Reels; short video content works best. Step 6: Amplify their content: repost, add to highlights, and thank them openly. Step 7: Track engagement and follower growth after each campaign, and note what collaborations worked best for future strategies. Micro-influencers often bring better ROI (3/4)
a clear value exchange—free products, exclusive access, or a financial fee. Step 3: Collaborate on authentic content—unboxings, demos, or Q&As. Let the influencer’s voice lead. Step 4: Set expectations for tags and hashtags to track results. Step 5: Encourage sharing in Stories and (2/4)
Tutorial: How to spark rapid growth with a micro-influencer campaign. Step 1: Identify local or niche influencers (1k–10k followers) with high engagement. Pick those who align with your brand values and whose followers are likely customers. Step 2: Reach out with a personalized DM, offering (1/4)
Saturday/Sunday polls are a great way to grab attention when engagement is often highest. What’s a fun topic you can ask your community to vote on this weekend?
Foundational: Sharing customer reviews builds instant trust for new visitors. Try posting a new testimonial today! How do you highlight customer love on your pages?
Marketing do’s and don’ts #3 Do: Run regular story polls or quizzes to spark interaction. Don’t: Settle for silent viewers when you can involve them! What’s your favorite poll question?
Foundational: Don’t forget to refresh your bio and profile pictures every few months. A little polish goes a long way! When did you last update your profile?
wonders! Add captions on screen since many watch with the sound off. Don’t stress imperfections—show your real personality, not just a polished version. After posting, reply promptly to comments and DMs to increase your reach. Track which video topics get the most reactions and double down (3/4)
parts: hook (capture attention in the first 3 seconds with a question or fun fact), value (demonstrate a product, share a how-to, answer a community question), and call to action (invite viewers to comment, share, or DM). Keep the background simple and ensure good lighting; natural light works (2/4)
Tutorial: How to boost your engagement with weekly video content. Start by picking a recurring theme—maybe “Tip Tuesday” or “Friday Favorites”—and commit to posting a video each week. You don’t need fancy equipment—your phone camera is perfect. Outline your video in three (1/4)
watch lovers to ask questions in the comments. In a few months, Mark gained hundreds of new followers, including out-of-town customers. Most importantly, old regulars were excited—and proud—to see their community shop shine online. His advice: People love to see passion and skill in (2/3)
Inspirational story: When Mark inherited his father’s watch repair shop, he worried about reaching new customers. So, he began making short videos showing “watch transformations” and behind-the-scenes moments—explaining vintage mechanisms, showing customer pickups, and even inviting (1/3)
Marketing do’s and don’ts #2 Do: Ask for user-generated content (UGC) and share it. Don’t: Miss the chance to spotlight your best fans! When did a customer surprise you with great content?
Major update: Instagram is rolling out enhanced DM automation for business accounts! Easier customer replies mean faster service. Would you automate FAQ responses to save time? #SocialMediaNews
Marketing do’s and don’ts #1 Do: Partner with complementary brands for giveaways. Don’t: Give away random items—make sure your prize reflects your brand! What’s the best giveaway you’ve ever run or entered?
thank-you story and survey your audience for feedback. 10) Track analytics to measure new followers and engagement spikes. Stories Takeovers aren’t just a trend—they’re a community-building secret weapon! Who would you trust with your Stories first? (4/4)
access. 6) On takeover day, jump in with a welcome story to set the stage, then let your guest run the feed! 7) Interact actively, repost your favorite moments, and encourage your community to DM questions or react. 8) Save the best clips to a Takeover highlight. 9) After the event, post a (3/4)
Clarify the theme—will they show a behind-the-scenes look, a day-in-the-life, or answer FAQ? 4) Provide simple guidelines: stick to brand values, mention relevant hashtags, and tag your business in each story. 5) Handoff: Use Instagram’s “Add Collaborator” or temporarily share account (2/4)
