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Neville Hobson @nevillehobson.xyz · 1h

Delighted to be named in #Vuelio ’s Top 10 UK PR Blogs 2025 with 'Studio6 by Neville Hobson.' A great mix of PR, internal comms, public sector and inclusion-focused voices. Worth connecting if you care about where comms is heading.

List → www.vuelio.com/uk/social-me...

Neville Hobson @nevillehobson.xyz · 7h

New baselines for 2026 from #wearesocial 's "Digital 2026" report: 6.04bn online, 5.66bn social identities, 1bn+ monthly AI users.

My takeaways + a practical checklist for comms teams →

www.nevillehobson.io/digital-2026...

Digital 2026 Snapshot: What the New Baseline Means for Communicators

Six billion online, two in three on social, and AI at mass adoption. "Digital 2026" sets the baseline for the year ahead – and it changes how we plan for audience, discovery, and measurement. A practi...

www.nevillehobson.io

Neville Hobson @nevillehobson.xyz · 20h

@axios.com take on research from @pewresearch.org about #AI and how concerned/excited people are
www.axios.com/2025/10/15/a...

U.S. leads the world in AI anxiety

More people are concerned than excited about AI, according to a Pew report.

www.axios.com

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Neville Hobson @nevillehobson.xyz · 21h

One thing ChatGPT-5 isn’t very good at is creating what it described as “a neat 2026 checklist” graphic for a post I asked it to review before I publish it tomorrow. I say stick with your main day job, thanks 🙂

Neville Hobson @nevillehobson.xyz · 21h

Labour promised in their manifesto at last year’s general election that they would not increase income tax, national insurance or VAT. So, with all the chatter this week about “tax rises” coming in the next budget, what’s left on the menu?

Neville Hobson @nevillehobson.xyz · 2d

A lot has been said about digital art NFTs, which hardly anyone knew how to explain. The Telegraph has a keen assessment of the rise and fall, noting “it was fun while it lasted, but people are now losing money fast.” www.telegraph.co.uk/art/artis…

Reposted by Neville Hobson

For Immediate Release @firpodcast.bsky.social · 2d

A new #AI tool called #OliviaBrown can create & send entire PR campaigns, even follow up with journalists.

In FIR 484, @shelholtz.bsky.social and @nevillehobson.xyz discuss what this means for trust and the future of #publicrelations.

🎧 www.firpodcastnetwork.com/fir-484-is-o...

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Neville Hobson @nevillehobson.xyz · 2d

Whatever you think of Donald Trump, you have to admire his drive and stamina. Extraordinary for a 79 year-old.

Neville Hobson @nevillehobson.xyz · 3d

A new word to get used to: “co-bots”, meaning robots that collaborate with humans www.wsj.com/business/…

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Neville Hobson @nevillehobson.xyz · 3d

"The Art of Less": https://nevillehobson.micro.blog/2025/10/13/the-art-of-less.html

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Neville Hobson @nevillehobson.xyz · 3d

Headlines travel faster than truth. My latest post looks at Pope Leo, AI, and the speed of modern media – and asks how discernment and conscience can still guide us.

🔗 www.nevillehobson.io/when-headlin...

When Headlines Outpace the Heart

Recent stories about Pope Leo XIV – from a supposed “leaked letter” to his rejection of an AI-generated avatar pope – reveal how easily spectacle overtakes substance. In an age of distortion, discernm...

www.nevillehobson.io

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Neville Hobson @nevillehobson.xyz · 5d

One pleasing thing today is that Trump hasn’t been the focus of attention in the mainstream media re the Nobel Peace Prize. After clickbait headlines all week on what he will do in revenge if he doesn’t get the gong, common sense prevailed today. Tomorrow’s another day: relish the current calm!

Neville Hobson @nevillehobson.xyz · 6d

Balance in the Force, there is!

Neville Hobson @nevillehobson.xyz · 6d

Read the achievements of this worthy winner of the Nobel Peace Prize. And read about her character, her values, and her struggles. My respect goes to the committee who upheld the Nobel values. www.threads.com/@nobelpri…

Nobel Prize (@nobelprize) on Threads

BREAKING NEWS The Norwegian Nobel Committee has decided to award the 2025 Nobel Peace Prize to Maria Corina Machado for her tireless work promoting democratic rights for the people of Venezuela and for her struggle to achieve a just and peaceful transition from dictatorship to democracy.

www.threads.com

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Neville Hobson @nevillehobson.xyz · 6d

Noticing that Micro.blog posts I’ve written on mobile devices have more typos or syntax errors than those I write via the website. Could be the keyboards (tiny and virtual on mobile, big and physical with the computer), or maybe a lack of Grammarly on mobile?

Neville Hobson @nevillehobson.xyz · 6d

Clickbait is a “degrading” part of journalism, says Pope Leo, adding that news agencies deliver a service which “requires competence, courage and a sense of ethics”.
www.theguardian.com/australia…

You won’t believe what degrading practice the pope just condemned

Communication must be freed from clickbait and misguided thinking, head of Catholic church tells journalists

www.theguardian.com

Neville Hobson @nevillehobson.xyz · 6d

With all the fuss and concern about whether the girl who says she’s Madeleine McCann, surely a DNA test would determine whether that’s true or not?

Reposted by Neville Hobson

For Immediate Release @firpodcast.bsky.social · 6d

Was #Tylenol 's response to presidential claims that the painkiller causes autism in children whose mothers used it while pregnant worth holding up as a case study? @nevillehobson.xyz and @shelholtz.bsky.social break it down in FIR 483
www.firpodcastnetwork.com/fir-483-how-...

FIR #483: How Tylenol Handled a High-Profile Falsehood - FIR Podcast Network

Kenvue's stock tumbled when U.S. President Donald Trump, with Health & Human Services Secretary Robert F. Kennedy, Jr., standing behind him, declared that its product, Tylenol, leads to autism in chil...

www.firpodcastnetwork.com

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Neville Hobson @nevillehobson.xyz · 6d

"Most Nobel experts and Norwegian observers believe it is highly unlikely that Trump will be awarded the [peace] prize, leading to fears in the country over how he will react to being overlooked so publicly."
www.theguardian.com/world/2025/o...

Norway braces for Trump’s reaction if he does not win Nobel peace prize

US president may impose tariffs, demand higher Nato contributions or even declare Norway an enemy, analyst says

www.theguardian.com

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Neville Hobson @nevillehobson.xyz · 6d

Thanks for the update. Things seem to be okay now.

Neville Hobson @nevillehobson.xyz · 6d

It did 👍🏼

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Neville Hobson @nevillehobson.xyz · 6d

Slight teething issue with Micro.blog where cross-posting from there to Bluesky suddenly didn’t work. Threads is ok. Something disconnected the accounts. A fediverse issue perhaps? I’ve set it up again, let’s see if it works with this post.

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Neville Hobson @nevillehobson.xyz · 7d

Installed the micro.blog Android app. I imagine using this more than going to the website.

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Neville Hobson @nevillehobson.xyz · 7d

I see that my new micro.blog is already populated with the content - posts from my Bluesky and Threads accounts. The power of the fediverse! This post should auto-share on those two services if I’ve set it up correctly.

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Neville Hobson @nevillehobson.xyz · 8d

#Wikipedia is still standing – but AI is changing the ground beneath it.

#Euronews highlights how LLMs rely on Wikipedia to learn, yet give nothing back, while “AI slop” seeps into citations.

The challenge: keeping the human touch that built it.

👉 www.nevillehobson.io/wikipedia-is...

Wikipedia is holding its own – but AI poses major challenges

Euronews offers a timely look at how Wikipedia is confronting the rise of AI – from its quiet resilience against automation to the growing threat of low-quality “AI slop” that risks eroding the human-...

www.nevillehobson.io