Author | Lightnews

Marketing News

Marketing News

@marketingnews.bsky.social

210 followers 0 following 9.6K posts

The latest digital marketing news.

Posts Media Videos Starter Packs

Marketing News @marketingnews.bsky.social · 4h

Google transfers water storage system to The Dalles, Oregon #Google #WaterStorage #AquiferStorage #TheDalles #Oregon

Google transfers water storage system to The Dalles, Oregon

Google completed an aquifer storage system in The Dalles on October 22, 2025, transferring ownership and 100 million gallons annual capacity to the city.

Marketing News @marketingnews.bsky.social · 4h

Google finalizes child protection advertising policy with broader enforcement scope #Google #ChildProtection #AdvertisingPolicy #OnlineSafety #ChildSafety

Google finalizes child protection advertising policy with broader enforcement scope

Google implements its renamed Child Sexual Abuse and Exploitation policy on October 22, 2025, with immediate suspensions for violations and expanded coverage.

Marketing News @marketingnews.bsky.social · 4h

YouTube extends Communities to desktop, tests channel reinstatement pilot #YouTube #Communities #SocialMedia #VideoContent #AI

YouTube extends Communities to desktop, tests channel reinstatement pilot

YouTube launches Communities on desktop computers, AI-powered Live Q&A stickers, and a pilot program allowing terminated creators to request new channels after one year.

Marketing News @marketingnews.bsky.social · 4h

Activist sues Google over AI-generated false claims in second tech lawsuit #GoogleLawsuit #AIethics #DefamationCase #TechActivism #RobbyStarbuck

Activist sues Google over AI-generated false claims in second tech lawsuit

Conservative activist Robby Starbuck files $15 million defamation suit against Google over AI hallucinations, marking his second case against a major tech firm.

Marketing News @marketingnews.bsky.social · 14h

Reddit sues data scrapers and Perplexity over unauthorized content access #Reddit #Lawsuit #DataScraping #Privacy #Cybersecurity

Reddit sues data scrapers and Perplexity over unauthorized content access

Reddit filed a lawsuit on October 22, 2025, against SerpApi, Oxylabs, AWMProxy, and Perplexity AI for circumventing security measures to scrape platform data.

Marketing News @marketingnews.bsky.social · 14h

Amazon extends holiday return window through January 2026 #Amazon #HolidayReturns #Ecommerce #FBA #RetailNews

Amazon extends holiday return window through January 2026

Amazon announced October 14 that holiday purchases from November 1 through December 31, 2025 can be returned until January 31, 2026, affecting FBA sellers' cash flow.

Marketing News @marketingnews.bsky.social · 15h

Aquila partners with Samba TV for streaming measurement capabilities #StreamingMeasurement #DataIntegration #DigitalMarketing #CrossPlatform #AdTech

Aquila partners with Samba TV for streaming measurement capabilities

Aquila integrates Samba TV streaming data with Google, Meta, Amazon, and TikTok platforms to deliver advertiser-owned cross-platform measurement launching 2026.

Marketing News @marketingnews.bsky.social · 15h

Taboola and Paramount launch CTV performance tool for small businesses #Taboola #Paramount #CTVAdvertising #SmallBusiness #DigitalMarketing

Taboola and Paramount launch CTV performance tool for small businesses

Taboola partners with Paramount to extend connected TV advertising impact across open web, introducing Performance Multiplier solution for small business marketers.

Marketing News @marketingnews.bsky.social · 16h

Netflix ad revenue reaches $11.5B in Q3 despite margin challenges #Netflix #AdRevenue #StreamingSuccess #Q3Results #DigitalMarketing

Netflix ad revenue reaches $11.5B in Q3 despite margin challenges

Netflix reported $11.51B revenue for Q3 2025 with advertising business on track to double annually, though Brazilian tax dispute reduced operating margin to 28% from expected 31.5%.

Marketing News @marketingnews.bsky.social · 16h

Yelp expands AI features with assistant, menu vision, and call answering tools #Yelp #AI #Technology #Innovation #LocalBusiness

Yelp expands AI features with assistant, menu vision, and call answering tools

Yelp's October 21, 2025 product release introduces conversational search, automated business communications, and augmented reality menu scanning across more than 35 features aimed at streamlining local business discovery.

Marketing News @marketingnews.bsky.social · 21h

ChatGPT Atlas browser raises security concerns #ChatGPT #AtlasBrowser #OpenAI #CyberSecurity #VulnerabilityResearch

ChatGPT Atlas browser raises security concerns

OpenAI's new Chromium-based browser draws criticism for replicating Perplexity Comet design while vulnerability research exposes risks.

Marketing News @marketingnews.bsky.social · 1d

Google allows melatonin supplement ads in Germany, France and Spain #GoogleAds #Melatonin #DietarySupplements #HealthPolicy #Germany

Google allows melatonin supplement ads in Germany, France and Spain

Google updates policy in November 2025 to permit dietary supplement melatonin ads in Germany, France and Spain. Prescription products remain prohibited.

Marketing News @marketingnews.bsky.social · 2d

Amazon outage breaks the internet: Snapchat, Fortnite, banks go dark #AmazonOutage #SnapchatDown #FortniteDown #InternetBlackout #AWSFailure

Amazon outage breaks the internet: Snapchat, Fortnite, banks go dark

A single technical failure at Amazon Web Services knocked out 142 platforms for 15 hours, affecting millions of users and costing businesses billions in lost revenue on October 19-20, 2025.

Marketing News @marketingnews.bsky.social · 2d

YouTube unveils redesigned video player and engagement features #YouTube #VideoPlayer #UserExperience #MobileApp #WebDesign

YouTube unveils redesigned video player and engagement features

Platform rolls out updated interface across mobile, web, and TV devices starting October 13 with improved navigation and custom animations.

Marketing News @marketingnews.bsky.social · 2d

Advertisers redirect budgets to mobile apps as AI reshapes search behavior #MobileMarketing #AIBusiness #DigitalAdvertising #InAppAdvertising #MarketingTrends

Advertisers redirect budgets to mobile apps as AI reshapes search behavior

MediaLink study reveals 84% of marketers observe consumer shift from traditional web browsing, with 45% planning significant mobile in-app budget reallocation.

Marketing News @marketingnews.bsky.social · 3d

Raptive drops pageview requirement to 25,000 monthly visits #Raptive #DigitalPublishing #PageviewRequirement #AdNetwork #TrafficThreshold

Raptive drops pageview requirement to 25,000 monthly visits

Ad network reduces traffic threshold by 75% as digital publishers face mounting challenges from search algorithm changes and AI content.

Marketing News @marketingnews.bsky.social · 3d

Nielsen data reveals Australian consumer spending shifts #NielsenData #ConsumerSpending #AustralianEconomy #GroceryPrices #IncomeInequality

Nielsen data reveals Australian consumer spending shifts

Nielsen research shows 90% of Australians worry about grocery prices. Income divide persists as 26% earn over $160k while one in five live on under $25k.

Marketing News @marketingnews.bsky.social · 4d

Netflix and Spotify announce video podcast distribution partnership #Netflix #Spotify #Podcasts #VideoContent #Streaming

Netflix and Spotify announce video podcast distribution partnership

Netflix will host Spotify Studios and The Ringer video podcasts from early 2026, including The Bill Simmons Podcast and The Rewatchables across multiple content categories.

Marketing News @marketingnews.bsky.social · 4d

Google revises prescription drug advertising policy for three markets #Google #PrescriptionDrugs #AdvertisingPolicy #HealthcareMarketing #DigitalMarketing

Google revises prescription drug advertising policy for three markets

Google announced October 14, 2025, prescription drug advertising policy changes allowing promotional use in Canada, New Zealand, and the United States.

Marketing News @marketingnews.bsky.social · 4d

Usercentrics reaches €100M revenue milestone as privacy compliance market expands #DataPrivacy #Usercentrics #PrivacyCompliance #RevenueMilestone #BusinessGrowth

Usercentrics reaches €100M revenue milestone as privacy compliance market expands

Data privacy solutions provider Usercentrics surpassed €100 million annual recurring revenue in August 2025, achieving 45% year-over-year growth.

Marketing News @marketingnews.bsky.social · 4d

Gracenote survey shows 60% see infotainment as key buying factor #Infotainment #InDashSystems #CarTech #ConnectedCars #DriverExperience

Gracenote survey shows 60% see infotainment as key buying factor

New data reveals 94% of drivers would switch to in-dash systems if improved, while 67% want unified content organization across all sources.

Marketing News @marketingnews.bsky.social · 4d

Taboola expands Realize platform with major publisher partnerships #Taboola #RealizePlatform #DigitalMarketing #Publishing #Partnerships

Taboola expands Realize platform with major publisher partnerships

Taboola announced expanded partnerships with TIME, Weather Channel Digital, and Gannett for its Realize platform on October 15, with $1.5 billion in payments.

Marketing News @marketingnews.bsky.social · 4d

Nearly one-third of young Americans create content online, survey finds #ContentCreation #GenZ #Millennials #DigitalContent #SocialMedia

Nearly one-third of young Americans create content online, survey finds

Edison Research survey reveals 18% of Americans 13+ create digital content, with 30% of Gen Z and millennials producing online material as of May 2025.

Marketing News @marketingnews.bsky.social · 4d

Bing adds data-nosnippet attribute for search and AI control #Bing #SearchEngine #AI #DigitalMarketing #ContentMarketing

Bing adds data-nosnippet attribute for search and AI control

Publishers gain precision over content display in Bing Search and Copilot through new HTML attribute. Implementation takes seconds to one week.

Marketing News @marketingnews.bsky.social · 4d

Looker Studio expands Google Ads reporting with new conversion fields #GoogleAds #LookerStudio #DigitalMarketing #PPC #MarketingAnalytics

Looker Studio expands Google Ads reporting with new conversion fields

Looker Studio adds seven new Google Ads fields including conversion-by-date metrics, customer segmentation, and profit analysis capabilities to reporting platform.