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Kellogg School of Management

@kelloggschoolnu.bsky.social

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Master a unique set of analytical, creative and social skills that only come with a Northwestern Kellogg #MBA. Become a #KelloggLeader.

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Kellogg School of Management @kelloggschoolnu.bsky.social · 2d

Which political party provides more funding for scientific research? Kellogg's @dashunwang.bsky.social and coauthors analyzed 40 years of data on federal funding for science research and found results that go against common assumptions. Learn more at Kellogg Insight. #KelloggLeader kell.gg/4nq8

Which Political Party Provides More Funding for Science?

Though both Republicans and Democrats have historically supported federal funding of research, one party has spent more.

Kellogg School of Management @kelloggschoolnu.bsky.social · 2d

Managing personal finances may feel like a chore, but everyday spending decisions can make a big difference on your future wealth. Kellogg faculty explain how—and what you need to know about credit, inflation, and 401(k)s at Kellogg Insight. #KelloggLeader kell.gg/78bc15

Take 5: Personal Finance Isn’t Just Personal

Research and insights from Kellogg faculty show that our financial decisions can have ripple effects.

Kellogg School of Management @kelloggschoolnu.bsky.social · 2d

Ready to buy a house? Prof. Craig Furfine suggests keeping healthy levels of skepticism for online resources like home-affordability calculators and rent-vs-buy tools. Read Furfine's more holistic approach to home-buying at Kellogg Insight. #KelloggLeader kell.gg/iung

Ready to Buy a House? Beware the Online Calculators.

Affordability and rent-vs-buy tools are easy to use but can be misleading. Here’s a holistic approach to making your decision.

Kellogg School of Management @kelloggschoolnu.bsky.social · 2d

Many organizations have invested in reducing carbon emissions. But most of these efforts have been short-term with quick payoffs, according to research from Prof. Aaron Yoon. At Kellogg Insight, Yoon suggests a more-balanced approach. #KelloggLeader kell.gg/ixt0

Big Goals, Small Steps—Why Most Corporate Green Initiatives Fall Short

Despite making commitments to cut emissions, many companies are acting in the short term and underfunding projects.

Kellogg School of Management @kelloggschoolnu.bsky.social · 2d

When you think of gaming the system, it usually implies cheating with malicious intent. But when critical resources are scarce, even well-meaning people bend the rules. Research by Prof. James Schummer offers a strategy that can help. #KelloggLeader kell.gg/m4d2

When People Game the System, It Helps to Shake It Up

Can introducing a lottery for organ transplants discourage line jumpers and give everyone a better chance?

Kellogg School of Management @kelloggschoolnu.bsky.social · 2d

Accessing medical devices in low-resource settings is an ongoing challenge. Kellogg's Rebeca Kirby and Kara Palamountain worked with UNICEF on target product profiles for newborn devices that could address gaps in healthcare and beyond. #KelloggLeader kell.gg/f3gp

How Durable Design Can Save Lives

Kellogg researchers partnered with UNICEF on target product profiles for newborn medical devices for low-resource settings.

Kellogg School of Management @kelloggschoolnu.bsky.social · 2d

Managers looking into sustainable alternatives: take note. Eco-friendly products have been viewed as inferior to standard counterparts. But a new study from Prof. Alexander Chernev found consumers now equate “ecological” with “reliable.” #KelloggLeader kell.gg/jwgj

Customers Are Taking a Shine to Eco-friendly Products

Sustainable alternatives were once viewed as inferior to their standard counterparts. But now, consumers equate “ecological” with “reliable,” easing industry fears.

Kellogg School of Management @kelloggschoolnu.bsky.social · 2d

Companies can tackle social problems without sacrificing the bottom line. A recent case study from Kellogg's @braydenking.bsky.social looks at Italian energy firm E.ON Italia’s successful climate campaign—and how U.S. firms can hit a cultural reset. #KelloggLeader kell.gg/2jhf

To Align Purpose and Profit, Company Culture Matters

An Italian energy firm’s climate campaign illustrates how to tackle social problems without sacrificing the bottom line.

Kellogg School of Management @kelloggschoolnu.bsky.social · 2d

Are you ads actually landing? The black box of calculating return on ad spend (ROAS) makes it hard to see if a campaign's working. New methods from Kellogg’s Brett Gordon and Eric Anderson can help companies better assess their strategy. #KelloggLeader kell.gg/zo8g

Are Your Ads Truly Paying Off?

Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.

Kellogg School of Management @kelloggschoolnu.bsky.social · 2d

Big problems. No worries?

According to research by Kellogg’s Lauren Eskreis-Winkler, people believe a problem is less serious after learning how widespread it is. Understand why—and potential benefits of this phenomenon—at Kellogg Insight. #KelloggLeader kell.gg/0ftu

Why Big Problems Can Feel Small

When people hear a problem is widespread, they are less likely to consider it serious—and less inclined to act.

Kellogg School of Management @kelloggschoolnu.bsky.social · 2d

When a glow-up turns into a blow-up?

In a Kellogg Insight Q&A, branding expert Tim Calkins explains what Cracker Barrel did right in their recent rebranding effort—and what they could have been more aware of. kell.gg/xzl3

When a Rebrand Meets Backlash

Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.

Kellogg School of Management @kelloggschoolnu.bsky.social · 2d

"Artificial intelligence is transforming business, science, marketing, and people's lives".

@mattgroh.bsky.social, @dashunwang.bsky.social, and more Kellogg Faculty tell us how we got here and what could be next at Kellogg Insight. kell.gg/5hqk

Take 5: AI’s Past, Present, and Future

Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.

Kellogg School of Management @kelloggschoolnu.bsky.social · 12d

Workplace communication isn’t one-size-fits-all.

Discover why Kellogg professors say mastering these five key strategies will help you communicate more effectively.

Learn more: kell.gg/2a5a40

Kellogg School of Management @kelloggschoolnu.bsky.social · 12d

📣 The latest issue of KMAG is here!

Dive into the standout stories of the summer including 25 defining Kellogg moments, our resilience playbook and a spotlight on the Kellogg Alumni Club of DFW.

Explore the full issue: kell.gg/d0eb39

#KelloggLeader

Kellogg School of Management @kelloggschoolnu.bsky.social · 28d

In a healthy legal system, a judge’s decision is often indistinguishable from a coin flip, according to new game theory research from Prof. Alvaro Sandroni. Read why at Kellogg Insight. #KelloggLeader kell.gg/z4xh

Is It a Coin Flip or Is It Justice? It Could Be Both.

Game theory shows that it often makes sense for judges to rule at random.

Kellogg School of Management @kelloggschoolnu.bsky.social · 28d

To expand business in China, companies like Volkswagen and Toyota had to establish joint ventures with local companies. Kellogg’s Shengmao Cao analyzed these ventures and found that they resulted in knowledge spillovers. #KelloggLeader kell.gg/juvb

How Trade Secrets Fuel the International Auto Industry

To expand into China, companies like Toyota, Volkswagen, and BMW were required to work with local manufacturers, who then gained access to crucial knowledge.

Kellogg School of Management @kelloggschoolnu.bsky.social · 28d

When one bank tightens its standards for loans, other banks follow suit that can create a feedback loop, according to Prof. Michael Fishman. Learn about the ripple effects—and how this can prolong economic downturn—at Kellogg Insight. #KelloggLeader kell.gg/sq4f

When Banks Get Picky about Lending, the Economy May Suffer

Being too restrictive about who can borrow has ripple effects that can prolong economic downturns.

Kellogg School of Management @kelloggschoolnu.bsky.social · 28d

Is AI only human?

Kellogg’s Blake McShane discovered that generative AI models are susceptible to the same bias as humans when interpreting statistical results. Understand the implications on research and AI at large at Kellogg Insight. #KelloggLeader kell.gg/qu31

When AI Thinks Too Much Like a Human

Generative AI models are susceptible to the same errors that humans make when interpreting statistical results.

Kellogg School of Management @kelloggschoolnu.bsky.social · 28d

"Tenure, it seems, is more than a professional milestone—it appears to mark an inflection point that influences how scientists contribute to scientific advancement.” – Prof. @dashunwang, the impact of tenure status on scientific research. #KelloggLeader kell.gg/0ld8

Is Tenure a Golden Age for Research?

A large study finds that there’s a trade-off. While tenured researchers may publish less, they often come up with more novel ideas.

Kellogg School of Management @kelloggschoolnu.bsky.social · 28d

Leaders have grown accustomed to weighing their business’s environmental, social, and governance policies when expanding into foreign markets. But what about peace?

At Kellogg Insight, Prof Cynthia Wang makes a business case for peace. #KelloggLeader kell.gg/38h6

How Peace Can Be Good for Business

Expanding ESG strategies to include conflict reduction can benefit both companies and the regions in which they operate.

Kellogg School of Management @kelloggschoolnu.bsky.social · 28d

Anxious about surge pricing? Well, there's good news in store.

Prof. Robert Bray's study of product transactions at a major retailer’s grocery stores across the U.S. found virtually no signs of surge pricing. Learn more at Kellogg Insight. #KelloggLeader kell.gg/w7ed

Kellogg School of Management @kelloggschoolnu.bsky.social · 28d

Communication is critical to any well-functioning organization.

In a special collection from Kellogg Insight, faculty share research and insights to offer several strategies for people to communicate effectively in any work scenario. #KelloggLeader kell.gg/fa2s

Take 5: Making Communication Work … at Work

Embrace vulnerability, know when to keep silent, and other strategies from Kellogg faculty.

Kellogg School of Management @kelloggschoolnu.bsky.social · 28d

Ready to grow?

Before hitting “go” on a growth strategy, founders need to make sure they are ready. Kellogg professor Carter Cast offers a pre-flight checklist for entrepreneurs. #KelloggLeader kell.gg/g4kj

5 Tips for Preparing to Scale Your Startup

Before hitting “go” on a growth strategy, founders need to make sure they are ready. Here’s a pre-flight checklist for entrepreneurs.

Kellogg School of Management @kelloggschoolnu.bsky.social · Aug 29

Is the dollar in danger? It’s an age-old question.

Professor Zhengyang Jiang explains the driving forces behind the dollar’s dominance and what could really shake its global standing.

Learn more: kell.gg/a7802f

What Makes the U.S. Dollar So Special?

Despite its ups and downs, the dollar has maintained global dominance for years. New research shows why that is—and why it might not last forever.