Sophie Logan
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marketingsoph.bsky.social
Sophie Logan
@marketingsoph.bsky.social
210 followers 79 following 70 posts
PPC & Pugs. Nottingham, UK. PPC Lead at Beauhurst | International Conference Speaker | Platinum Google Ads Product Expert | Search Engine Land Contributor | Girls in Marketing Mentor. I love horror films, true crime, CrossFit and carbs 🍟
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Oh hayyy 👋

I'm Sophie, a UK based PPC Specialist.

I'm one of 2025's ‘Top 50 Most Influential PPC Experts’, an international conference speaker & a Platinum Google Ads Product Expert.

I also write for Search Engine Land, am a Girls in Marketing mentor & a dog mum to Dexter, aka PPC Pug 🐶
Join me at SMX London on Friday 19th September, where I'll be talking about how to optimise your B2B landing pages to maximise your lead to sale rate.

Because clicks don’t close deals, conversions do!

searchmarketingexpo.co.uk/registration/
Optimising your campaigns, ads & LPs should be an consistent part of your strategy.

Your audiences needs change, the micro & macro environments change, the platforms change, your competitors change...

So if you're not optimising your PPC work to reflect this, then you're going to get left behind!
I'm so sorry for your loss. What an amazing legacy to have him feature in your branding.

Hopefully soon enough seeing his face will bring you happy memories, even if the thought of that is tough right now.
Reposted by Sophie Logan
An Evening of Networking!

We loved hearing from Rüdi who shared insights on AI and the future of Search, followed by @marketingsoph.bsky.social who encouraged us to do marketing that makes you happy & reminded us that not every trend is worth chasing!

#Networking #MarketingCommunity #NottinghamDM
What a day!

Congratulations to Charley, all of the speakers, volunteers and sponsors for a fantastic first ever Performance Manchester event.

🐝🐝🐝

The talent in the UK marketing industry never fails to impress me!
Reposted by Sophie Logan
New!

Anyone can be a good PPC account manager. To be great, says @marketingsoph.bsky.social requires more. It takes understanding, not just knowledge, application not just ticking off tasks.

From Average to Awesome: How to Master the Art of PPC Account Management

www.ppchero.com/from-average...
From Average to Awesome: How to Master the Art of PPC Account Management - PPC Hero
With knowledge, anyone can be good at PPC account management. To be awesome takes understanding. Sophie Logan reveals what you need to understand to be at the top
www.ppchero.com
June '25 -" I still like the computer."

And I wish I still had that top...
3. Keep them updated: If you're using Customer Match to manually feed in data on your current customers then make sure that you do this on a regular basis. I recommend putting a reoccurring event in your calendar to update your lists on a monthly basis.
2. Make sure that you segment: Now that you can use smaller lists, segment your data accordingly. For example, rather than inputting a list which covers all businesses, try segmenting them down into industries. You will then also be able to offer them more relevant ads and landing page experience.
1. Rubbish in, rubbish out: Whilst the minimum size has decreased, that shouldn't mean that the quality of the lists you're uploading should too. Make sure that you are feeding the system accurate and reliable data.
Finally, a post which made me stop dead in my tracks!

Left - St Johns Ambulance FB post

Right - Final Destinations Bloodline movie poster

As a lover of horror and parodies, this one was right up my street.

💀
Dexter is ready to sit in the garden and get stuck into @kirstyhulse.bsky.socials new book - Don't Swear at Work: The Rule Breakers' Guide to Workplace Brilliance.

Grab your copy now:

amzn.eu/d/6OO3jDi
Join me at Nottingham DM on Thursday 26th June for my no-nonsense talk that breaks down small but impactful mistakes SMBs commonly make with their marketing.

🏫 - Canalhouse, Nottingham
⏰ - 6pm start
🎟️ - Completely free
🍻 - Get a drink on the house!

www.eventbrite.co.uk/e/nottingham...
Oh hayyy 👋

I'm Sophie, a UK based PPC Specialist.

I'm one of 2025's ‘Top 50 Most Influential PPC Experts’, an international conference speaker & a Platinum Google Ads Product Expert.

I also write for Search Engine Land, am a Girls in Marketing mentor & a dog mum to Dexter, aka PPC Pug 🐶
If you missed our chat, then head over to YouTube where you can watch the full recording:

www.youtube.com/watch?v=T3Nv...

Stay till the end to see Dexter aka PPC Pug!

🐶
Grab your FREE ticket to Nottingham DM 🎟️

On Thursday 26th June, I'll be speaking at the Summer '25 Nottingham DM event, where I'll be talking about why your marketing sucks and what you can do about it.

It's going to be a fantastic evening!

www.eventbrite.co.uk/e/nottingham...
Reposted by Sophie Logan
£125 for all of this Sophie Logan and more. You'd be craaaaaazy not to.

transactions.sendowl.com/packages/863...
Thank you @wayneb77.bsky.social for the incredible captions 😂

This is your reminder to grab your @heroconf.com and @brightonseo.com video pass, so that you can catch up on this months talks.

brightonseo.com/videos

Hurry - it's currently half price!
I couldn't be more excited to announce that I am speaking at SMX London 2025!

I'll be talking about optimising B2B landing pages to maximise your lead-to-sale conversion, and I will be sharing more details about my talk over the upcoming weeks.

Get your ticket now: searchmarketingexpo.co.uk
Join Dexter, Boris Beceric and I on our Zoom hangout at 5pm (UK) on Thursday, where we'll be talking about how to make lead generation work for small budgets!

For more information: www.linkedin.com/events/leadg...
Don't forget that if you missed out on attending last weeks @heroconf.com UK, then you can currently purchase the video vault for HALF PRICE!

The vault is opened on Tuesday, so don't delay!
It's still possible to get the video bundle from last week's Hero Conf for HALF PRICE.

That means every awesome talk, from every amazing speaker, plus those of @brightonseo.com, delivered direct to your inbox next Tuesday.

Stream them in the 🛁!

www.ppchero.com/hero-conf-ap...
Video bundle - PPC Hero
Read about the conference venue of Hero Conf. Register today to attend the world's largest PPC conference!
www.ppchero.com