Author | Lightnews

Curzon PR @curzonpr.bsky.social · 2d

Is attention the new currency in PR?

@farzanabaduel.bsky.social & Doug Downs chat with Mark Lowe of Third City about the battle for attention and why earned attention always wins.

📺 bit.ly/47gxn9p

🍏 apple.co/3L660r7

🎧 apple.co/3L660r7

@stories_starts

Curzon PR @curzonpr.bsky.social · 2d

We’re hiring. 🔈

Curzon PR is looking for an Account Director, a strategist who shapes narratives that move markets and minds.

If you know how to connect the dots and enjoy working across different cultures, we should talk.

Apply here - curzonpr.bamboohr.com/careers/76

Curzon PR @curzonpr.bsky.social · 3d

Last week on The Week Unspun, @farzanabaduel.bsky.social and @tbonegallagher.bsky.social, broke down the Week’s news stories wearing their PR hats.

Full episode - www.youtube.com/watch?v=phxi...

Join us again this Friday at 3pm GMT / 10pm EST.

#TheWeekUnspun

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Curzon PR @curzonpr.bsky.social · 3d

As the Festival of Lights illuminates homes and hearts around the world, we at Curzon PR extend our warmest wishes to everyone celebrating Diwali, and to all our partners and friends who join us in honouring the spirit of light, hope, and unity. 🌸

Curzon PR @curzonpr.bsky.social · 7d

🚨Tomorrow we’re live with Episode 7 of The Week Unspun! 🌍

⏰ 𝟯𝗽𝗺 𝗕𝗦𝗧 / 𝟭𝟬𝗮𝗺 𝗘𝗦𝗧.

🎙️ Join @farzanabaduel.bsky.social, @tbonegallagher.bsky.social, and Doug Downs, as they unpack the week’s biggest stories from a PR lens.🔬

🔗 Join us here -https://bit.ly/3W8WUME

#TheWeekUnspun

Curzon PR @curzonpr.bsky.social · 8d

Documentaries are no longer just journalism, they’re reputation strategy. 🧩

In our latest #PRInsider blog, @davidinspires.bsky.social unpacks how “authorised access” documentaries like Victoria Beckham merge authenticity with control.

▶️ bit.ly/4oldiWq

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Curzon PR @curzonpr.bsky.social · 9d

This week on Stories & Strategies Podcast, hosts @farzanabaduel.bsky.social & Doug Downs talk with @richardbagnall.bsky.social, global expert on PR measurement about how to move from vanity metrics to real results💡

Full episode 👇🏾
📺 youtu.be/rUgqhzdMHzY

🍏 apple.co/4nP7yo3

🎧 bit.ly/4oiRBpY

Reposted by Curzon PR

Foreign Policy Centre @fpcthinktank.bsky.social · 9d

We’re pleased to see our #SoftPower report featured in Influence Online by Farzana Baduel, highlighting the urgent need for a coordinated strategy to protect UK influence in today’s competitive global landscape.

📘 Our report: fpc.org.uk/wp-content/u...

Read @farzanabaduel.bsky.social's piece ⬇️

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Curzon PR @curzonpr.bsky.social · 10d

Last week on #TheWeekUnspun, @farzanabaduel.bsky.social, @tbonegallagher.bsky.social and Doug Downs, broke down the Week’s news stories wearing their PR hats.

Full episode - youtu.be/1DZiSO0OocY?...

Join us again this Friday at 3pm GMT / 10pm EST.

2 3

Curzon PR @curzonpr.bsky.social · 10d

Our CEO @farzanabaduel.bsky.social joined BBCRadio4’s The Media Show to unpack the PR strategy behind Victoria Beckham’s new Netflix series, and why “authorised access” documentaries are reshaping celebrity storytelling.

🎧 Listen: www.bbc.co.uk/programmes/w...

When Communication Gets Hijacked: New study exposes the dark art of turning an organisation’s own messaging against itself | Strategic Communications & Public Relations Blog | The PR Insider

Curzon PR @curzonpr.bsky.social · 15d

🚨When communication gets hijacked🚨

Your campaign, your hashtag, even your name can be hijacked and used against you.

Our latest #PRInsider blog by @davidinspires.bsky.social unpacks the communication hijacking triad and what comms teams must do to defend against it.

Read here ▶️ bit.ly/3VVyF4s

Communication hijacking turns your campaigns and brand assets against you. Learn the triad model, real cases, and how to detect, prevent, and respond.

UK soft power: A strategic asset the PR industry cannot take for granted

2

Curzon PR @curzonpr.bsky.social · 15d

On Stories & Strategies podcast this week, @farzanabaduel.bsky.social & Doug Downs chat with AI Coach @jonathanmast.bsky.social about how AI search is redefining visibility, and why every PR professional must understand prompt engineering.

🎧 Full episode:
📺 bit.ly/3VPeS6R
🍏 apple.co/3ISa11M

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Curzon PR @curzonpr.bsky.social · 16d

UK soft power remains one of our greatest assets, but it’s at risk of decline.

In this piece for @cipr.co.uk Influence, our CEO @farzanabaduel.bsky.social calls for a long-term, strategic approach to protect Britain’s influence on the world stage.

Read👇
bit.ly/4nJ8SsG

@fpcthinktank.bsky.social

The New Gatekeepers: How AI Chooses Its Sources and What It Means for PR | Strategic Communications & Public Relations Blog | The PR Insider

Curzon PR @curzonpr.bsky.social · 21d

🚨 Episode 5 of The Week Unspun is live tomorrow!

⏰ 𝟯𝗽𝗺 𝗕𝗦𝗧 / 𝟭𝟬𝗮𝗺 𝗘𝗦𝗧

Join @farzanabaduel.bsky.social, @tbonegallagher.bsky.social and Doug Downs as they unpack the week’s top stories from a PR lens.

🔗 join us tomorrow here👉🏾 bit.ly/4pMUYal

#TheWeekUnspun

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Curzon PR @curzonpr.bsky.social · 21d

SEO shaped the last 20 years of PR. Now AI models are the new gatekeepers.

Our latest #PRInsider blog, @davidinspires.bsky.social unpacks Generative Engine Optimisation (GEO) & how to make your brand’s voice discoverable, in an AI-first world.

Read here⬇️
bit.ly/42l8tDY

#AI #GEO

Today, large language models (LLMs) like ChatGPT, Gemini, and Claude sit between users and the web. They interpret questions and deliver direct answers, often...

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Curzon PR @curzonpr.bsky.social · 23d

This week on Stories & Strategies podcast, @farzanabaduel.bsky.social & Doug Downs speak with Susana Mendoza on how PR teams can reach Hispanic audiences beyond translation. 🇺🇸🇲🇽

Full episode ⬇️

📺 bit.ly/4gLptZY

🍏 apple.co/42U47Us

🎧 bit.ly/3Ktmcm2

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Curzon PR @curzonpr.bsky.social · 24d

Last week on #TheWeekUnspun, @tbonegallagher.bsky.social and Doug Downs, broke down the Week’s news stories wearing their PR hats.

Full episode - youtu.be/Y-WQOZXGM7s

Join us again this Friday at 3pm GMT / 10pm EST.

Reposted by Curzon PR

Farzana Baduel @farzanabaduel.bsky.social · 24d

The Mayfair Times featured my work as trustee of the HALO Trust.

HALO is the largest humanitarian landmine clearance org in the world.

In Sri Lanka 300,000 mines have been cleared and the aim is a mine free country by 2028.

To get there we need philanthropy more than ever.

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Curzon PR @curzonpr.bsky.social · 28d

Tomorrow: The Week Unspun returns.

🕒 3pm BST / 10am EST
🎙️ 30 mins of sharp takes on politics, business & media from a PR lens with @farzanabaduel.bsky.social, @tbonegallagher.bsky.social, Doug Downs, and special guest Michelle Garrett

Join us live 👉 bit.ly/4mDLZWa

Curzon PR @curzonpr.bsky.social · 29d

“Trust is the infrastructure of modern life.”

In our latest #PRInsider blog, @davidinspires.bsky.social breaks down how leaders + communicators can build trust that lasts, with insights from Jordan Berman’s Trust Trifecta.

Read here ⬇️

curzonpr.com/theprinsider...

#Trust #Reputation

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Curzon PR @curzonpr.bsky.social · Sep 23

On this week’s Stories and Strategies podcast, Amy Pate explains how polarization, algorithms & rhetoric push communities closer to violence & how communicators can help cool the fire.

Full episode 🎧👇

📺 youtu.be/Mi_TO2GZNJI

🍏 podcasts.apple.com/us/podcast/t...

@farzanabaduel.bsky.social