Author | Lightnews

drelity.bsky.social @drelity.bsky.social · Sep 17

Big things happen behind the scenes first.
Watch this space.

drelity.bsky.social @drelity.bsky.social · Sep 1

Ever been in a meeting where the tech team is speaking one language and the commercial team another?

That's exactly what we solve. We sit in that sweet spot between technical complexity and commercial clarity.

#cybermarketing #infosecmarketing #CommercialStrategy #TechBusiness

drelity.bsky.social @drelity.bsky.social · Aug 8

Most “personalisation” in #cyber #outbound is just name-dropping the company and hoping it lands.

Buyers don’t care that you know their name. They care that you understand the risk they’re losing sleep over and that you’ve actually fixed it before.

#cybersecurity #b2bsales #cybermarketing

drelity.bsky.social @drelity.bsky.social · Jul 24

🎉We turned 1 this summer!

What started as a no-buzzword fix for technical founders has grown into a lean team and trusted network.

To our clients and collaborators, thank you. Here’s to year 2! Let’s keep fixing what actually matters.

#Marketing #CyberMarketing #MarketingAgency #Cybersecurity

drelity.bsky.social @drelity.bsky.social · Jul 11

Built a secure product? Good.
Wrapped it in buzzword soup? Not so good.

Buyers don’t want “next-gen”. They want proof you get their world.

How to fix the trust gap:
1 Say what it does
2 Show your thinking
3 Speak their language

#cybersecurity #cybermarketing #b2bmarketing #infosec #marketing

drelity.bsky.social @drelity.bsky.social · Jul 4

Suddenly, every #UKcyber company wants a 'growth marketer'

But let’s be honest, most aren’t ready for growth.
And when it doesn’t work?
The growth hire gets blamed.

We wrote something about it.

www.drelity.com/blog/everyon...

#cybersecurity #growthmarketing #startups #positioning #cybermarketing

Everyone’s Suddenly Hiring Growth Marketers in Cyber. Here’s What That Actually Says. — Drelity

You know when something keeps popping up and you can’t quite tell if it’s a trend or a collective existential crisis? That’s me lately with UK cyber companies and their sudden, slightly frantic, obses...

www.drelity.com

1

drelity.bsky.social @drelity.bsky.social · Jun 24

Too many #cyber companies are doing #marketing without checking if it’s doing anything back.

Start with 3 metrics: #leads, #conversions and customer retention/upsell

Then fix the one that’s underperforming.
Not all of them. Not all at once.

#cybermarketing #b2bmarketing #cybersecurity #leadgen

drelity.bsky.social @drelity.bsky.social · Jun 17

You don’t need more tools.
More content.
More meetings.
More leads.

You need better ones.

Better-fit clients.
Better-performing systems.
Better messaging that doesn’t rely on shouting.

Growth isn’t about doing more.
It’s about doing less: properly.

#marketing #cybermarketing #marketingagency

drelity.bsky.social @drelity.bsky.social · May 27

In our latest #blog we break down:
- Why #AIsearch changes the rules for content, ads and visibility
- What you need to do to future-proof your strategy
- How to build content that survives and earns belief

www.drelity.com/blog/the-fut...

#Cybermarketing #AI #ContentStrategy #GoogleAI

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drelity.bsky.social @drelity.bsky.social · May 21

I went through 10+ #Reddit threads where CISOs, #IT leads and analysts talked openly about what they wish vendors would do differently.

This is what came up again and again.

#cybersecuritymarketing #B2BSales #TrustSignals #CyberBuyerInsights #cybermarketing #infosec #cyber

drelity.bsky.social @drelity.bsky.social · May 13

It’s #MentalHealthAwarenessWeek.

Cyber is full of pressure and quiet burnout.
Behind every alert is a person who might be struggling.
You’re allowed to pause.
You’re allowed to not be okay.
Take care of you, not just your output.

#MentalHealth #cyber #cybersecurity

drelity.bsky.social @drelity.bsky.social · May 12

Your AI-generated copy might be falling into the uncanny valley.

It reads well, ticks all the boxes but something feels… off.

Read our latest blog post to learn why the solution isn’t better #AI 👉 www.drelity.com/blog/ai-uncanny-valley

#ContentStrategy #BrandVoice #MarketingInsights

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drelity.bsky.social @drelity.bsky.social · May 7

If your channel marketing is just a co-branded PDF, it’s not a strategy.
Resellers need clear messaging, not more logos.
We build campaigns that actually help partners sell.

#CyberMarketing #ChannelMarketing #DrelityApproach

drelity.bsky.social @drelity.bsky.social · Apr 30

If your idea of #AImarketing is “5 tools to post faster”, you’re already losing.

Use AI to:
- Map content to complex personas
- Analyse conversion data across campaigns
- Keep technical tone intact (not watered down)
Not for fluff. For focus.

#marketingAI #cybermarketing #cybersecurity #marketing

drelity.bsky.social @drelity.bsky.social · Apr 28

If you're in #cybersecurity with limited #marketing, you know that balancing technical depth with messaging that resonates is tough. But ignoring marketing? That's an even bigger risk.

Here's how to cut through the noise:
Focus on solving problems, not selling.
#CybersecurityMarketing #CyberSME

drelity.bsky.social @drelity.bsky.social · Apr 16

Most people won’t invest in prevention unless they’ve been burned.
Why?
Because risk feels abstract, and they’re not ready to spend until it’s too late.

So, how do you fix this?
Sell prevention as a strategic advantage, not a “we told you so” moment.
#cybersecurityMarketing #cyber #cybermarketing

drelity.bsky.social @drelity.bsky.social · Apr 9

EVERYTHING is 'broken' lately? But is it really though?

Maria wrote this article about how using super dramatic words all the time can actually make it hard to know what's really a problem.
TL;DR: hyperbole = less trust

www.linkedin.com/pulse/why-ev...

#cybermarketing #marketingtips #marketing

Why is everything broken?

Ever noticed how everything seems to be "broken" lately? Your marketing funnel? Broken. Your sales approach? Broken.

www.linkedin.com

drelity.bsky.social @drelity.bsky.social · Apr 1

If you’ve been looking for a guaranteed way to generate 500% more inbound leads… we’ve got you!

…Wait, did you fall for that?

No? Good. Because we believe in building trust without buzzwords, random claims or fear tactics.

#CybersecurityMarketing #AprilFools #QuantumCyber #marketing #infosec

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drelity.bsky.social @drelity.bsky.social · Mar 26

The efficiency of marketing is a 2-sided problem.

Our latest blog breaks this down, shares practical tips and shows how clear communication can shorten sales cycles.

👉 www.drelity.com/blog/the-sil...

#Cybersecuritymarketing #techtranslation #digitalmarketing #B2B #marketing #techmarketing

The Silent Struggle: When Cyber Founders Meet Marketing Teams — Drelity

Discover practical tips for bridging the communication gap between cybersecurity founders and marketing teams. Transform complex tech speak into clear, engaging messages that build trust and drive gro...

www.drelity.com

drelity.bsky.social @drelity.bsky.social · Mar 25

In #dataprivacy, sometimes your data is just another asset.
Recent #23andMe challenges reveal an uncomfortable reality.

Despite all talk about privacy, when a company goes bankrupt, your information can become a tradeable commodity.

#BusinessEthics #TechReality

drelity.bsky.social @drelity.bsky.social · Mar 21

Our latest #blog explores the links between #marketing and neuroscience.

TL;DR (because we're all busy): your customers' brains are hardwired to trust transparency and consistency. Aligning marketing & neuroscience = better results.

www.drelity.com/blog/how-the...

#Cybermarketing #Trustbuilding

drelity.bsky.social @drelity.bsky.social · Mar 19

#Cybersecurity #skillgap feels like a paradox.

Problem: Too many certs filter out capable candidates & newbies face a catch-22.

Fix:
Employers, focus on skills & build talent in-house.
Candidates, network directly & showcase real impact.

#CyberJobs

drelity.bsky.social @drelity.bsky.social · Mar 17

Tech-heavy cybersecurity solutions can be hard to market without oversimplifying or losing meaning.

Here’s how to cut through the buzzwords and talk directly to what matters most to your buyers.

#cybermarketing #cybersecuritymarketing #cyber #infosec

drelity.bsky.social @drelity.bsky.social · Mar 11

The funding gap between #cybersecurity needs and management priorities is not new.

#Security #vendors should:
- Reduce product complexity
- Focus on financial metrics executives care about
- Emphasise compatibility with existing infrastructure

www.scworld.com/news/skeptic...
#TechFounders #CISO

Skeptical bosses, scarce talent hampering cybersecurity teams

If the shortage of security funding is not an issue for organizations, manpower will be.

www.scworld.com

drelity.bsky.social @drelity.bsky.social · Mar 10

Current state: gaslighting #ChatGPT

#marketing #AI