Author | Lightnews

Matthew A. Gilbert, MBA

@matthewagilbert.com

190 followers 150 following 42 posts

🍎 #Teaching #undergraduate students generatively. 🔬 #Researching #sports and #marketing #technology. 📚 #Developing #educational content interactively. #AcademicSky #AcademicChatter #HigherEd matthewagilbert.com

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Matthew A. Gilbert, MBA @matthewagilbert.com · Nov 25

Hi, Bluesky! I'm a #lecturer of #marketing at Coastal Carolina University, teaching #advertising, #personalselling, and #principlesofmarketing. My #research explores #AI, #marketingtechnology, #socialmedia, and #sportsmarketing. I’ve also delivered three #TEDx Talks. #AcademicSky #HigherEd

Matthew A. Gilbert, MBA @matthewagilbert.com · Apr 10

"Summit," the indie-rock band in which my younger son, Max, plays drums, has released its second, self-titled, single.

youtu.be/9odPn5l31n0?...

#IndieRock
#AltRock
#IndieScene
#AltRockVibes
#IndieUnderground

Summit

YouTube video by Summit - Topic

youtu.be

Matthew A. Gilbert, MBA @matthewagilbert.com · Apr 10

On April 10, 2021, I gave my first #TEDx Talk, “Moving Forward from #Failure." I shared how my son’s near death, my other son's #autism diagnosis, personal loss, and financial struggles led me to create the #PIVOT framework for personal #growth. www.youtube.com/watch?v=Ny_t...

#GrowthJourney

Moving Forward from Failure | Matthew A. Gilbert | TEDxRITDubai

In his talk, Matthew takes us through why, what, and how to pivot over, under, or around any obstacle. He does so by taking us through his life-changing even...

www.youtube.com

Matthew A. Gilbert, MBA @matthewagilbert.com · Mar 14

🚀 My book chapter, "Disrupting Marketing: Content Creation With Generative AI Applications," is now published! Explore how AI is reshaping marketing, from personalization to ethical considerations. Read it at www.igi-global.com/chapter/disr...

#MarketingAI #GenerativeAI #ContentCreation

Matthew A. Gilbert, MBA @matthewagilbert.com · Jan 9

Take me out Bluesky style, Tom! 😅

Reposted by Matthew A. Gilbert, MBA

ProfKakie @profkakie.bsky.social · Dec 10

www.nytimes.com/2024/12/09/t...

Quantum Computing Inches Closer to Reality After Another Google Breakthrough

Google unveiled an experimental machine capable of tasks that a traditional supercomputer could not master in 10 septillion years. (That’s older than the universe.)

www.nytimes.com

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Matthew A. Gilbert, MBA @matthewagilbert.com · Dec 4

I was quoted in a Food Institute article exploring how companies manage rising costs by reducing product sizes while maintaining prices. I pointed out that it risks eroding consumer trust over time.

#Shrinkflation #ConsumerTrust #MarketingStrategy #BrandLoyalty #Retail

The Unstoppable Rise of Shrinkflation - The Food Institute

Shrinkflation, the practice of reducing product sizes while maintaining prices, has become a common cost-management strategy for manufacturers.

buff.ly

Matthew A. Gilbert, MBA @matthewagilbert.com · Dec 3

1.21 gigawatts? Great Scott!

Matthew A. Gilbert, MBA @matthewagilbert.com · Dec 3

As reported by EMARKETER, Cyber Monday smashed records as the biggest online shopping day in US history. According to Adobe Analytics, shoppers spent a record $13.3 billion, up 7.3%.

#CyberMonday2024 #OnlineShoppingTrends #RecordBreakingSales #ECommerce #DigitalRetailBoom

https://buff.ly/49iNF2g

Reposted by Matthew A. Gilbert, MBA

Bluesky @bsky.app · Nov 29

We could go on about how we welcome publishers, we don't demote links, we encourage independent developers to build apps and extensions on top of Bluesky's network.... but instead, we'll show you.

All thanks to the incredible community here! 🦋

The Engagement Is Better on Bluesky - Bluesky

Bluesky is the lobby to the open web. Find and build your community here.

bsky.social

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Matthew A. Gilbert, MBA @matthewagilbert.com · Nov 29

I was quoted in a Newsweek article that examines a study identifying the top retailers for Black Friday discounts. I emphasized that consumers should focus on value rather than just discounts.

#BlackFriday #RetailStrategy #ConsumerBehavior

Black Friday: Study reveals retailers with best deals

This year, shoppers could score some of the best Black Friday deals by heading to stores like Costco and JCPenney.

buff.ly

Reposted by Matthew A. Gilbert, MBA

Bob Sutton @bobsutton.net · Nov 29

My new Harvard Business Review piece with Huggy Rao and Michael Rothkopf on improving customer service at the CA DMV is based on our multimedia case, produced by Stanford Business School . You can download it for free here. #frictionproject. sites.google.com/stanford.edu...

Reducing Traffic Jams at the California DMV

In 2024, California DMV Director Steve Gordon could point to considerable improvements in the department under his leadership. Compared to when he took the role in 2019, twice as many DMV services wer...

sites.google.com

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Matthew A. Gilbert, MBA @matthewagilbert.com · Nov 28

The Pilgrims exemplified entrepreneurial traits such as vision, embracing ambiguity, confronting adversity, risk-taking, leveraging partnerships, encouraging innovation, and expressing gratitude. #Thanksgiving #Entrepreneurship #Innovation

8 Entrepreneurial Insights from the Pilgrims

Richard Branson has nothing on William Bradford. As the governor of Plymouth Colony for more than 30 years, Bradford oversaw the development of what could be considered one of America’…

buff.ly

Matthew A. Gilbert, MBA @matthewagilbert.com · Nov 28

Can someone explain #StarterPacks to me?

1 1

Reposted by Matthew A. Gilbert, MBA

Ron Filipkowski @ronfilipkowski.bsky.social · Nov 27

23 million

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Matthew A. Gilbert, MBA @matthewagilbert.com · Nov 28

My favorite is when you get ANOTHER email confirming your request to unsubscribe. 🤷🏻‍♂️

Reposted by Matthew A. Gilbert, MBA

Matt Karolian @mkarolian.bsky.social · Nov 26

Traffic from Bluesky to @bostonglobe.com is already 3x that of Threads, and we are seeing 4.5x the conversions to paying digital subscribers.

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Matthew A. Gilbert, MBA @matthewagilbert.com · Nov 26

Dubai Police, Habibi! 🇦🇪

Reposted by Matthew A. Gilbert, MBA

Mark Cuban @mcuban.bsky.social · Nov 25

Remember new users are coming on daily, unsure of engagement. The more posts you like and reply to, the strong the platform becomes !

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Reposted by Matthew A. Gilbert, MBA

Paul Frazee @pfrazee.com · Nov 25

Just finished this AMA! (Jump to the answered questions tab)

Bluesky @bsky.app · Nov 25

For those that prefer text over video, we're also hosting a Reddit AMA in an hour (3 pm PT / 6 pm ET / 11 pm GMT / 8 am JST).

You can post questions in advance below:

From the BlueskySocial community on Reddit: Hi, we're members of the Bluesky team. AMA!

Explore this post and more from the BlueskySocial community

www.reddit.com

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Reposted by Matthew A. Gilbert, MBA

Nielsen McAllister @nielsenmcallister.bsky.social · Nov 22

Once the go-to for news & updates, X has seen a major drop in engagement. Rory’s blog looks at why Threads & Bluesky are rising - and how they differ.

Have a read and we're here to help if you want to know more!

nielsenmcallister.com/news/the-dec...

#Threads #Bluesky #SocialMedia

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Reposted by Matthew A. Gilbert, MBA

NPR @npr.org · Nov 25

A new bald eagle nest cam has begun livestreaming from Minnesota. Viewers can watch live as the wild raptor pair builds their nest and raise their young.

Minnesota's EagleCam is back — with new birds

A new bald eagle nest cam has begun livestreaming from Minnesota. Viewers can watch live as the wild raptor pair builds their nest and raise their young.

www.npr.org

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Matthew A. Gilbert, MBA @matthewagilbert.com · Nov 25

"Let it go, let it go!" Oh, wait, wrong musical. #Wicked #Frozen

Matthew A. Gilbert, MBA @matthewagilbert.com · Nov 25

I created six #lists: #academia, #ai, #edtech, #marketing, #media, and #sports. I used #ChatGPT to make each icon and write the descriptions.

Matthew A. Gilbert, MBA @matthewagilbert.com · Nov 25

Yes. #FailWhaleSky

Matthew A. Gilbert, MBA @matthewagilbert.com · Nov 25

The #economic and #environmental impact of #AI.

David Roberts @volts.wtf · Nov 25

A new study finds that growing demand from data centers could jack US electricity prices up 70% by 2029.

Hardship for those least able to pay. Slower economy-wide electrification. For what? Shitty AI no one wants.

papers.ssrn.com/sol3/papers....

The Impact of Data Centers on Energy Demand and Market Prices

The number of data centers in the U.S. has increased sharply in the last decade and nearly all forecasts suggest that their growth will accelerate in the next d

papers.ssrn.com