Author | Lightnews

Nick LeRoy @nickleroy.com · 13d

This is why we can’t measure “success” by standard attribution.

Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 18d

read @nickleroy.com ‘s latest email and couldn’t agree more! “Today’s long tail lives in social feeds. TikTok, YouTube Shorts, and Instagram Stories drive discovery passively, one scroll at a time.”

i always search on TT and go to Google last when i’m ready to find the address or make a purchase

Reposted by Nick LeRoy

Ross Hudgens @rosshudgens.bsky.social · 17d

Should you create "best X" articles to influence LLMs?

The short answer: it's complicated.

There has been some negative takes on this approach as of late, so I wanted to have @nickleroy.com on to respectfully debate when and how it might make sense to do.

www.youtube.com/watch?v=frbO...

Should You Create “Best X” Articles? A Debate w/ Nick LeRoy

YouTube video by Content and Conversation

www.youtube.com

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Nick LeRoy @nickleroy.com · 18d

Had a great chat with @suzzicks.bsky.social the other week about Google’s 4S framework and how it’s killing long-tail search…on Google.

The long tail isn’t dead, it’s just moved to YouTube, TikTok & podcasts, etc.

This is the topic of this week's #SEOForLunch 👇
www.seoforlunch.com/p/death-of-l...

The Long Tail Search Has Died. It's All Happening Outside of Google.

SEOs for years relied on "top of funnel" queries to drive brand awareness. Users are evolving and so has how they search for information.

www.seoforlunch.com

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Nick LeRoy @nickleroy.com · Sep 25

It was really good to see you (and your monster water jug). Hope your competition goes well!

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Nick LeRoy @nickleroy.com · Sep 25

@semrushofficial.bsky.social is trusting
@mordyoberstein.bsky.social, @jessjoyce.bsky.social
and me to discuss LLMs + maximizing visibility.

I'll bring the 🔥You bring the 🍿

Tuesday, Sept 30th
6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT

lp.semrush.com/Are-All-LLMs...

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Nick LeRoy @nickleroy.com · Sep 6

The brown sugar cinnamon ones are 😍🤣

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Nick LeRoy @nickleroy.com · Sep 2

This week's #SEOForLunch focuses on a topic we don't talk enough about. The impact of AI on SEO, specifically junior SEO talent.

www.seoforlunch.com/p/junior-tal...

What AI Can’t Replace: Your SEO Talent Pipeline

AI might be a better junior level task resource but it can't grow and become the future of your company. Here's why you need to hire junior talent.

www.seoforlunch.com

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Reposted by Nick LeRoy

Nick LeRoy @nickleroy.com · Aug 27

Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said.

"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"

Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.

🔗👇
www.seoforlunch.com/p/ai-shortcut

Dear C-Suite: Stop Betting Your Future on the AI Shortcut

Leaders chasing today’s cost cuts are sacrificing tomorrow’s growth...and your competitors are happy to let you.

www.seoforlunch.com

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Nick LeRoy @nickleroy.com · Aug 27

Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said.

"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"

Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.

🔗👇
www.seoforlunch.com/p/ai-shortcut

Dear C-Suite: Stop Betting Your Future on the AI Shortcut

Leaders chasing today’s cost cuts are sacrificing tomorrow’s growth...and your competitors are happy to let you.

www.seoforlunch.com

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Nick LeRoy @nickleroy.com · Aug 26

"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"

I wrote the post most won’t touch...but it needs to be said.

👉https://www.seoforlunch.com/p/ai-shortcut

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Nick LeRoy @nickleroy.com · Aug 24

Taking on a FT role? And/or pivoting out of the industry?

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Nick LeRoy @nickleroy.com · Aug 12

The post SEOs don't want to read

"If You Can’t Prove the 'Halo Effect', Say Goodbye to Your Budget"

This week's #SEOForLunch is live. www.seoforlunch.com/p/performanc...

It's Time to Quantify the "Halo Effect"

Attribution is broken and "It depends” doesn’t cut it anymore. Time to roll up your sleeves and identify your own success metrics.

www.seoforlunch.com

Nick LeRoy @nickleroy.com · Aug 6

With these new AI tools, crawling tools, and way too many Chrome browser tabs... I'm sick of maxing out my RAM on the regular.

What laptop do you recommend? I'm a PC guy currently using XPS 15 7590

Running a SAMSUNG 49" Odyssey G9 monitor

Nick LeRoy @nickleroy.com · Aug 5

Today, I added a TL;DR option for my own damn newsletter.

Good? Bad? Wasn't going to read the post anyway?

www.seoforlunch.com/p/dont-repla...

How I’m Using AI Without Replacing Myself

"Do more with less" is code for “cut headcount.” Let’s make sure yours isn’t on the chopping block. Leverage AI for speed/scale not training your replacement.

www.seoforlunch.com

Reposted by Nick LeRoy

Dan Petrovic @dejanseo.bsky.social · Aug 3

Which queries will be grounded with search?
You can now paste your queries in bulk, one per line:
grounding.dejan.ai and get classification results for each.

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Reposted by Nick LeRoy

Nick LeRoy @nickleroy.com · Jul 31

A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com.

Job description/application details 👉 www.ppcjobs.com/job/senior-p...

Tag someone if you know they are looking for a grand senior paid media position!

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Nick LeRoy @nickleroy.com · Jul 31

A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com.

Job description/application details 👉 www.ppcjobs.com/job/senior-p...

Tag someone if you know they are looking for a grand senior paid media position!

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