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Century 21 Optimum Realty
@c21optimumrealty.bsky.social
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Century 21 Optimum Realty serves most of Nova Scotia. C21 Optimum Realty offers unmatched support for buyers and sellers, providing global brand recognition, advanced technology, and marketing that maximizes property exposure. www.optimumrealty.c21.ca
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· 1d
πŸ—οΈ BREAKING: Federal government invests $30M in Saint John waterfront housing development. The Fundy Quay SW Building will deliver 79 rental units by 2026 β€” first phase of a $300M project bringing 677 homes to the city's urban core. #SaintJohn #NB #HousingDevelopment tinyurl.com/5n7pbt7z
Federal Government Invests $30 Million in Saint John Waterfront Housing Development | Rob Lough | Realtor/Broker
The federal government has announced a $30 million investment in a new multi-family rental project on Saint John's waterfront, marking a significant milestone in the city's ambitious urban revitalizat...
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· 3d
πŸ“Š Nova Scotia rental market update:

Prices down for first time in years
New buildings increasing supply
Tenants gaining negotiating power
Better units at more affordable rates

Renting is evolving from necessity to choice in Halifax, Dartmouth & Truro.
Read the full analysis πŸ‘‡
tinyurl.com/bdep4nnw
Is Renting Becoming the New Normal in Halifax Dartmouth and Truro | Rob Lough | Realtor/Broker
The landscape of housing in Nova Scotia is undergoing a significant transformation. Recent market data signals a shift that's prompting residents across Halifax, Dartmouth, and Truro to reconsider the...
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· 5d
Canada is bringing back its 1940s-70s housing playbook πŸ“š
New Housing Design Catalogue: 50 standardized designs for multiplexes, rowhouses & laneway homes to tackle today's housing crisis. Pre-approved by 14 cities from Vancouver to Halifax. #HousingDesign #canadahousingplan
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Canada's Housing Design Catalogue 50 Standardized Plans to Fast-Track Construction | Rob Lough | Realtor/Broker
Canada's federal government has officially released its Housing Design Catalogue, a groundbreaking initiative featuring 50 ready-to-use, standardized housing designs aimed at addressing the nation's h...
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· 6d
Pre-approval gives you:
πŸ“Š A realistic budget
⚑ Faster closings
πŸ›‘οΈ Rate lock protection
πŸ’ͺ Credibility with sellers
Get pre-approved before you fall in love with a house.
#Halifax #Mortgage
tinyurl.com/3kprvtkt
Why Getting Pre-Approved Is the Smartest First Step When Buying a Home in Halifax
Get pre-approved before house hunting in Halifax. Learn how mortgage pre-approval gives buyers confidence, speed, and leverage in a competitive market.
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· 7d
Two organizations, one mission: ensuring all Nova Scotians have access to safe, affordable housing. Meet NSNPHA & AHANSβ€”the leaders uniting our province's housing sector and driving real change #NSHousing #CommunityHousing #NovaScotia
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NSNPHA and AHANS Leading the Way in Nova Scotia | Rob Lough | Realtor/Broker
Nova Scotia is facing a critical affordable housing shortage, with less than 4% of households living in non-market housing and demand far outpacing supply. At the forefront of addressing this crisis a...
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· 8d
Nova Scotia's non-profit housing sector is growingβ€”but still represents less than 4% of total households.
Organizations like NSNPHA and AHANS are changing that through development, advocacy, and 30+ year affordability commitments.
Learn how you can support: shorturl.at/HF7tU
The Essential Role of Non-Profit Organizations in Nova Scotia's Affordable Housing Strategy | Rob Lough | Realtor/Broker
Non-profit organizations have emerged as cornerstone players in Nova Scotia's approach to solving its housing crisis.
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· 12d
🏠 Nearly 200 NS families just gained long-term housing security
Rooted secured $7M to purchase:
πŸ“ 3 Dartmouth properties (Primrose St, Franklyn Court)
πŸ“ 3 Truro properties (Park St, Minerva Dr)
30-year affordability commitment = no displacement, stable rents
#HousingMatters
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Nova Scotia Non-Profit Secures $7 Million | Rob Lough | Realtor/Broker
Nova Scotia Non-Profit Secures $7 Million to Preserve Nearly 200 Affordable Homes in Dartmouth and Truro
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· 15d
⚑ Breaking: NS creates new department with power to override HRM planning decisions. If you're a developer, property pro, or planning a project in Halifax, this changes everything: #HRM #Halifax #NovaScotia

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Nova Scotia Creates New Provincial Planning Department to Fast-Track Halifax Housing Development | Rob Lough | Realtor/Broker
Nova Scotia is taking unprecedented action to address the housing crisis in Halifax Regional Municipality (HRM).
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· 17d
🏑 Thinking of buying in Halifax this fall? Current market advantages:
βœ“ 1,400+ listings to choose from
βœ“ More negotiating power
βœ“ Improving affordability trends
βœ“ Future supply increases coming
Your complete buyer's guide: tinyurl.com/49j6n4j6
Nova Scotia Real Estate Market Update | Rob Lough | Realtor/Broker
The Nova Scotia real estate market is showing signs of stabilization this fall, with new provincial initiatives aimed at addressing housing shortages and improving affordability across the Halifax Reg...
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· 23d
BREAKING: NS government cuts heating assistance to $400 (from $600) and excludes thousands by dropping income limits from $55K→$30K for singles.
As power rates soar 14%, vulnerable Nova Scotians are being left in the cold.
Read the full breakdown: shorturl.at/Mlykm
Nova Scotia Slashes Heating Assistance Rebate for Low-Income Households in 2025 | Rob Lough | Realtor/Broker
The Houston government has cut heating assistance for vulnerable Nova Scotians by one-third while tightening eligibility rules, sparking concerns about energy poverty amid rising costs.
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· 23d
🚨 Starbucks Canada Update: 57 stores closing nationwideβ€”Ontario loses 30+, BC loses 11, but Nova Scotia stays at 100%! βœ…
Full breakdown of closures, employee support, & what's next for the coffee giant: shorturl.at/BfsJ3
#StarbucksCanada #NS #BusinessNews
Starbucks Closes 57 Stores Across Canada in Major Restructuring Effort | Rob Lough | Realtor/Broker
Starbucks has announced the closure of 57 stores across Canada as part of a comprehensive $1 billion restructuring initiative aimed at addressing financial performance challenges and evolving market c...
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· 23d
Halifax economy 2025: βœ… 2.6% GDP growth (2nd among major cities) βœ… 13,900 new jobs (record gain) βœ… Inflation down to 1.7% βœ… 4,657 housing starts βœ… 5.6% unemployment The numbers tell a story of resilient growth. Full breakdown: shorturl.at/yj5ok #HalifaxEconomy #NovaScotia
Halifax Economy 2025 | Rob Lough | Realtor/Broker
Halifax's economy is showing resilience and adaptation as it navigates the post-pandemic landscape. With impressive job creation, cooling inflation, and a housing market beginning to find its footing
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· 27d
Mortgage pre-approval in #HRM #EastHants #Truro gives you:

Clear budget limits
Faster closing process
Serious buyer credibility
Rate protection

Smart buyers get approved first! #NovaScotiaHomes #MortgageAdvice

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Why Mortgage Pre-Approval is Essential Before House Shopping | Rob Lough | Realtor/Broker
Getting pre-approved for a mortgage before you start house hunting in the Halifax Regional Municipality (HRM), East Hants, or Truro isn't just a good ideaβ€”it's essential for a successful home-buying e...
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· 28d
⏰ TIMELINE ALERT: Nova Scotia's Traffic Safety Act 2026
βœ… Sept 2025: Bill introduced
πŸ“‹ Fall/Winter 2025: Public consultations
πŸš€ Early 2026: Implementation
This replaces traffic laws from the early 1900s with modern enforcement tech!
Email: [email protected] #TrafficSafety
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Nova Scotia's New Traffic Safety Act 2026 | Rob Lough | Realtor/Broker
Nova Scotia is preparing for its most significant overhaul of driving laws in nearly a century. The new Traffic Safety Act was introduced in the Nova Scotia Legislature on September 23, 2025
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· Sep 22
πŸ—οΈ HISTORIC: Canada breaks ground on 100,000+ rental units in the past yearβ€”nearly matching ALL single-family homes + condos combined!
Ottawa doubled rental starts, Halifax hit 10,000+ units under construction.
#CanadaHousing #RealEstate #RentalMarket
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Canada's Rental Construction Boom Historic Surge Reshapes Housing Market in 2025 | Rob Lough | Realtor/Broker
Canada is experiencing an unprecedented rental housing construction surge that's fundamentally transforming the nation's housing landscape.
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· Sep 17
πŸ’‘ Stop reading national housing headlines and start researching YOUR local market.
What matters more:
❌ "Canadian housing down 5%"
βœ… Job growth in your city
βœ… Local inventory levels
βœ… Regional migration patterns
Real estate success = local knowledge 🎯
#RealEstateTips
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Why Canada's Housing Market Isn't Really One Market | Rob Lough | Realtor/Broker
The phrase Canada's housing market appears in countless headlines, but this oversimplification masks a crucial reality: Canada doesn't have one housing marketβ€”it has dozens.
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· Sep 15
🏠 BREAKING: Dartmouth selected as 1 of only 6 sites across Canada for the new Build Canada Homes initiative!
βœ… 4,000 factory-built homes nationwide
βœ… 50% faster construction
βœ… 20% cost savings
βœ… Construction starts 2026
#Dartmouth #HousingCrisis #BuildCanadaHomes
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Dartmouth Selected as Major Site for Canada's Revolutionary Build Canada Homes Initiative | Rob Lough | Realtor/Broker
Nova Scotia community, Dartmouth, joins five other Canadian cities in $13 billion federal housing program set to deliver 4,000 factory-built homes starting in 2026
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· Sep 15
🏠 Halifax Housing Reality Check:
Housing starts down from record highs but rental construction surging πŸ“ˆ
10K+ rental units building = more supply coming
Vacancy rates finally rising = rent relief ahead?
Market cooling β‰  market crashing βœ…
#Halifax #RealEstate #CanadaHousing
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Halifax Housing Starts in 2025 A Detailed Market Analysis and National Comparison | Rob Lough | Realtor/Broker
Housing construction across Canada's major metropolitan areas has remained remarkably stable in 2025, but beneath this overall steadiness lies a complex story of regional variations. Halifax, after tw...
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· Sep 14
🚨 Bank of Canada almost certain to cut rates 0.25% on Sept 17th
πŸ“‰ Canada lost 66K jobs in August πŸ“Š Unemployment at 7.1% - highest since 2016 πŸ“ˆ 92% market odds for rate cut
🏠 For mortgages: βœ… Variable rates = instant savings
#BankOfCanada
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Bank of Canada September 17th Rate Decision What to Expect for Mortgage Rates | Rob Lough | Realtor/Broker
The Bank of Canada will almost certainly cut its overnight rate by 0.25% on September 17th, bringing it from 2.75% to 2.50%. This expected move, driven by deteriorating employment data and economic co...
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· Sep 10
βš–οΈ NS minimum wage hits $16.50 Oct 1st - great for workers, challenging for small biz. How will employers adapt to higher labor costs while supporting fair wages? The balancing act continues. #NovaScotiaBusiness #MinimumWage #SmallBusiness

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Nova Scotia Minimum Wage Rises Again What Workers and Employers Need to Know | Rob Lough | Realtor/Broker
Nova Scotia workers are getting another financial boost as the province prepares for its second minimum wage increase of 2025. Starting October 1, 2025, the minimum wage will jump from $15.70 to $16.5...
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· Sep 7
πŸ“‹ Self-employed mortgage checklist:
βœ… 2+ years NOAs
βœ… T1 Generals
βœ… Business registration docs
βœ… 6 months bank statements
βœ… Credit score 680+
βœ… Emergency fund
Missing any? Start gathering now! #MortgagePrep
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How to Get a Mortgage While Self-Employed in Canada: A Complete Guide for 2025 | Rob Lough | Realtor/Broker
Getting a mortgage as a self-employed Canadian doesn't have to be an uphill battle. While the process requires more documentation than traditional employment, thousands of entrepreneurs, freelancers, ...
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· Sep 4
🏠 Halifax-Dartmouth Real Estate Update - August 2025
πŸ“Š 477 sales (-2.7% but historically strong)
πŸ’° Average price: $603,650 (+5.8% YoY)
πŸ“ˆ 1,571 active listings (+19% more choice!)
βš–οΈ 3.3 months inventory - healthiest balance since 2020
#HalifaxRealEstate #NovaScotia #MarketUpdate
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Halifax-Dartmouth Real Estate Market Update August 2025 | Rob Lough | Realtor/Broker
The Halifax-Dartmouth residential market remains active with rising prices and increased inventory, but is experiencing a healthy transition toward more balanced conditions with longer selling times a...
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· Sep 2
πŸ’­ "Am I really ready to buy a house in Halifax?"
If you've asked yourself this question, you need this checklist. 10 brutally honest questions that go way beyond your mortgage pre-approval.
#FirstTimeBuyer #Halifax #RealEstate

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First-Time Home Buyer Checklist 10 Questions to Ask Before You Even Start House Hunting | Rob Lough | Realtor/Broker
Every first-time home buyer has been exactly where you are right now – caught between the dream of homeownership and the very real fear of making a costly mistake.
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· Sep 1
πŸ’° 2025 Reality Check: Taxpayer fined $21,000 for not reporting $159K property gain to CRA. The principal residence exemption only works when properly claimed. Don't skip the paperwork! #CanadianTaxes #PropertyLaw
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Why You Must Report Your Property Sale to CRA | Rob Lough | Broker
Are you selling your home in Canada? Even if you think your principal residence sale is tax-free, failing to report it to the Canada Revenue Agency (CRA) could cost you thousands in penalties and lost...
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Century 21 Optimum Realty @c21optimumrealty.bsky.social Β· Aug 20
πŸ—οΈ Killam's building the future! The Carrick (Waterloo) now fully leased, Eventide (Halifax) coming 2026, and $127.9M in strategic dispositions funding new growth.
Geographic diversification = portfolio strength! #Development #KillamREIT #Growth
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Killam Properties 2025 Canadian Highlights | Rob Lough | Broker
Killam Apartment REIT continues to strengthen its position as a leading multi-residential property owner across Canada, with particularly impressive growth in its home province of Nova Scotia.
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