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YouTube video by Free 0% Rate Dual Pricing Credit Card Machines

iSmart Payments offers two primary strategies to help businesses offset credit card processing fees: Surcharge also known as Surcharging and Dual Pricing. Understanding the differences between these approaches is crucial for selecting the one that best aligns with your business model and customer experience goals. Surcharge: A surcharge adds an additional fee to the total bill when a customer pays with a credit card. This fee is typically a percentage of the transaction amount and is intended to cover the merchant's processing costs. However, surcharging unlike dual pricing is subject to various regulations and is not permitted in all states. For instance, in New York, surcharging is legal only if done with full transparency, displaying both cash and card transaction pricing. Dual Pricing: Dual pricing involves displaying two distinct prices for products or services: one for cash payments and another for card payments. This method allows businesses to pass on the credit card processing fees to customers who choose to pay with cards, while offering a lower price to those who pay with cash. For example, a product priced at $100 card price would be listed at $96 for cash payments and $100 for card payments, effectively covering the processing fees. This approach is legal in all 50 states and is considered a transparent way to manage processing costs. Key Differences * Transparency: Dual pricing clearly displays both cash and card prices, allowing customers to make informed decisions. Surcharging may not always be as transparent, potentially leading to customer dissatisfaction if not properly communicated. * Legality: Dual pricing is legal nationwide, whereas surcharging is subject to state-specific regulations and may not be permitted in all areas. * Customer Experience: Dual pricing offers customers a choice between payment methods, potentially enhancing satisfaction. Surcharging can lead to negative perceptions if customers feel they are being penalized for using a credit card. In summary, while both dual pricing and surcharging aim to offset credit card processing fees, dual pricing is generally considered more transparent, customer-friendly, and legally permissible across all states. iSmart Payments' Edge 0% Dual Pricing program exemplifies this approach, providing businesses with a straightforward solution to manage processing costs effectively. For a visual explanation of dual pricing and its benefits, you might find the following video helpful: Free Dejavoo Dual Pricing Card Machines: Get Then Here: ⬇️ https://apply.paymentshub.com/?source=79303.2 Learn More: ⬇️ https://ismartpayments.com/ismart-edge-processing ☎️ Call or text Greg at: 801-205-1955 #surcharge #dualpricing #edgedualpricing #cardterminal #creditcardprocessing #creditcardmachine #dualprice. #dejavoo #surcharging