Author | Lightnews

Linda Bayko @lindabayko.bsky.social · 21h

Uncertainty is inevitable—but it doesn't have to derail you. Here's how to turn it into your greatest advantage.

How to Turn Uncertainty Into Your Biggest Opportunity

Economic turbulence is testing business owners everywhere. Those who act deliberately now will be positioned to thrive, not just survive, in the year ahead.

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Linda Bayko @lindabayko.bsky.social · 1d

#quoteoftheday #QOTD #inspirationalquotes #wordsofwisdom #motivationalquotes
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Linda Bayko @lindabayko.bsky.social · 1d

Want to add value for clients while growing revenue? Cross-selling might be your most overlooked strategy. https://tinyurl.com/39u8hzj6

#CrossSelling #Revenue

Cross-selling benefits clients and your bottom line

Cross-selling delivers advantages to agents such as increased customer retention and opportunities for growth.

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Linda Bayko @lindabayko.bsky.social · 2d

Entrepreneurs, take note: #Katseye beat bigger brands by staying agile and authentic. Here’s what you can learn.

From Sydney Sweeney to Katseye, Which Denim Campaign Won?

Here’s a breakdown of all the viral jeans campaigns this year, and what influencer marketers can learn from them.

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Linda Bayko @lindabayko.bsky.social · 4d

Have a spooktacular Halloween!
#Halloween2025

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Linda Bayko @lindabayko.bsky.social · 4d

Want your next #campaign to hit harder? See how top brands crafted memorable #content that delivered results.

5 Campaigns That Captured Hearts, Headlines, and Awards

The Content Marketing Awards’ best issued an anti-challenge, animated a safety hero, promoted STEM on a Taylor Swift tour, and delivered more inspiration.

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Linda Bayko @lindabayko.bsky.social · 6d

Stories are one of the most powerful tools in a marketer’s toolkit, and if used correctly they can help you sell more products and services. Learn more here: https://tinyurl.com/2hxc42ru

#DigitalMarketing #InternetMarketing #SocialMediaMarketing #Stories

Linda Bayko @lindabayko.bsky.social · 6d

#quoteoftheday #QOTD #inspirationalquotes #wordsofwisdom #motivationalquotes
www.lindabayko.com

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Linda Bayko @lindabayko.bsky.social · 6d

What’s top of mind for fast-growing CEOs? AI, culture, and adaptability are shaping how they prepare for the future.

Preparing for Tomorrow: Inc. 5000 CEOs on AI, Culture, and Adaptability

The conversation reveals how today’s top business leaders are laser-focused on workplace culture, adaptability, and the integration of generative AI.

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Linda Bayko @lindabayko.bsky.social · 7d

AI tools are everywhere, but strategy makes the difference. Here’s how marketers are using #AI to create smarter content.

Practical AI Strategies To Streamline Your Content Ops

Generative AI must involve human input. But who that human is matters most. Learn why and more about how marketers can maximize their AI deliverables.

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Linda Bayko @lindabayko.bsky.social · 8d

Tired of the usual #negotiation tips? Here’s why the unexpected approach often delivers the strongest results.

7 Counterintuitive Negotiation Strategies That Win Every Time

Communication is key to negotiations. Follow these counterintuitive strategies to turn negotiations into win-win outcomes for all.

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Linda Bayko @lindabayko.bsky.social · 9d

Struggling with low video views? Learn the secrets behind short-form content that hooks audiences and drives engagement. #ShortFormContent

Shareable Short-Form Video Content: Get More Views and Engagement : Social Media Examiner

Boost brand awareness fast with short-form videos people love to share—use proven storytelling hooks and production tips to drive organic reach.

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Linda Bayko @lindabayko.bsky.social · 10d

Video is LinkedIn’s rising star. Learn how to create content that grabs attention and sparks meaningful conversations. #LinkedIn

LinkedIn Shares Video Marketing Tips

Some valuable trend notes and pointers from LinkedIn.

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Linda Bayko @lindabayko.bsky.social · 11d

#quoteoftheday #QOTD #inspirationalquotes #wordsofwisdom #motivationalquotes
www.lindabayko.com

Linda Bayko @lindabayko.bsky.social · 11d

Everyone expected #AI agents to dominate by now. Here’s what’s really holding them back from mass adoption.

These Stripe Alums Just Raised $19 Million to Fix AI Agents

Circuit & Chisel is building a protocol it hopes will do for AI agents what HTTP did for the web—and fintech giants are backing it.

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Linda Bayko @lindabayko.bsky.social · 13d

If your business isn’t using Facebook Groups, you’re missing out on a huge opportunity! Check this out and supercharge your digital marketing efforts: https://tinyurl.com/k7jx3www

#DigitalMarketing #InternetMarketing #SocialMediaMarketing

Linda Bayko @lindabayko.bsky.social · 13d

Posting randomly on #LinkedIn won’t cut it. Learn the strategy behind content that drives consistent, sustainable #BusinessGrowth.

LinkedIn Content Strategy: Achieving Sustainable Growth : Social Media Examiner

Turn LinkedIn into a lead engine with the Content Album Strategy—build authority, spark engagement, and attract clients through story-driven content.

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Linda Bayko @lindabayko.bsky.social · 14d

Stop guessing with #MetaAdvertising. A smart strategy can turn wasted spend into measurable results—here’s where to begin.

The Modern Approach to Meta Advertising Strategy

A streamlined guide to modern Meta advertising: Why old tactics fail, and the focused strategies that deliver results today.

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Linda Bayko @lindabayko.bsky.social · 15d

Following up with leads takes time. Here’s how #AI agents can nurture relationships and boost conversions while you sleep.

Automating Lead Nurturing With AI Agents : Social Media Examiner

Turn cold leads into qualified sales calls with an AI agent that automates multiple touchpoints—freeing your team to close more deals, not chase prospects.

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Linda Bayko @lindabayko.bsky.social · 16d

#quoteoftheday #QOTD #inspirationalquotes #wordsofwisdom #motivationalquotes
www.lindabayko.com

Linda Bayko @lindabayko.bsky.social · 16d

Struggling with weak ad performance? Here’s a step-by-step way to review your #MetaCampaigns and boost #ROI.

Meta Ads Performance Problems: A Troubleshooting Checklist

Struggling with poor Meta ad results? Learn how to diagnose issues and fix them with better creative, offers, products, and setup.

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Linda Bayko @lindabayko.bsky.social · 17d

#Packaging matters. Here’s why turning services into products could be the key to unlocking more profitable #growth.

Productizing Your Services for Highly Profitable Leads and Sales : Social Media Examiner

Turn your services into a scalable product with clear milestones, a focused offer, and a funnel that attracts high-fit leads and drives repeatable growth.

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Linda Bayko @lindabayko.bsky.social · 18d

Want more #Instagram followers who actually care? Here are smart tactics to grow with quality, not vanity.

How to get more followers on your business Instagram

Growing your platform on Instagram sounds difficult, but these tips will help you increase your brand's followers on Instagram and find your audience.

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Linda Bayko @lindabayko.bsky.social · 20d

Make up to $2,000 per sale not just possible, but totally doable! You don’t need to be a tech expert! Learn more: https://tinyurl.com/t36hmkdn

#DigitalMarketing #InternetMarketing #SocialMediaMarketing #AffiliateMarketing #RetirementPlanning

Linda Bayko @lindabayko.bsky.social · 20d

#SmallBusiness owners, take note. Google’s #AI resource center could be the competitive edge you’ve been waiting for.

Google Launches SMB Resource Center Focused on AI

The new minisite includes links to a range of tips and tools to help build your business.

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