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jasmine james

@jasmo.bsky.social

620 followers 1.4K following 950 posts

Freelance games PR person @ Double Jump (Fellow Traveller), Ziggurat Interactive and indie clients. 📧: [email protected] I bring a kind of clown reaction photos and bad dad jokes vibe to the party that everybody loves actually (she/her)

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jasmine james @jasmo.bsky.social · Jan 23

Hi, I'm Jasmine James, a freelance games PR. 👋🏽

I'm currently working with Double Jump (Fellow Traveller - Citizen Sleeper 2, Afterlove EP), Ziggurat (retro games), and taking on indie clients.

Indie or a small team looking for PR/influencer help? Drop me a line at [email protected] 💌

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jasmine james @jasmo.bsky.social · 6h

Glad to hear you like to get the emails and that they aren't just cluttering your inbox 😅

jasmine james @jasmo.bsky.social · 7h

this industry is sooooo ridiculous sometimes but then you work on an announcement that people seem genuinely very happy about and you remember that games are good (sometimes) and that me sending my silly little emails brings joy to people :)

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Reposted by jasmine james

Stellaween? @antlervel.vet · 19h

WHEN THERE’S TREASURE BEHIND THE WATERFALL: Oh wow. Yes, very clever! Waterfall treasure! No one’s ever done that before. Lazy jackass

WHEN THERE’S NO TREASURE BEHIND THE WATERFALL: Wow. Too stuck-up to put treasure there huh? Too much of a fucking ICONOCLAST for that? Piece of shit. FUCK you

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jasmine james @jasmo.bsky.social · 7h

is this something you'd like code for perchance 🕵🏽‍♀️

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Reposted by jasmine james

Little Corners - DEMO ON STEAM @littlecornersgame.bsky.social · 2d

We’re so excited to be part of #SteamNextFest with Little Corners - a cozy decorating game to unwind and find your zen🏡.
store.steampowered.com/app/3892990/...
Also in Next Fest? Drop your game below and let’s spread some love! 🌿
#littlecornersgame #cozygaming #IndieDevs

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jasmine james @jasmo.bsky.social · 2d

Congrats, Patrick! Would love to be on that PR outreach list to hear about your plans in the role!

jasmine james @jasmo.bsky.social · 2d

If you haven't done your outreach AT LEAST a week before (and that's pushing it) then you're doing your game a disservice 😭

jasmine james @jasmo.bsky.social · 2d

No shame in choosing not to be part of it, either!

If you were too busy focusing on the demo build itself and having done enough marketing - press and content creator outreach - then these are good reasons to change your mind!

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jasmine james @jasmo.bsky.social · 2d

Keeping a close eye on this one.

Didn't know much before gamescom but was captivated by the booth even on a busy showfloor, looks like wonderful, chill, "exploring is the fun" type antics.

GamesMarket @gamesmarkt.bsky.social · 5d

The new game from @aesirinteractive.bsky.social was originally intended for release as a Windstorm game. Now, Aesir, NightinGames and the game's publisher, Mindscape, have agreed with Alias Entertainment to remove the Windstorm brand from the game.

www.gamesmarket.global/games-and-pr...

jasmine james @jasmo.bsky.social · 5d

Digiday hiring a senior reporter on tech and media (creator economy focus) www.linkedin.com/posts/jessic...

Digiday is looking for a new senior reporter to cover one of our most exciting and critical beats on the media team - the creator economy. See more details below and please submit your interest to… |...

www.linkedin.com

jasmine james @jasmo.bsky.social · 5d

as one of those gays who can't drive, this is basically a fantasy adventure game for me

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Reposted by jasmine james

Little Corners - DEMO ON STEAM @littlecornersgame.bsky.social · 7d

It's #wishlistwednesday! Little Corners has a brand new demo launching next week as part of the Steam Next Fest! If you love cozy little decorating games - this is the game for you! store.steampowered.com/app/3651310/...

Little Corners on Steam

Peel, place, and arrange stickers across tiny windows into different worlds. Relax and unwind to lofi beats, collect unique stickers and share your cozy creations with the world.

store.steampowered.com

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jasmine james @jasmo.bsky.social · 6d

Google, you will answer for your crimes!

fwiw I know you want to help even if it can be frustrating for folks on either side of this (i say either side, like we aren't all on the side of "helping people know about cool things to play")

jasmine james @jasmo.bsky.social · 6d

Exactlyyyyy, as a PR person I have to find ways to get creative around this. Sometimes it's like "well this game is like this popular game meets x" or "previous similar game you covered did numbers" or just really appealing to the right writer?

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jasmine james @jasmo.bsky.social · 6d

was the colour coordination w the jumper on purpose?

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jasmine james @jasmo.bsky.social · 6d

While also being funny and kind! Truly the face of the league (I will not welcome any other candidates for this)

jasmine james @jasmo.bsky.social · 6d

I know John at Kotaku often talks about the indiepalooza posts doing really well for the site but yeah - is that happening consistently?

We have to be realistic about the situation/or work w press to figure out HOW something can do numbers for them. e.g highlighting data from other sources

jasmine james @jasmo.bsky.social · 6d

No Clip (in all its forms) is the fricking best. So glad to see the second channel do numbers, too!

dannyodwyer @dannyodwyer.bsky.social · 7d

We've added 14k YouTube subs to noclip_2 in the past month, pretty much exclusively covering underground and indie games like this. Please come be part of what we're building over there.

/noclip @noclipvideo.bsky.social · 7d

House of Necrosis by @warkus.bsky.social wears it's influences on it's sleeve. But it's roguelite loop and mystery dungeon gameplay presents a whole new challenge.

www.youtube.com/watch?v=K3Wb...

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jasmine james @jasmo.bsky.social · 6d

In any case, I'm glad the game is doing well without press coverage!

jasmine james @jasmo.bsky.social · 6d

Supporting and taking lesser-known sites seriously is also key, so that they CAN become as big as Kotaku and that there are more spaces for folks to speak about great games.

Finally - this highlights why it's important to have a comprehensive marketing plan and not counting on any one part.

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jasmine james @jasmo.bsky.social · 6d

It's also important not to disrespect the sites that aren't Kotaku, RPS et. al. Who's to say their audiences are especially interested in Little Rocket Lab and would generate sales, versus a smaller, more niche site with a switched on city-building audience?

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jasmine james @jasmo.bsky.social · 6d

Looking at the launch press release (which is quite short), there's none of that data, no highlight of the hook, no info about requesting a code - unless that's in the preamble text I can't see. There's also a typo in the title of the Games Press version (unsure if that's your fault or theirs).

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jasmine james @jasmo.bsky.social · 6d

In comms, did you highlight that it's on Game Pass, for example? Did you leverage the data for the demo or the support from content creators - stuff that shows press their articles would be read, too?

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jasmine james @jasmo.bsky.social · 6d

As someone who regularly works with bigger and smaller gaming press, it's really about the angle and the execution. I know No More Robots sends to its own list for example - is that list updated regularly to keep track of all the layoffs and new contacts?

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jasmine james @jasmo.bsky.social · 6d

see: Megabonk as an example.

Journalists actively want to cover smaller indie things but are sometimes unable to. It's not a case of "you're not big, fuck off," I think that's quite harsh and an unfair understanding of the pressures they're under, if I'm honest.

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