logan reveals what you need to understand to be at the top
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PPC Hero @ppchero.com · Jun 2
If search is changing faster than anyone can fathom, PMax is giving it a run for its money.

The last year has seen so many updates that Google Ads' now flagship product is almost unrecognizable.

But what have those changes been and how do they affect advertisers?

www.ppchero.com/performance-...
Performance Max’s Biggest Updates… and What They Mean for Advertisers - PPC Hero
The fact that so much of the meaningful change in Performance Max has come over the past 12 (or even 6) months is a testament to Google’s power and wealth of
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