Author | Lightnews

Andres @entrepreneura.bsky.social · 7h

7/ This is a brute-force systems hack. Combine this "Monster Hammering" with AI-generated content at scale, and you create a growth machine that is 10x more powerful. Scale wins.

Andres @entrepreneura.bsky.social · 7h

6/ The insight, per Carrie Rose (who coined the term), is that Google doesn't cap link velocity. It mistakes a massive, expensive SEO campaign for a viral event like the Barbie movie.

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Andres @entrepreneura.bsky.social · 7h

5/ The economics are stunning. A ~$480k annual link spend resulted in $10.2M in revenue. A 21x return. 🤯

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Andres @entrepreneura.bsky.social · 7h

4/ To capture this flood of "SEO juice," they exploded their site's surface area to 22,000 pages. Their closest competitor only has 1,000.

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Andres @entrepreneura.bsky.social · 7h

3/ The scale is the entire strategy. Using 10+ agencies, they built 12,000 new referring domains in 24 months, with 80% being do-follow to pass authority.

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Andres @entrepreneura.bsky.social · 7h

2/ Their core marketing strategy: industrial-scale link building. They spend £50,000 per month on PR and link agencies. Not on content. On links. 📈

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Andres @entrepreneura.bsky.social · 7h

1/ This EdTech startup didn't wait for users to find them. They manufactured authority from day one. They treated Google as a system to be scaled, not a partner to be charmed.

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Andres @entrepreneura.bsky.social · 7h

How an EdTech startup scaled to $10.2M/year: brute-force SEO. They spent £50k/month just on links. 👇 👇 #SEO #GrowthHacking #Startups #Marketing

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Andres @entrepreneura.bsky.social · 1d

5/ This same principle built other 9-figure brands. Poo Pourri used an elegant woman on a toilet surrounded by cows. Liquid Death sells water in a beer can. Don't follow the pattern. Break it. That is how you get your first customers. 💥

Andres @entrepreneura.bsky.social · 1d

4/ The video was the entire growth engine. It wasn't just an ad, it was the product's launch. This single piece of content, rooted in a bizarre Pattern Interrupt, drove their initial user acquisition and scaled the company to 9-figures. 📈

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Andres @entrepreneura.bsky.social · 1d

3/ This strategy hijacks attention. The brain expects a certain pattern (health ads are serious). By showing a unicorn pooping, Squatty Potty broke that pattern. This confusion forced viewers to pay attention and, critically, to share.

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Andres @entrepreneura.bsky.social · 1d

2/ Instead of a boring, medical-style ad, they created a viral YouTube video with a charming prince, a mythical unicorn, and... rainbow ice cream. It was designed to make you say, "Wait, What." 🦄

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Andres @entrepreneura.bsky.social · 1d

1/ Squatty Potty had a simple, low-tech product for a topic nobody wants to discuss. 🚽

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Andres @entrepreneura.bsky.social · 1d

How Squatty Potty used a pooping unicorn to build a 9-figure business 👇 #GrowthHacking #Marketing #Startups #PatternInterrupt

This Unicorn Changed the Way I Poop - #SquattyPotty

YouTube video by Squatty Potty

youtu.be

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Andres @entrepreneura.bsky.social · 2d

6/ Good growth hacks are about finding asymmetric leverage. This one is simple, direct, and automated. Use these signals before they get stale. 📈

Andres @entrepreneura.bsky.social · 2d

5/ This scales to any niche. Selling Krea AI subscriptions. Scrape for "Graphic Designer" roles. Selling a sales automation tool. Scrape for "SDR" roles. The job board is a public API for market demand.

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Andres @entrepreneura.bsky.social · 2d

4/ The cold email is simple and direct. "I see you're hiring a Database Engineer. Our $10k/year SaaS can make your existing team hyper-productive and may save you that $100k salary." This isn't a feature pitch, it's an immediate ROI calculation. 💰

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Andres @entrepreneura.bsky.social · 2d

3/ The growth hack: Write a 1-hour scraper. Find every company hiring for "Database Engineer." You now have a perfect, pre-qualified lead list of companies with a burning, expensive problem.

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Andres @entrepreneura.bsky.social · 2d

2/ This company is actively trying to spend $100k/year to solve a problem. This is the strongest buying signal in the world. They are already budgeted and approved for a solution.

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Andres @entrepreneura.bsky.social · 2d

1/ Imagine you just built AI2SQL, a tool converting natural language to SQL. The standard playbook is to find users. The smart playbook is to find problems. A job post for a "Database Engineer" isn't just a job post, it's a public declaration of pain.

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Andres @entrepreneura.bsky.social · 2d

How a SaaS like AI2SQL could land its first users: by finding companies hiring "Database Engineers" and offering to save them $90k. 👇 #SaaS #growth #startups #marketing

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Andres @entrepreneura.bsky.social · 3d

4/ You can find hundreds of these open dashboards. Search Twitter for "simpleanalytics.com" or "plausible.io". The data is out there. Go find it and build your own distribution engine.

Andres @entrepreneura.bsky.social · 3d

3/ This isn't a one-off trick. His other startup, Interior AI, gets a massive amount of traffic from its Android app. The lesson is clear: find the platforms and directories where your target audience already is and dominate them. 📈

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Andres @entrepreneura.bsky.social · 3d

2/ Pieter Levels' Photo AI is a great example. By looking at his public Simple Analytics dashboard, you can see he gets a significant amount of traffic from a site called "There's An AI for That". Getting listed on TAAFT is a powerful, repeatable strategy for any new AI product. #startupgrowth

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Andres @entrepreneura.bsky.social · 3d

1/ Many successful startups share their web analytics openly. This is a goldmine for reverse-engineering their distribution. If you're in a similar niche, you can replicate their strategy to get your first users. 🚀

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