Cas Piancey
@cascoinfoundation.org
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Taking a break
“Under promise, under deliver”
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![But Schiffmann was far less eager for real-life engagement. We asked him to meet us at the West Fourth Street station, where 53 of the more than 11,000 ads Friend has purchased around the city are plastered. As New Yorkers passed by, several paused to puzzle at the ads or take pictures. Gothamist took note and asked Schiffmann if he’d like to join us as we spoke to passers-by about the posters and his product.
But he repeatedly declined and asked that we not identify him to the onlookers. Schiffmann even turned down the chance to watch us talk to them.
“I’m just tired of talking to New Yorkers,” Schiffmann said. “It’s just such a ordeal, I just don’t want to do it.”
Schiffmann said he’d been talking to New Yorkers about the ads for days, which was “great” and “very entertaining,” but also said he couldn’t recount specifics from any of those conversations.
“I like [Friend] so much that I don’t need to keep yapping about it, and I just don’t want to keep convincing everyone here,” Schiffmann said.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:vcykurfvhhpynm4cwhsnnu4d/bafkreig2rig62t4vjvemlefpbb3mhpxobe6bksln2vrahynox4yaj36sy4@jpeg)
Reposted by Cas Piancey
