Author | Lightnews

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Fractional Teams @fractionalteams.bsky.social · 17h

In B2B, connecting results across multiple channels and linking them to actual revenue is rarely simple.

Our Analytics and Community Manager, Dariia Panchenko, shared her take in Marketer Magazine on how marketers can better understand the real impact of awareness and long-term content strategies.

How to do marketing when you’re a tech founder

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Fractional Teams @fractionalteams.bsky.social · 10d

Learn more on how to do marketing when you’re a tech founder: www.fractionalteams.com/how-to-do-ma...

#B2BMarketing #SaaS #EarlyStage #StartupMarketing #MarketingforFounders

Learn how to do marketing as a tech founder, using the same logic you apply to product development.

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Fractional Teams @fractionalteams.bsky.social · 10d

🔄 Repurpose as much content as you can (decks, user insights, docs).
👩‍💻 Write as if you’re helping one ideal user solve one pain point.
🗓️ Post every week; cadence beats perfection.
📋 Share explanations and lessons, not just promos.
💬 Optimise for replies and conversations, not clicks.

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Fractional Teams @fractionalteams.bsky.social · 10d

Getting early traction isn’t about a “big launch”. It’s about showing up, learning fast, and building visibility.

If you’re a technical founder who is tapping into marketing, keep it simple and consistent.

Beyond LinkedIn: How B2B brands market in 2025

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Fractional Teams @fractionalteams.bsky.social · 17d

➡️ Strategic channel mixing
➡️ Content formats that travel
➡️ Organic vs paid approach
➡️ And the mindset shift from “posting” to “positioning”

Learn more: www.fractionalteams.com/beyond-linke...

#B2BMarketing #ContentStrategy #MarketingInsights #LinkedInMarketing #FractionalTeams #DigitalMarketing

LinkedIn still leads B2B marketing in 2025, but smart brands now tap into Reddit, Quora, and podcasts to meet tech buyers where they search for answers.

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Fractional Teams @fractionalteams.bsky.social · 17d

85% of B2B marketers say LinkedIn delivers the most value.

Where does that leave the other channels?

Our breakdown explores how smart B2B brands are balancing visibility beyond LinkedIn, without losing ROI.

Run a free mini-SEO audit and get recommendations on how to improve Google search ranking in the UK – instantly in a mailbox.

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Fractional Teams @fractionalteams.bsky.social · 29d

Run your FREE mini SEO audit now: www.fractionalteams.com/free-mini-se...

#SEO #WebsitePerformance #SearchVisibility #GrowthMarketing #MiniAudit #FractionalTeams

Free Mini-SEO audit UK

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Fractional Teams @fractionalteams.bsky.social · 29d

Is your website doing the work it should? 🛠️

If you're unsure how well your site performs in search, a quick SEO health check can make all the difference.

✅ Find out how your page is ranking
✅ Spot content gaps and missed opportunities
✅ Uncover simple fixes that drive results

Sell first, build second: Does it actually work?

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Fractional Teams @fractionalteams.bsky.social · Sep 26

Is "sell first, build second" really a smart strategy? This article explores what works, what doesn’t, and how to validate ideas before building.

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Fractional Teams @fractionalteams.bsky.social · Sep 26

“Sell first, build second” is everywhere these days, but does it really work, especially for B2B?

In our new article, we dig into:
👉 Why “selling first” feels so appealing
👉 The pitfalls of relying on early interest
👉 How you can validate ideas early

We asked experts for the top pricing strategies for small business - DevX

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Fractional Teams @fractionalteams.bsky.social · Sep 22

🔗 Read more insights at: www.devx.com/uncategorize...

💡 What’s your most important pricing lesson to date?

#FractionalTeams #PricingStrategy #SmallBusiness #StartupAdvice #BusinessGrowth #DevX #Entrepreneurs

Pricing strategies can make or break a small business, and getting them right is necessary for success. We asked industry experts to share one piece of advice they would give to small business owners ...

www.devx.com

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Fractional Teams @fractionalteams.bsky.social · Sep 22

The first thing to keep in mind is that price alone is rarely the reason people stick with a business long term. Building a strategy around being the cheapest makes it hard to stay profitable, and there will always be someone ready to charge less.

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Fractional Teams @fractionalteams.bsky.social · Sep 22

Our CEO, Tim Meredith, joined fellow experts on DevX to share what really matters when setting prices as a small business.

SaaS launched, budget gone, still no users? Try this!

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Fractional Teams @fractionalteams.bsky.social · Sep 4

🆘 Product launched? Budget gone? No users? You’re not alone.

In our latest Medium article, we reflect on a frustrating, but oh-so-common, reality: the silence after a product launch.

medium.com/@dariia_7712...

#FractionalTeams #SaaS #ProductLaunch #StartupGrowth #MarketFit #Startup

You launch the product. You post. You pass it around to a few people in your network. Maybe you even test a small ad campaign and it draw…

medium.com

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Fractional Teams @fractionalteams.bsky.social · Aug 29

Our team integrates with yours to bring the right expertise exactly when you need it, helping you scale faster and smarter.

🌟 See more customer success stories here: www.fractionalteams.com/case-studies/

#FractionalTeams #CustomerSuccess #CaseStudy #Telecom #B2BMarketing

Case Studies

Explore case studies showcasing how Fractional Teams delivered tangible results to various B2B customers in the telecoms and cloud space.

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Fractional Teams @fractionalteams.bsky.social · Aug 29

Finding an external team that truly understands your industry can be challenging, but when you do, the results speak for themselves.

At Fractional Teams, we help companies like Akixi to deliver high-quality content and on-time results.

How User-Generated Content is Revolutionizing B2B Product Development: 18 Real-World Examples

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Fractional Teams @fractionalteams.bsky.social · Aug 26

Sometimes, the best product research isn’t in surveys or reports, it’s hiding in the conversations companies overlook.

Read the article here: marketscale.com/industries/e...

#FractionalTeams #UGC #ProductDevelopment #Reddit #B2BMarketing #GoToMarket

Let’s be honest: most product roadmaps are built on educated guesses and executive hunches. But what if your users are already showing you exactly what to build next—you’re just looking in the wrong p...

marketscale.com

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Fractional Teams @fractionalteams.bsky.social · Aug 26

Those unfiltered conversations turned into:
✅ A goldmine of insights about real user needs
✅ Data-driven Reddit ad campaigns for one of our clients
✅ An entirely refined product positioning based on what customers actually cared about

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Fractional Teams @fractionalteams.bsky.social · Aug 26

While the internet debated the switch from Skype to Teams, Dariia researched Reddit threads where users openly discussed what they wanted, and didn’t want.

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Fractional Teams @fractionalteams.bsky.social · Aug 26

When Microsoft killed Skype, most people saw chaos. We saw opportunity.

In a recent MarketScale expert roundup, our very own Dariia Panchenko shares how user-generated content became the foundation for smarter product positioning and targeted campaigns.

AI in content marketing and SEO

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Fractional Teams @fractionalteams.bsky.social · Aug 19

Want to learn more? Check the guide here: www.fractionalteams.com/ai-in-conten...

#AIContent #PromptEngineering #AIMarketing #ContentMarketing #PromptWriting #GPT5

This article explores the balance between AI and human creativity in producing compelling, SEO-optimised content.

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Fractional Teams @fractionalteams.bsky.social · Aug 19

💡 When, Where & Why (Context) – Provide background information to give AI the context of your request.
📝 How (Format) - Specify the structure and style you want.

These simple techniques can make all the difference in the quality of your AI-generated output.

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Fractional Teams @fractionalteams.bsky.social · Aug 19

When writing an AI prompt, there are four key aspects to consider: Audience, task, context, and format.

Focus on those key aspects and follow the 5W1H rule:
👥 Who (Audience) – Think about who the content is for.
🎯 What (Task) – Be specific about what you want AI to do.