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Hustle Badger @hustlebadger.bsky.social · 3d

🔥 Our FREE class schedule is updated 🔥

Every Hustle Badger webinar is about practical skills:
> Driving Impact
> AI Evals
> Leading without Authority
> World Class Product Orgs
> Working with sales
& more

👉 luma.com/hustlebadger...

#product #productmanagement

Hustle Badger @hustlebadger.bsky.social · 3d

#enterprise #saas # b2b

Full breakdown here: www.hustlebadger.com/what-do-prod...

Enterprise Product Management vs. B2C Product Management - Hustle Badger

Succeed at enterprise product management by understanding the fundamental differences and requirements in this role vs other product contexts.

www.hustlebadger.com

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Hustle Badger @hustlebadger.bsky.social · 3d

B2B: fielding customer requests, managing complexity and working with other teams to land new features. PMs involved in the sales cycle. Continually building more functionality to embed deeper with your clients.

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Hustle Badger @hustlebadger.bsky.social · 3d

𝗪𝗛𝗔𝗧 𝗧𝗘𝗔𝗠𝗦 𝗔𝗥𝗘 𝗗𝗢𝗜𝗡𝗚
B2C: behavioural analysis, speaking to customers to uncover the "why" behind the numbers and then building solutions that users won't ask for, but will love. Generally about doing a few things really well.

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Hustle Badger @hustlebadger.bsky.social · 3d

𝗨𝗡𝗗𝗘𝗥𝗦𝗧𝗔𝗡𝗗𝗜𝗡𝗚 𝗬𝗢𝗨𝗥 𝗨𝗦𝗘𝗥𝗦
B2C: Users will ask for a faster horse.

B2B: Users more likely to be experts who you can (more or less) trust.

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Hustle Badger @hustlebadger.bsky.social · 3d

𝗔𝗡𝗔𝗟𝗬𝗦𝗜𝗦
B2C: you can run AB tests and quantitative analysis a lot of the time.

B2B: it's much harder to run quantitative tests; you need to evidence changes in other ways.

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Hustle Badger @hustlebadger.bsky.social · 3d

𝗦𝗔𝗟𝗘𝗦-𝗖𝗨𝗟𝗧𝗨𝗥𝗘
B2C: you don't need a sales team.

B2B: sales want lots of new features. They need to hit targets to get their bonuses, so they can be vocal about this 😅

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Hustle Badger @hustlebadger.bsky.social · 3d

𝗚𝗢-𝗧𝗢-𝗠𝗔𝗥𝗞𝗘𝗧
B2C: lean into marketing channels that can reach lots of people with basically the same message.

B2B: need to reach very specific people who control the purchase decision

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Hustle Badger @hustlebadger.bsky.social · 3d

𝗣𝗘𝗥𝗦𝗢𝗡𝗔𝗦
B2C: one major use case, and often the customer / user is the same person.

B2B: multiple personas at the same client with different agendas (e.g. Finance, Ops, HR all using the same tool but with different roles in the buying process). And you’re adding new use cases as you expand.

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Hustle Badger @hustlebadger.bsky.social · 3d

B2B: setup fees and multi-year contracts. Pricing might be structured, but is often negotiated client by client. Revenue / NRR can lag significantly. Deals can take months/years to close.

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Hustle Badger @hustlebadger.bsky.social · 3d

𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗠𝗢𝗗𝗘𝗟
B2C: business models that customers can easily leave (transactions / ads). Even subscription products rarely tie you in for that long. Pricing is quite simple. Transactions are fast.

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Hustle Badger @hustlebadger.bsky.social · 3d

𝗩𝗔𝗟𝗨𝗘

B2C: Lots of customers, all paying a small amount
B2B: Fewer customers means you need to make more money off each customer

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Hustle Badger @hustlebadger.bsky.social · 3d

Though obviously this is a spectrum, not binary:
Enterprise > SMB > Pro-sumer > Mass market

That said, some generalisations...

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Hustle Badger @hustlebadger.bsky.social · 3d

𝗕𝟮𝗕 𝘃𝘀. 𝗕𝟮𝗖 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁

There are two ways to build a big business:
• Charge a lot of people a small amount (B2C mass market)
• Charge a few people a very big amount (Enterprise B2B)

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Hustle Badger @hustlebadger.bsky.social · 5d

#product #productmanagement

Full article here: www.hustlebadger.com/what-do-prod...

Building Your Product Operating Model - Hustle Badger

Your product operating model is the way you make sure that you build the right things in the right way: high quality, fast, and reducing risks up front.

www.hustlebadger.com

Hustle Badger @hustlebadger.bsky.social · 5d

4. 𝗣𝗲𝗼𝗽𝗹𝗲 𝗴𝗲𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝘄𝗶𝘁𝗵 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲
As with all things, your operating model should be continually improved, but no one is good at things first time round. Change as much as you need to, and as little as possible.

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Hustle Badger @hustlebadger.bsky.social · 5d

3. 𝗦𝗶𝗴𝗻𝗮𝗹𝘀 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝘀𝗽𝗲𝗻𝗱 𝘁𝗶𝗺𝗲 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗵𝗮𝘃𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗮𝗰𝘁
As a manager you want to spend your time where you can make the most difference. Not on whoever shouts loudest.

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Hustle Badger @hustlebadger.bsky.social · 5d

2. 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸 “𝘁𝗿𝗮𝗷𝗲𝗰𝘁𝗼𝗿𝘆” 𝗲𝗮𝗿𝗹𝘆
The earlier you know work is off track, the smaller the intervention needed to get it back on track, and less rework required.

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Hustle Badger @hustlebadger.bsky.social · 5d

For a great operating model, follow these principles:

1. 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗶𝘀 𝗮𝗻 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿
Reporting should be lightweight and the cost of doing it more than outweighed by the benefits of reducing risk and getting valuable feedback early.

Building Your Product Operating Model - Hustle Badger

Your product operating model is the way you make sure that you build the right things in the right way: high quality, fast, and reducing risks up front.

www.hustlebadger.com

1

Hustle Badger @hustlebadger.bsky.social · 5d

After all, you're in charge of:
• Setting the strategy
• Hiring the best people
• Designing any processes necessary

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Hustle Badger @hustlebadger.bsky.social · 5d

PMs work on the 𝗽𝗿𝗼𝗱𝘂𝗰𝘁.
Product leaders work on the 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿𝗴.

The test of a good leader is simple:
Are your teams successful?

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Hustle Badger @hustlebadger.bsky.social · 6d

(i.e. tell them what you really need, and let them figure out the best way to deliver it) and you’ll save them huge amounts of time going forward.

What else do you need from leaders to do your best work?

🧵13/13

#product #productmanagement

Hustle Badger @hustlebadger.bsky.social · 6d

📄 𝗔𝗴𝗿𝗲𝗲 𝗮 𝗹𝗶𝗴𝗵𝘁𝘄𝗲𝗶𝗴𝗵𝘁 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗰𝗲𝘀𝘀
As a leader you need status updates. But bloated reporting processes consume hours and hours each week. Take 1-2 hours up front to co-create a reporting process with your PMs

🧵12/13

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Hustle Badger @hustlebadger.bsky.social · 6d

👥 𝗠𝗮𝗻𝗮𝗴𝗲 𝘁𝗵𝗲𝗶𝗿 𝗿𝗼𝗹𝗲 𝗯𝗿𝗲𝗮𝗱𝘁𝗵
Product Management can be a very broad role - comms, analysis, delivery, user interviews… good PMs can do pretty much whatever you need them to, but they can’t do it all at the same time.

🧵11/13

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Hustle Badger @hustlebadger.bsky.social · 6d

🛑 𝗕𝗲 𝗲𝘅𝗽𝗹𝗶𝗰𝗶𝘁 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝘁𝗮𝗸𝗲 𝗿𝗶𝘀𝗸
Teams are usually quite conservative when it comes to risk, because they get blamed. If you want to move quickly, be very clear about the risks that you are willing to take.

🧵10/13

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