Lightnews — Scholar-powered news

Melissa Farmer Richards, MPA, APR

@melissarichards.bsky.social

160 followers 120 following 95 posts

The Checklist Guru | Principal, iMarketingMix LLC | leadership coach, higher ed consultant, author, teacher, speaker, special needs mom | #ravensflock #billsmafia #wahoowa

Posts Media Videos Starter Packs

Pinned

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Feb 12

“This new resource is a must-have when you are starting a new job as a higher ed marcom leader. @melissarichards.bsky.social ‘s own leadership experiences and work with others informed this book.” —Teresa Flannery, Ph.D.

store.case.org/PersonifyEbu...

💙📚

The 30-60-90-Day Handbook: Checklist for Communications and Marketing Leaders in Higher Education

<P>Melissa Farmer Richards (2025)<BR>Item number: 29785</P>

store.case.org

1 1

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Sep 13

Will anyone else in the house notice if there are post-menopause collagen peptides in the pizza dough? #askingforafriend

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Jul 30

Air travelers crack me up. The signed says boarding shortly, so everyone starts crowding the gate door. Yet, if they looked outside, there is no plane because the inbound flight is delayed (and gate agents are mysteriously missing). Amateurs…

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Jul 24

Have a wonderful Institute!

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Jul 21

And attacking NFL football teams

Reposted by Melissa Farmer Richards, MPA, APR

Harvard Business Review @hbr.org · Jul 21

The probability of extreme startup success rises with age.

Research: The Average Age of a Successful Startup Founder Is 45

It’s widely believed that the most successful entrepreneurs are young. Bill Gates, Steve Jobs, and Mark Zuckerberg were in their early twenties when they launched what would become world-changing companies....

buff.ly

1 1

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Jul 18

What I’m reading now. 💙📚#booksky

P.S. not sure I can hop off this couch clapping more than when I am reading this book!

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Jun 30

Duh, right? ChatGPT harms ‘diversity of thought’ during brainstorms, study finds - Among brainstorming participants using ChatGPT in an experiment, nearly all generated ideas with overlapping concepts and several independently used the same name for their concept. www.hrdive.com/news/ChatGPT...

ChatGPT harms ‘diversity of thought’ during brainstorms, study finds

Among brainstorming participants using ChatGPT in an experiment, nearly all generated ideas with overlapping concepts and several independently used the same name for their concept.

www.hrdive.com

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Jun 25

My latest book review: How to Mentor Anyone in Academia by Maria LaMonaca Wisdom, Ph.D., PCC www.linkedin.com/pulse/book-r...

💙📚 #booksky

Book Review: How to Mentor Anyone in Academia

My higher education leadership coaching practice combines coaching, mentoring, and consulting. Having served academia as an administrative vice president and leader for 15 years, and as an adjunct ins...

www.linkedin.com

1 2

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Jun 7

Education builds the American dream 🇺🇸 Happy Higher Education Day!

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · May 1

Have you read this book by Shanna Hocking? If not, make today's bold move adding it to the top of your list. Here's my take on it: www.linkedin.com/posts/meliss...
#booksky 💙📚

Book Review: One Bold Move A Day Doesn’t Need to Be Scary | Melissa Farmer Richards, MPA, APR

Have you read this book by Shanna Hocking? If not, make today's bold move adding it to the top of your list. Here's my take on it. #leadershipbooks

www.linkedin.com

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Apr 25

Listen now on the @enrollify.bsky.social network!

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Apr 22

Congratulations!!

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Apr 16

Choose one and join the rewards club. You will frequently get free upgrades and sometimes BOGO coupons. Avis is my preferred

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Apr 16

Anyone else out there enjoying the Skillsta app? The tone is spot on for the app I want to build for my Weekly Leadership Checklist. #leadership

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Apr 16

Another thing we have in common! I am on the border for glaucoma, and I have cataracts. Ugh.

1 1

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Apr 15

Now that’s what a university should do with a big ass endowment.

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Apr 14

Why did Amtrak take away quiet train options? I am surrounded by at least a half dozen people talking on their phones all at once. More than one of them are on speaker phone. 🤬

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Apr 11

Nailed it. #barbieboxchallenge

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Apr 10

Wow, I didn't realize Kajabi had such terrible customer service policies. Wish I had done my research. I prepaid for a full year, haven't used it, and they refuse to give me a prorated credit. PLEASE SHARE SO OTHERS DON'T GET TRAPPED!

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Mar 30

It's not too late to join me and colleagues worldwide for the Council for Advancement and Support of Education School Marketing and Communications Virtual Conference on Tuesday, April 1st. I'll be sharing my checklists for building trust with colleagues. #CASEsmcvc #checklistguru

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Mar 26

By book is here! store.case.org/PersonifyEbu...
💙📚 #highered #higheredcomms #higheredmarketing

1 1 6

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Mar 22

I need to see this.

1 1

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Mar 21

Exciting news! "The 30-60-90-Day Handbook: Checklists for Communications and Marketing Leaders in Higher Education" is now shipping! 📘📦 It comes with a bonus workbook so you can put the checklists into action.
💙📚 #booksky #highered #leadershipbooks #higheredleadership #higheredmarketing #checklists

2 4

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Mar 19

Way to go!

Melissa Farmer Richards, MPA, APR @melissarichards.bsky.social · Mar 19

Dear Suits L.A., when ya get outta 2010 and give us a new story? #Peacock