They are DESPERATE to present themselves as cool, in-control and cosmopolitan. Brexit placed them in a woefully shackled position. Their Blue Labour tendency prevents them being themselves, so the ghosts of Johnson and Truss still define the agenda, alongside competing with Farage on his terms.
Assuming the only way to beat Reform is to compete with them for being further right is going to kill off Conservatism completely. But the that’s what Boris was paid to do,
