Author | Lightnews

Lucy Calnan Design @lucycalnandesign.bsky.social · 2h

𝗧𝗿𝗲𝗲𝗵𝗼𝘂𝘀𝗲 𝗧𝗿𝗶𝗯𝗲 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝗲𝘃𝗲𝗻𝘁𝘀

Tuesday 11th at 10am: Coffee Chat with Rafiat Adekunle, sharing her advice for achieving harmony in your business and life.

Tuesday 25th at 10am: Online workshop to help you plan your advent and Christmas social media content.

Book now: bit.ly/treehouse-tr...

Lucy Calnan Design @lucycalnandesign.bsky.social · 5d

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱

It’s not about getting everything perfect before you go live as you should be changing things once it’s live as your business changes.

Just go ahead and take the next step.

So what’s holding you back with your website?

Lucy Calnan Design @lucycalnandesign.bsky.social · 7d

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱

If there’s a feature on your website that you no longer use then you should consider removing this as you can always add it back in.

Just go ahead and check whether you still need all the features on your website.

So what’s holding you back from doing this?

Lucy Calnan Design @lucycalnandesign.bsky.social · 12d

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱

If your logo, brand colours or fonts have changed your website should reflect this.

Just go ahead and check your whole website has the correct branding.

So what’s holding you back from undertaking this check?

Lucy Calnan Design @lucycalnandesign.bsky.social · 14d

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱

If your website has internal and external links you should check these still work.

Just go ahead and check your links take you to where you expect.

So what's holding you back from checking if your website has any broken links?

Lucy Calnan Design @lucycalnandesign.bsky.social · 19d

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱

If you’ve made additions to your business these should be reflected in your website.

Just go ahead and include this in your website.

So what’s holding you back from sharing what’s new?

Lucy Calnan Design @lucycalnandesign.bsky.social · 21d

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱

If you add seasonal content to your website you may not want this showing all year.

Just go ahead and remove anything that’s still showing after the season has passed.

So what’s holding you back from checking whether your seasonal content is still relevant?

Lucy Calnan Design @lucycalnandesign.bsky.social · 26d

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱

If your content is out of date visitors may be viewing information that no longer reflects your business.

Just go ahead and check your website content is still up to date.

So what’s holding you back from reviewing your content?

Lucy Calnan Design @lucycalnandesign.bsky.social · 28d

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱

If your website is already live holding off updating or adding information can mean it no longer provides a true picture of your business.

Just go ahead and make the changes whether it’s text, layout or images.

So what’s holding you back from updating your website?

Lucy Calnan Design @lucycalnandesign.bsky.social · Oct 1

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱

If you wait for the right time to launch you’ll never do it.

Just go ahead and launch it. You can always tweak it once it’s live.

So what’s holding you back from launching your website?

Lucy Calnan Design @lucycalnandesign.bsky.social · Sep 29

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱

Whether you're holding off launching your website or making changes, this series is for you, as we’ll explore what might be holding you back.

The first post goes live later this week.

Follow us to see each post as it’s shared.

Lucy Calnan Design @lucycalnandesign.bsky.social · Sep 27

Happy 27th birthday to Google.

Do you remember your first search?

Was it for homework help, travel plans, or a recipe?

Share your memory in the comments. We’d love to hear it.

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Lucy Calnan Design @lucycalnandesign.bsky.social · Sep 24

𝗥𝗲𝗺𝗶𝗻𝗱𝗲𝗿: 𝗜𝗳 𝘆𝗼𝘂 𝘂𝘀𝗲 𝘀𝘁𝗮𝘁𝗶𝘀𝘁𝗶𝗰𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗲𝗻𝘀𝘂𝗿𝗲 𝘆𝗼𝘂 𝗰𝗶𝘁𝗲 𝘁𝗵𝗲 𝘀𝗼𝘂𝗿𝗰𝗲.

Whether it’s in a social media post, website etc., including the source adds credibility and without it, even accurate figures can look made up.

It’s a small detail, but one that helps make your content more valuable.

Lucy Calnan Design @lucycalnandesign.bsky.social · Sep 22

Two online events this October for small business owners:

Tuesday 14th October: Coffee Chat with Brett Sheldon sharing his expertise on enhancing your networking skills.

Tuesday 28th October: Online workshop to help you perform a digital declutter.

Book your place via bit.ly/treehouse-tr...

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Lucy Calnan Design @lucycalnandesign.bsky.social · Sep 17

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝘁𝗿𝗶𝗲𝗱 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗻𝗲𝘄 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 𝗠𝗼𝗱𝗲, 𝘄𝗵𝗶𝗰𝗵 𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗵𝗼𝘄 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘀𝗲𝗮𝗿𝗰𝗵?

It’s a new way to find answers to your questions. It uses a conversational style to bring together useful information from multiple sources.

Watch the video to learn more.

Lucy Calnan Design @lucycalnandesign.bsky.social · Sep 15

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗻𝗼𝘄 𝘂𝘀𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗳𝗼𝗿 𝘀𝗲𝗮𝗿𝗰𝗵?

The words in your caption help your business show up when someone’s looking for what you offer.

This is called keyword optimisation. It means using the words your audience is already searching for.

Lucy Calnan Design @lucycalnandesign.bsky.social · Sep 10

We were delighted to receive this thoughtful testimonial from Sarah Watson from Unshrinkable following the launch of her website.

Take a look at the website for yourself: unshrinkable.co.uk

If you need a website for your business, comment below.

Lucy Calnan Design @lucycalnandesign.bsky.social · Sep 8

𝗪𝗵𝘆 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗽𝗮𝗴𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗰𝗼𝘂𝗹𝗱 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?

Sometimes, the saying "less is more" applies when deciding if a single page website is the best fit for your business.

watch the video to learn more.

Lucy Calnan Design @lucycalnandesign.bsky.social · Sep 3

Here’s what our clients have said about working with Lucy Calnan Design.

Every quote in this reel comes directly from a client, highlighting what they valued most, from the process itself to the final results.

Lucy Calnan Design @lucycalnandesign.bsky.social · Sep 1

Two online events this Sept for small business owners:

9th September: Coffee Chat with Jacob Youngson on staying active with a desk-based job.

24 September: Online workshop to help you reclaim time, reset priorities, and work smarter.

Book now: bit.ly/treehouse-tr...

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Lucy Calnan Design @lucycalnandesign.bsky.social · Aug 27

Since Instagram’s repost feature launched, most of the conversation has focused on the rollout itself rather than ways to use this feature within your business. With this in mind, here’s some practical ideas.

Have you used the repost feature yet?

Lucy Calnan Design @lucycalnandesign.bsky.social · Aug 25

𝗜𝘀 𝗶𝘁 𝘁𝗼𝗼 𝗲𝗮𝗿𝗹𝘆 𝘁𝗼 𝘀𝗮𝘆 𝘁𝗵𝗲 𝗖-𝘄𝗼𝗿𝗱 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗮𝗵𝗲𝗮𝗱?

We’re leaning towards no… we’re already planning Christmas website makeovers, advent calendars, and Christmas posts for social media.

Do you get ahead or leave everything to the last minute?

We would love to hear what you do.

Lucy Calnan Design @lucycalnandesign.bsky.social · Aug 20

Scrolling social media lately, I’ve noticed videos with no thumbnails or ones that don’t draw attention. It impacts how your content performs.

Ask before posting: Would this thumbnail stop you from scrolling?

The same applies on your website.

Watch the video for a quick check before you post.

Lucy Calnan Design @lucycalnandesign.bsky.social · Aug 18

𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗮𝗱𝗱𝗶𝗻𝗴 𝘀𝗵𝗮𝗿𝗲 𝗯𝘂𝘁𝘁𝗼𝗻𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁𝘀?

They’re not essential, but they might be more useful than you think.

This short reel shows how a small change can make your blog post easier to share.

It’s a simple change that helps your content reach the right people.

Lucy Calnan Design @lucycalnandesign.bsky.social · Aug 13

𝗗𝗼 𝘆𝗼𝘂 𝘂𝘀𝗲 𝘃𝗼𝗶𝗰𝗲 𝗻𝗼𝘁𝗲𝘀?
Some people like the ease.
Others prefer to read.
Voice adds tone.
Text can be clearer.
This reel shares a few thoughts.
What’s your view?