Author | Lightnews

Ed Biden @edbiden.bsky.social · 3h

𝗖𝗔𝗥𝗘𝗘𝗥
• Amazon leadership principles
• Career development plan
• Interview frameworks
• Action words for CVs
• VP onboarding plan
• Role mapping
• CV template

🧵7/8

#product #productmanagement

1

Ed Biden @edbiden.bsky.social · 3h

𝗠𝗔𝗡𝗔𝗚𝗜𝗡𝗚 𝗣𝗘𝗢𝗣𝗟𝗘
• Onboarding new joiners
• Competency framework
• 1:1 meeting template
• Performance Review
• Interview guide
• Weekly update
• Hiring plan

🧵6/8

1

Ed Biden @edbiden.bsky.social · 3h

𝗥𝗘𝗔𝗟 𝗘𝗫𝗔𝗠𝗣𝗟𝗘𝗦 (𝗠𝗶𝗿𝗼𝘀)
• Strategy examples
• Jobs to be done examples
• Roadmap examples
• PRD examples
• Customer Journey Map examples
• Backlog examples

🧵5/8

1

Ed Biden @edbiden.bsky.social · 3h

𝗘𝗫𝗘𝗖𝗨𝗧𝗜𝗢𝗡
• Product launch channel strategy
• Stakeholder engagement plan
• Quarterly planning timeline
• Product launch checklist
• Product org diagnostic
• Product launch plan
• DECIDE framework
• Product backlog
• Delivery review
• Decision log
• OKRs
• PRDs

🧵4/8

1

Ed Biden @edbiden.bsky.social · 3h

𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬
• Ideation workshop
• Problem definition
• Screening survey
• Jobs To Be Done
• 7 Powers matrix
• Team overview
• Snap strategy
• 6x Roadmap Templates
• Strategy deck
• Impact model
• PR/FAQs
• AI Maturity Model
• Digital Maturity Model

🧵3/8

1

Ed Biden @edbiden.bsky.social · 3h

𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬
• Strategy development plan
• Strategic context briefing
• User interview questions
• Customer Journey Map
• Sales request backlog
• 7 Powers cheat sheet
• Team cost calculator
• User interview guide
• Metrics cheat sheet
• Discovery template
• User research plan

🧵2/8

1

Ed Biden @edbiden.bsky.social · 3h

✅ ✅ ✅ Templates for Product Managers ✅ ✅

Many of our templates are 𝗙𝗥𝗘𝗘. All come with:
• Detailed how-to guide
• Explanation of the principles

So you know how to adapt and apply them.

Get them here: www.hustlebadger.com/what-do-prod...

🧵1/8

1

Ed Biden @edbiden.bsky.social · 11d

🔥 Our FREE class schedule is updated 🔥

Every Hustle Badger webinar is about practical skills:
> Driving Impact
> AI Evals
> Leading without Authority
> World Class Product Orgs
> Working with sales
& more

👉 luma.com/hustlebadger...

#product #productmanagement

1

Ed Biden @edbiden.bsky.social · 12d

#product #productmanagement

Full article, including template and worked examples here:
www.hustlebadger.com/what-do-prod...

How much discovery is enough? - Hustle Badger

What do Product Managers do?

www.hustlebadger.com

1

Ed Biden @edbiden.bsky.social · 12d

You need to balance theory with pragmatism.

Talk about risk.
• What are you all comfortable with?
• How can you reduce it as fast as possible?
• What are the alternatives?

1 1 1

Ed Biden @edbiden.bsky.social · 12d

And life gets in the way:
• Hitting short term metrics.
• Down-time of engineering.
• Showing you’re delivering at all.

1

Ed Biden @edbiden.bsky.social · 12d

BUT That's all theory.
In reality, discovery is politics.
You need enough evidence to have buy-in.

1

Ed Biden @edbiden.bsky.social · 12d

𝗛𝗜𝗘𝗥𝗔𝗥𝗖𝗛𝗬 𝗢𝗙 𝗖𝗢𝗡𝗙𝗜𝗗𝗘𝗡𝗖𝗘:
• Intuition. i.e. you thinking on your own
• Planning. i.e. you thinking with your team
• Research. i.e. lots of customer interviews, surveys, references
• Data. i.e. AB testing, closed betas, fake door tests

More risk = higher up the hierarchy of confidence.

1

Ed Biden @edbiden.bsky.social · 12d

𝗗𝗥𝗜𝗩𝗘𝗥𝗦 𝗢𝗙 𝗥𝗜𝗦𝗞:
• Effort to build. i.e. engineering cost
• Downside scenario. i.e. what happens if we're wrong
• Company maturity. i.e. revenue at risk
• Opportunity cost. i.e. what else we could build

1

Ed Biden @edbiden.bsky.social · 12d

𝗕𝗔𝗦𝗜𝗖 𝗘𝗤𝗨𝗔𝗧𝗜𝗢𝗡 𝗧𝗢 𝗦𝗢𝗟𝗩𝗘:
Confidence > Risk

1

Ed Biden @edbiden.bsky.social · 12d

𝗗𝗜𝗦𝗖𝗢𝗩𝗘𝗥𝗬 𝗔𝗦 𝗧𝗛𝗘 𝗔𝗖𝗧 𝗢𝗙 𝗥𝗘𝗗𝗨𝗖𝗜𝗡𝗚 𝗥𝗜𝗦𝗞
• Discovery reduces the risk of not making a return
• There are four main risks (value, usability, tech, business)
• Discovery is expensive, so you only do as much as necessary. Faster is better

1

Ed Biden @edbiden.bsky.social · 12d

𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗜𝗦 𝗔𝗡 𝗜𝗡𝗩𝗘𝗦𝗧𝗠𝗘𝗡𝗧 𝗜𝗡 𝗧𝗘𝗖𝗛
• Product teams are expensive (~£1m a year)
• That's an investment in technology from the CEO
• She wants a return on that investment
• PMs are primarily responsible for making sure the CEO gets that return

1

Ed Biden @edbiden.bsky.social · 12d

How much discovery is enough?

That's a tricky question to answer, because as always "it depends"...

Let's start at the beginning.

1 1

Ed Biden @edbiden.bsky.social · 13d

#vibecoding #ai #product

1

Ed Biden @edbiden.bsky.social · 13d

But what do you think?
Does the product trio still works today?
Or has it quietly outlived its usefulness?

11/11

1

Ed Biden @edbiden.bsky.social · 13d

“𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗶𝘀 𝗵𝗲𝗿𝗲 — 𝗶𝘁’𝘀 𝗷𝘂𝘀𝘁 𝗻𝗼𝘁 𝘄𝗲𝗹𝗹 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱.”
The best teams are already operating beyond the trio.

10/11

1

Ed Biden @edbiden.bsky.social · 13d

It’s about 𝘁𝗲𝗮𝗺𝘀 𝘄𝗶𝘁𝗵 𝗿𝗮𝗻𝗴𝗲 — people who:
• Go deep in one discipline
• Stay fluent in adjacent ones
• And share two common instincts: 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝗺𝗽𝗮𝘁𝗵𝘆 and 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝘀𝗲𝗻𝘀𝗲

9/11

2 2

Ed Biden @edbiden.bsky.social · 13d

𝗪𝗛𝗔𝗧 𝗠𝗔𝗧𝗧𝗘𝗥𝗦 𝗡𝗘𝗫𝗧
The future isn’t about trios.

8/11

1

Ed Biden @edbiden.bsky.social · 13d

PMs are prototyping.
Designers are writing SQL.
Engineers are thinking about pricing strategy.

That’s not because of AI magic — it’s because the best teams already worked this way.

7/11

1

Ed Biden @edbiden.bsky.social · 13d

It’s exposing how narrow our role definitions really were.

It’s flattening the walls — showing how much overlap there’s always been.

6/11

1