Author | Lightnews

George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · 26d

#CODNext is taking over Las Vegas for the exciting Black Ops 7 reveal and much more. Tune in today via Twitch or YouTube: 9 a.m. PT/12 p.m. ET!

www.twitch.tv/callofduty/s...

www.youtube.com/watch?v=fX3k...

callofduty Schedule - Twitch

Check out callofduty stream schedule, and set reminders so you don’t miss out!

www.twitch.tv

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George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Sep 25

Workday Rising 2025 broke records and expectations.
From 18K+ live attendees to drone shows, speakers and a robust live digital broadcast, this was one for the books.
Proud of what we created together.
#WorkdayRising #GPJ #ExperienceMatters

George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Sep 11

GPJ was proud to partner with IBM to bring bold, immersive storytelling to life at the #USOpen. 🎾 🏓 From AI-powered experiences to tech that serves fans in real time, this activation is a grand slam. See how IBM and others served up fan experiences: bit.ly/4mahHd6

George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Sep 4

🎾 New York, get ready to experience tennis like never before.
From Sept. 4–7, IBM and GPJ are bringing the IBM AI Sports Club to Madison Square Park. Whether you come to play, watch, or just connect, we can’t wait to see you in the park!

George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Sep 2

We’re thrilled to see Sarah Jackson featured among industry innovators in this Events Industry Council spotlight on sustainability.
Sarah’s perspective highlights how #experiencedesign can inspire audiences and reduce environmental impact. 🌍http://bit.ly/4mCKNTC

George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Aug 20

Congratulations to our amazing team, our client partners and Project Worldwide partners OS Studios and Spinifex Group for making history this past weekend in Anaheim for the 2025 Pokémon World Championships. Our big team pulled off big things! bit.ly/3UGw0Lo

Event Recap - 2025 Pokémon World Championships

The 2025 Pokémon World Championships were filled with memorable battles, unbelievable matchups, and great events all weekend long! Find all your favorite Pokémon merchandise at the official Pokémon Center: https://www.pokemoncenter.com/ Official Site: https://www.pokemon.com Instagram: http://www.instagram.com/pokemon TikTok: https://www.tiktok.com/@pokemonofficial Snapchat: https://pkmn.news/Snapchat

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George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jul 23

At GPJ, we're reimagining event builds and elevating the conversation with our clients. Where possible our design choices are created for reuse, recycle or upcycle. It’s all part of our journey to #sustainable events and a healthier planet.
www.gpj.com/who-we-are/c...

George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jul 16

DON'T FORGET! Tomorrow, join GPJ's Sarah Jackson and a panel of industry leaders as they discuss the progress being made in event #sustainability, sharing easy implementation examples into your own programs. #GoodImpact #EventProfs #ExperientialMarketing

Register now
us06web.zoom.us/webinar/regi...

George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jul 16

We are so pleased to have our own Kurt Miller serving as a juror for the 2025 Jay Chiat Awards! The program recognizes strategic excellence in marketing, media and advertising around the world, and is an incredible honor to see the best of the industry up close. #MarketingExcellence

George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jul 15

So great to have our own Brendan Brown as a Head Juror for the 2025 Jay Chiat Awards! The awards recognize strategic excellence in marketing, media and advertising around the world, and it is a special honor to see the best of experiential up close. #MarketingExcellence
www.aaaa.org/events-educa...

George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jul 15

In between projects, the #GPJNashville team stepped up to support Second Harvest Food Bank of Middle Tennessee, packing over 8,300 meals for families across the area. A small shift in our day, #FeedingHope for others. #GPJPeople #GPJCares

George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jul 8

In a world of shrinking attention and rising costs, brands are doubling down on experiences that are data-rich, emotionally resonant, socially provocative, and community-built. This month’s trends spotted by GPJ Strategists Britt Meyer and Hadley Cook.
www.gpj.com/news-insight...

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George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jul 7

Congratulations to Rasheed Sait, now extending his incredible leadership to our Project Worldwide family. And join us in giving a warm welcome to Neha Lobo, joining to lead our GPJ India team! Wishing both Rasheed and Neha ALL the best ahead!! #OneGPJ #GPJPeople! Read more: bit.ly/3GwuRm4

George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jun 30

We're thrilled to share that GPJ has been named to Event Marketer’s Fab 50 list – again! Congratulations to all our client partners and teams, and to all the teams featured this year. #ExperienceEverything #FAB #OneGPJ #BuildIt bit.ly/4lC0SZ4

George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jun 30

Cannes 2025 showed experiential finally getting its due – but this is just the beginning. Nothing replaces the power of real human connection. bit.ly/4eDlhdN
#ExperientialMarketing #CannesLions #BrandExperience

Why Cannes 2025 Felt Like a Turning Point for Experiential Marketing | LBBOnline

Little Black Book, Bearded Kitten's managing partner, Becca Ratcliffe, on the rising recognition of experiential marketing at Cannes Lions 2025, highlighting a shift from flashy, disposable brand acti...

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George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jun 26

We’re thrilled to once again be named to the Event Marketer 2025 IT List! We share the spotlight with our incredible sister agencies Motive and G7 Entertainment Marketing, who also earned their spots on the list. Congratulations to all! bit.ly/44AsIir

The 2025 It List: Recognizing the Top 100 Event Agencies - Event Marketer

At a time when clients have growing appetites for longer-term experiential investments, multievent programs and integrated live campaigns, the industry’s most elite event agencies are more determined ...

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George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jun 24

At GPJ, we believe regional voices drive global relevance—and that cultural fluency is what transforms good ideas into unforgettable experiences.
#CannesLions #CulturalCreativity #OneGPJ bit.ly/3ZI26cD

As Brazil is celebrated at Cannes, what can we learn about recognizing regional creativity?

The South American country has been named Creative Country of the Year at Cannes Lions 2025. With this in mind, we gathered global experts from The Drum’s network to look at why countries and regions ...

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George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jun 24

We’re looking for a creative leader who can rally teams, shape culture, and bring brave ideas to life on a global stage. NYC-based, globally minded, and ready to help steer some of the most iconic experiences in the industry.
👉 www.gpj.com/careers
Let’s talk.

George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jun 23

GPJ's upcoming proprietary research report reveals how experience-led strategies can deliver measurable ROI.
Get a preview in Jessica Quiney's feature for Event Industry News: bit.ly/4k7cEJN and then be among the first to access the insights—sign up here:

GPJ Experience Intelligence LIVE

Join us as we uncover insights and trends from leading big tech, auto and financial partners within the experience ecosystem and identify smart new ways to elevate your experiences for the ultimate re...

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George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jun 18

We’re honored to share that GPJ has received a 2025 American Honda Motor Company, Inc. North American Indirect Procurement Supplier Award in the Sustainability category. 🌱
Congratulations to our incredible team and Honda partners for this meaningful recognition!

George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jun 17

At Cannes and beyond, experiences are leading brand narratives. As AB InBev’s Marcel Marcondes puts it, we’ve entered the era where “we’re no longer advertisers, but experience providers.”
The shift is real, and it’s reshaping the marketing power structure. bit.ly/3ZwHR1y

We’re No Longer Advertisers But Experience Providers: AB InBev’s Marcel Marcondes - BW Marketing World

At the 2025 edition of Cannes Lions, Marcel Marcondes, Global Chief Marketing Officer of AB InBev, took centre stage with an address that challenged marketers to move beyond campaigns and think like “...

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George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jun 12

The Cannes Lions stage continues to redefine the boundaries of marketing innovation. As the industry comes together to shape what’s next, we’re leaning into what matters most: purposeful, experience-led transformation. See you out there! bit.ly/43SOLzq

Cannes Lions Still Pushing the Boundaries of Marketing Creativity and Innovation After 71 Years

Cannes Lions 2025 Still Pushing the Boundaries of Marketing Creativity and Innovation After 71 Years

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George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jun 11

With Cannes around the corner, we’re spotlighting how BMW made waves on the Croisette—where sound, design, and storytelling came together in one unforgettable experience.
Take a look: bit.ly/4l3bmQN
#CannesLions #BMW #OneGPJ

BMW Cannes Lions - GPJ

BMW Shines at the Cannes Film Festival 2024 The Cannes Film Festival once again thrilled audiences in May 2024, bringing together the elite of the film and fashion world, supported by BMW as an offici...

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George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jun 10

When innovation meets the open road, the experience drives itself. 🚗💡
To launch the all-electric ARIYA, Nissan partnered with GPJ to create a test drive tour powered by technology and designed for discovery. See how we brought the experience to life: bit.ly/3Zs5bgJ

Tech Meets Test Drive for Nissan - GPJ

When Nissan invited top automotive journalists to Santa Barbara for the launch of the All-New 2025 Nissan Kicks, they knew they had to bring something special. These were industry pros who had seen (a...

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George P. Johnson Experience Marketing @gpjexpmktg.bsky.social · Jun 5

Experiential culture is evolving. Across industries, consumers want deeper, more sensory, and participatory real-world connections. Reflect on this month’s trends spotted by GPJ Strategists. #Experiential #Strategy bit.ly/43Mvrnf

Experience Intelligence June '25 - GPJ

Experiential culture is evolving—fans seek co-creation, listeners crave presence, travelers chase flavor, and transit becomes transformative. Across industries, consumers want deeper, more sensory, an...

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