Masaru Takei
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mtake1.bsky.social
Masaru Takei
@mtake1.bsky.social
21 followers 14 following 31 posts
Writer in Tokyo ✍️ Essays on culture, business, and everyday life. HR leader turned essayist — exploring how stories shape work and society. Author of Letter from Tokyo on Substack. https://substack.com/@letterfromtokyo
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New on Workday Tokyo:
“The Power of Uselessness — What Japan’s Makers and Robots Teach Us.”
From family tinkering at Maker Faire to Nobel discoveries —
where Japan’s creativity begins as “uselessness.”
🕖 Out tomorrow at 7PM JST
🎞️ Trailer below ↓
👉 Subscribe at letterfromtokyo.substack.com
This week on Letter from Tokyo:
from the quiet glow of fire,
to the chill of haunted places,
to the strange beauty where culture, capital — and Koei — intertwine.

🎞️ A 10-second cinematic reflection — watch it here:
👉 letterfromtokyo.substack.com
【Weekend Tokyo#009】Haunted Japan: Ghost Houses, Guts Tests, and the Culture of Fear

Why do haunted houses and “guts tests” still thrive in Japan?

From department stores to ghost trains, fear isn’t just for fun — it’s culture.
New article just dropped:
open.substack.com/pub/letterfr...
【Weekend Tokyo#009】Haunted Japan: Ghost Houses, Guts Tests, and the Culture of Fear
If you walk through Shibuya on Halloween night, you’ll likely find the streets packed with costumed revelers.
open.substack.com
A follow-up is now out — Wisdom Tokyo #002.5 (free).
Koei Tecmo released its Integrated Report 2025 and raised its earnings forecast soon after.
The story of culture and capital continues.
letterfromtokyo.substack.com/p/wisdom-tok...
【Wisdom Tokyo#002.5】When Culture Meets Capital
Koei Tecmo’s Upward Revision and Its Integrated Report
letterfromtokyo.substack.com
New on Wisdom Tokyo — Free Supplement
After my latest story on Keiko Erikawa and Koei Tecmo’s two-tiered model of culture and capital,
the company released its Integrated Report 2025 — and a day later, raised its forecast.
open.substack.com/pub/letterfr...
【Wisdom Tokyo#002.5】When Culture Meets Capital
Koei Tecmo’s Upward Revision and Its Integrated Report
open.substack.com
🔥 New on Workday Tokyo
“Designing the Flame — How Iwatani Is Redefining Fire”
From propane kitchens to hydrogen dreams — and now, the rediscovery of fire itself.
Read it here

open.substack.com/pub/letterfr...
【Workday Tokyo#008】Designing the Flame
How Iwatani Is Redefining Fire
open.substack.com
🆕 Weekend Tokyo #008 is out now:
Living to 100 in Tokyo — A Blessing, or a Silent Limit?

As Japan enters the age of 100-year lives, what does it mean to grow old in a hyper-urban city like Tokyo?

open.substack.com/pub/letterfr...
【Weekend Tokyo#008】Living to 100 in Tokyo
A Blessing, or a Silent Limit?
open.substack.com
🎥 New essay goes live tonight at 7PM Japan Time (JST) — that’s early morning in the U.S., depending on your timezone.

It’s about what it means to live to 100 — in Tokyo.

I made this short teaser video using Sora.

Subscribe now to get it delivered straight to your inbox once it’s up
After the hype fades, something real begins.

【Workday Tokyo#007】Beyond the “Trough of Disillusionment”
open.substack.com/pub/letterfr...
【Weekend Tokyo#007】Towers of the City and the Warnings in Place Names
Tokyo keeps building upward — but the ground still remembers.

open.substack.com/pub/letterfr...
【Weekend Tokyo#007】Towers of the City and the Warnings in Place Names
Hello, and welcome to the weekend.
open.substack.com
Hungarian author László Krasznahorkai wins the 2025 Nobel Prize in Literature.
Each October, the world turns to books — but literature also lives quietly in small bookstores like Nikkiya Tsukihi in Tokyo.
🗞️ BBC News www.bbc.com/news/article...
👉 [Beyond Selling Books]
substack.com/home/post/p-...
Hungarian author László Krasznahorkai wins Nobel Prize for Literature
He was recognised “for his compelling and visionary oeuvre that, in the midst of apocalyptic terror, reaffirms the power of art”.
www.bbc.com
Japan built the tech for learning—but not the habit.
Why do adults stop studying, even as AI transforms education?
【Workday Tokyo#006】Why Japanese Adults Don’t Learn
open.substack.com/pub/letterfr...
【Workday Tokyo#006】Why Japanese Adults Don’t Learn
EdTech’s Shift from Content Delivery to AI and the Cultural Barrier
open.substack.com
Nintendo expands into Southeast Asia.
EA goes private in a historic $55B buyout.
TGS 2025 shows how Japan’s Big Five and global giants are reshaping the future of gaming.
Read my latest essay:
“Gaming’s Present and Future — Lessons from Tokyo Game Show 2025”
open.substack.com/pub/letterfr...
【Wisdom Tokyo #001】Gaming’s Next Stage — Lessons from Tokyo Game Show 2025
Nintendo, Sega, and the East Asian surge shaping the future
open.substack.com
Update to my recent essay on #TheGetUpKids and the Emo Revival:
I’ve added live performances and music videos from some Japanese and Korean bands I recommend today.
The essay began with nostalgia, but it’s also about how new generations carry the sound forward.
open.substack.com/pub/letterfr...
【Weekend Tokyo #005】The Get Up Kids, Emo Revival, and an E-Commerce Empire
From faxed catalogs and demo CDs to billion-yen fashion retail: tracing the unlikely path from underground Emo to ZOZOTOWN.
open.substack.com