Author | Lightnews

The Bulleit Group @bulleitgroup.bsky.social · 4h

One headline won’t build momentum.

Our latest Substack shows how to turn coverage into a visibility system: tinyurl.com/msn6knyu

PR is a System, Not a Transaction

Turning PR from a series of moments into a measurable system for sustained visibility and credibility.

tinyurl.com

The Bulleit Group @bulleitgroup.bsky.social · 2d

Most companies think LLMs crawl their websites. They don’t.

As Kyle Arteaga shared in Forbes, AI models learn from public, repeated, structured mentions — that’s how brands win at GEO.

Full article: tinyurl.com/4cm5xssw

The Bulleit Group @bulleitgroup.bsky.social · 7d

Katie and Morgan are representing Bulleit at Dreamforce this week, connecting with innovators and joining the energy at Jumpstart Agent’s Jumpstart Jam yesterday.

We're always inspired by the ideas pushing tech forward. #DF25 #Dreamforce2025

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The Bulleit Group @bulleitgroup.bsky.social · 8d

In a recent PR Daily feature on how to handle “non-stories," our CEO, Kyle Arteaga, shares how testing ideas on social media can sharpen strategy before pitching.

Read the whole piece: www.prdaily.com/what-to-do-w...

What to do when you’re asked to pitch a bad story - PR Daily

Practical strategies for pushing back.

www.prdaily.com

The Bulleit Group @bulleitgroup.bsky.social · 12d

Have you tuned in yet? 🎧

So What: The PR Strategy Podcast explores how storytelling, credibility, and strategy shape modern comms.

Ep. 1: Hannah Sills + Kyle Arteaga on how Bulleit began and where PR goes next.

🎙️ tinyurl.com/55w6hsxt

The Bulleit Group @bulleitgroup.bsky.social · 14d

Our latest #EmployeeSpotlight: Carly Bourne ✨

Known for her “get it done” energy, sharp wit, and big heart, Carly embodies the best aspects of Bulleit culture every day.

The Bulleit Group @bulleitgroup.bsky.social · 16d

AI dominates headlines, but adoption is lagging (tinyurl.com/4x99yjv2).

At Bulleit, our nimble team turns that gap into an advantage by experimenting, adapting, and integrating AI where it makes us sharper, not noisier.

Creativity, strategy, and relationships remain the leading factors.

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The Bulleit Group @bulleitgroup.bsky.social · 20d

This week, two members of our team were on the ground at the Resilience Conference in London. 🇬🇧

From AI to quantum to infosec, we stay close to the boldest ideas so our clients are ready for what comes next.

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The Bulleit Group @bulleitgroup.bsky.social · 22d

🎧 New from Bulleit: So What: The PR Strategy Podcast 🎙️

On World Podcast Day, we’re pulling back the curtain on modern comms. From strategies to struggles to standout moments, we’ll explore how powerful stories get made and why they matter.

Coming soon.

The Bulleit Group @bulleitgroup.bsky.social · 27d

Unconventional brand collabs in tech aren’t just about surprise. The best ones spark crossovers that feel authentic and useful.

In Forbes Agency Council, Bulleit CEO Kyle Arteaga shares how partnerships that “belong” in people’s worlds drive real impact.

Read here: tinyurl.com/4b424n2s

How To Make ‘Unconventional’ Brand Collabs Work: 15 Expert Tips

Surprising brand collaborations can break the mold and spark conversation—done right, unconventional partnerships expand reach, deepen connections and boost brand equity.

tinyurl.com

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The Bulleit Group @bulleitgroup.bsky.social · 29d

Microsoft is investing nearly $20B to build the foundation for its AI future. Founders should think the same way about communications.

Tech needs a strong base, and so does messaging. With the right structure, stories grow, adapt, and endure to create lasting influence.

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The Bulleit Group @bulleitgroup.bsky.social · Sep 3

🏆 Sometimes, the PR Awards list is missing a few categories we think really matter.
We made our own.
What would you add?

The Bulleit Group @bulleitgroup.bsky.social · Aug 25

One of the best parts of remote life at Bulleit? Slack 🙌

We’ve built an incredible stash of emojis and reactions that keep us laughing, cheering each other on, and staying connected across time zones.

See our team’s favorites below👇

The Bulleit Group @bulleitgroup.bsky.social · Aug 20

“Not buzz. Context.” That’s what our CEO Kyle Arteaga told Forbes. One podcast, one article, one expert quote each quarter — stack the bricks before the storm comes.

Full article here: tinyurl.com/239dpskf

How To Build Positive PR Before You Need It: 20 Expert Insights

The time to build the positive sentiment and goodwill needed to withstand the strong headwinds of a crisis is long before trouble appears—and leadership plays a big role.

tinyurl.com

The Bulleit Group @bulleitgroup.bsky.social · Aug 18

☀️ Account Executive, media angle spotter, and bringer of LA sunshine.

Kailie blends creativity with strategy, grounding every story in research and client goals. Her positivity and sharp instincts make her the teammate you want in any situation.

We’re lucky to have her 💛

The Bulleit Group @bulleitgroup.bsky.social · Aug 1

🔥 Bulleit CEO, Kyle Arteaga, is once again featured in @forbes.com Agency Council. This time, he speaks on training the next generation of talent.

His advice? Prioritize curiosity + real-world client work from day one: tinyurl.com/2sdyx8bt

How To Balance Expectations And Training For New Hires: 19 Expert Tips

While new hires are expected to bring foundational skills and a genuine drive to grow, building value into their role takes thoughtful onboarding, mentorship and trust.

tinyurl.com

The Bulleit Group @bulleitgroup.bsky.social · Jul 30

Geoeconomics is shaping how tech companies operate.

Tariffs, chip bans, and policy shifts are affecting product, strategy, and comms.

This is not about hype. It is about being ready.

Good messaging starts before the pressure hits.

The Bulleit Group @bulleitgroup.bsky.social · Jul 29

Superman is back on screen, and it’s a good reminder: the “good guy” story never stopped working.

In tech and VC, authenticity still cuts through. Founders who lead with values and clarity earn trust. You don’t need to be flashy — just real.

The Bulleit Group @bulleitgroup.bsky.social · Jul 24

Bulleit CEO Kyle Arteaga shares his top tip for founders marketing in uncertain times

Hint: Trust is everything.

See what Kyle and other industry leaders have to say in Forbes’ recent piece: tinyurl.com/2skpjbxd

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The Bulleit Group @bulleitgroup.bsky.social · Jul 22

The summer slowdown? Total myth.

Less noise means more space to lead.

Smart brands use July to make moves, not wait for September.
We're helping clients own the moment. You should, too.

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The Bulleit Group @bulleitgroup.bsky.social · Jul 18

Bulleit CEO Kyle Arteaga is featured in @forbes.com Agency Council’s panel on marketing strategy in uncertain times.

He highlights how modular narratives are key to brand resilience.

Read the full piece 👉 tinyurl.com/yc6w8svj

The Bulleit Group @bulleitgroup.bsky.social · Jul 16

At Bulleit, summer isn't a slow season. It's a scenic one. ☀️

We've been working (and recharging) from the Outer Banks, Mt. Rainier, the Columbia River, on the back of a motorcycle, and much more.

📸 Here’s where the BG team has been this summer.

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The Bulleit Group @bulleitgroup.bsky.social · Jul 10

Google’s new Gemini CLI is changing how developers work. It's not just code anymore, it's a conversation.

AI is making old-school command lines smarter and easier to use.

As tools get more human, our communication needs to keep up.

Clear, relevant, real. That’s the shift.

The Bulleit Group @bulleitgroup.bsky.social · Jul 8

Meet Mary-Elizabeth, the first feature in our new monthly spotlight series.

She’s a Content Specialist who brings a love of storytelling, sharp creative instincts, and the kind of energy that makes teams stronger.

We’re proud to have her at Bulleit! ❤️

The Bulleit Group @bulleitgroup.bsky.social · Jun 30

🎙️ Leadership isn’t about getting a seat—it’s building the table and making space for others. For underrepresented leaders, visibility is power. Kyle Arteaga joins Isaiah Hernandez on At the Table to break it down.