Author | Lightnews

Brian Searl @briansearl.bsky.social · 11h

How long does your team spend building risk reports for the zip line or kayak rentals? Manual: ~30 hrs. AI+you: 6 hrs of work, 2–3 days total. Annual savings on 4 amenities/quarterly updates: $11.5K. More time, less headache. What would you upgrade with the extra hours? Tell me below 👇

Brian Searl @briansearl.bsky.social · 18h

Still walking your park to read water meters?👣
AI grabs digital reads in real time, checks against history, and texts/email you in <30 s when usage spikes.
Human-only: 26 h/mo
With AI: 5 h/mo
Save 21 h & ~$6.3 K/yr—plus drier campsites.
What would you do with the extra time? #campground

Brian Searl @briansearl.bsky.social · 1d

Google’s new Query Groups in Search Console Insights = AI bundles your search terms into themes like pet-friendly RV camping, family glamping near parks, winter hookups. See gaps, intent, seasonality, branded vs travel queries—fast. Which cluster will you chase first? #campgroundmarketing

Brian Searl @briansearl.bsky.social · 1d

Search Console just went AI: queries now bundled by INTENT, not single keywords.
Forget 20 “RV park near me” variants—think clusters like pet-friendly stays or winter RVing, with trend arrows.
Spot rises, refresh fades, boost bookings fast.
How will you use it? #RVparks #SEO

Brian Searl @briansearl.bsky.social · 2d

Patch of grass + poop bags ≠ pet-friendly. Consider a Pup Paw-Wash: foot-pump sprayer, towel hooks, eco soap by the dog walk so mud stays outside rigs & cabins—shows pets matter. But upkeep + refills + slip risk… smart spend or meh? Park owners, weigh in 👇 #OutdoorHospitality

Brian Searl @briansearl.bsky.social · 3d

Popcorn & Ponder Packets: compostable cone of kernels + a convo prompt to roast over the fire. Pros: multisensory ritual, brandable for parks, Insta-gold. Cons: copyable, campfire friction, liability, premium price. Seasonal hit or scalable biz? Which side & what prompt would you toss in?

Brian Searl @briansearl.bsky.social · 3d

60s is all it takes: paste your campground URL into Google’s new AI, Pomelli (beta, free) and get a week of on-brand posts—captions + images for IG, FB, X, LinkedIn. Great for lean teams & event promos. Caveats: English-only, you still schedule. What would you test first? #AI #Campgrounds

Brian Searl @briansearl.bsky.social · 3d

A mossy payphone on your trail, softly ringing. Pick up: hear immersive local legends. Whisper Phone Booth could make your campground a cult stop—nostalgia, shareability, merch spinoffs. But it’s easy to copy + hard to maintain. Worth it or gimmick? #outdoorbiz #campground #glamping

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Brian Searl @briansearl.bsky.social · 6d

Juggling tapes & paper logs?
1975: cassette+map ~20 min/report.
2000: digital mic+GPS ~10–15 min.
2025: phone/watch auto time+geo, AI upload ~30 sec.
2050: sensor mesh & drones fix issues instantly.
Where’s your park today—and what future feature tops your list? #CampgroundOps

Brian Searl @briansearl.bsky.social · 6d

Sunrise coffee kayak run: 6 boats, first light, $ double your usual rate. Live post -- "2 seats left Friday!" -- and it sells out. Overflow joins a simple wait-list you later turn into look-alike ad fuel. 1 guide, steady boats, epic margins. Smart or silly? Paddle into the comments.

Brian Searl @briansearl.bsky.social · 7d

Google just rolled out Query Groups in Search Console Insights. It auto-clusters similar searches and tags them Top, 🔺Up or 🔻Down. RV park, campground & glamp ops can spot demand jumps like “winter RV camping deals” and update pages + ads fast. What’s trending for you? #SEO #CampBiz

Brian Searl @briansearl.bsky.social · 7d

Septic pump scheduling:
1975 ☎️ Yellow Pages + paper calendar
2000 💻 Dial-up, Outlook, fax
2025 📱 Tap camp-app; sensors auto-request
2050 🤖 Bots ping your neural HUD

Half-day hassle → tap-and-done.

Park/RV pros: where do you land? Share your best hacks or horror tales! #RVparkOps

Brian Searl @briansearl.bsky.social · 7d

Stop burning 20 hrs on each trail brochure. Feed AI your GPS tracks & photos; it auto calculates distance, elevation, POIs, lays out a tri-fold, adds a QR to the live map, then sends a print-ready PDF in 2 min. Your role: 4 hrs of tweaks. Save 32 hrs/mo—what would you do with them?

Brian Searl @briansearl.bsky.social · 8d

$50M Series C: Starship robots go big. Now $280M raised, 2.7k bots, 9M drops—5x anyone. Campgrounds: 25lb, 4mph, all-weather. One pad + your app = 24/7 staff-free snack & wood runs. Early sites see 15-25% bigger orders. 2025: robots at your resort?

Brian Searl @briansearl.bsky.social · 8d

1975: paper map + pickup = 100 bag lifts pre-dawn. 2000: GPS golf cart learns the loop, but you still hoof it. 2025: lidar cart runs solo, grabs + compacts while you watch on phone. 2050: fusion rover & drones sort on the move—300 sites in <8m. Which stage are you in—your 2029 goal? 🏕️

Brian Searl @briansearl.bsky.social · 9d

Getting “meh” ChatGPT answers? Upgrade prompts.
Basic: Map an RV park?
Advanced: You’re my RV-park GIS guru. I have ⬜ acres, ⬜ sites, ⬜ terrain + goals: guest map, utility layers, PMS link, low cost. Need tools, hardware, budgets, timeline, 1-page checklist. Pro prompt, pro results.

Brian Searl @briansearl.bsky.social · 9d

Hazard-tree checks have evolved:
1975: binoculars & Polaroids, 20 staff-hrs.
2000: RC heli & shaky Hi-8, still data entry.
2025: one drone + AI, report before coffee.
2050: pocket drones & robo-saws prune in real time.
Campground/RV owners: which era are you—and what’s your next upgrade?

Brian Searl @briansearl.bsky.social · 9d

Turn gas pumps into funnels. Geo-fence the only station within 15 mi, stream pump-top vids for empty glamping tents. 3-5 min eyeballs: “Book tonight, save 20%” + QR→1-tap. 200 cars/day ≈2 scans; land 1, tent filled. Traffic & season matter, but same-day wins. Brilliant or bonkers?

Brian Searl @briansearl.bsky.social · 13d

Remember when camping was simple? Pitch: lend pocket-size Story Lanterns casting classic silhouettes on tent walls. Kids: instant theatre; parents: setup-free magic. But copycats, copyright, breakage, dead batteries loom. I say no—thin moat. Guests: shadow tales or starry hush?

Brian Searl @briansearl.bsky.social · 13d

Stop asking GPT How do we stop theft? 👎
Instead: You are a campground security strategist—build a 10-part plan: 7-day fixes, 2-yr ROI, staffing, tech, KPIs, case studies. 👌

Grab the template, plug in your details, profit. Got a smarter prompt? Drop it below!

Brian Searl @briansearl.bsky.social · 13d

Google AI Search just dropped in 180+ countries. Goodbye blue links; travelers now meet full-screen Gemini chat. CTRs down 30-40%.
For parks:
• Kill cookie-cutter blogs
• Amp up About, Reviews, GBP
• Publish real tips, clear subheads, fresh pics, FAQ schema
AI results make you proud or 😬?

Brian Searl @briansearl.bsky.social · 14d

ChatGPT replies feel meh? Make them expert.
1️⃣ Assign a role (outdoor-hospitality revenue strategist)
2️⃣ Add property facts
3️⃣ Spell out deliverables (pricing, promo, ops, 90-day plan, profit table)
Upgrade Any ice tips? into a consultant brief and grow bagged-ice sales. #CampgroundOps

Brian Searl @briansearl.bsky.social · 14d

Ever wish check-in day ran itself? AI builds & sends custom welcome texts (gate codes, Wi-Fi, local tips) in 2 min. Manual = 2.5 hrs. 10 arrivals/mo at $25/hr → $600+/mo back, $7.5K/yr. How would you spend the extra 25 hrs? #CampgroundOps

Brian Searl @briansearl.bsky.social · 14d

Want smarter ChatGPT answers? Try this:

Act as an outdoor-hospitality strategist for [property_type] in [location]. Deliver a data-driven glamping vs camping table + 5 profit tips for camping, hybrid, or all-glamp.

Recipe: role + audience + checklist + numbers + format. Save & share👇

Brian Searl @briansearl.bsky.social · 15d

Oso Electric bought Electric Sheep Robotics, makers of Dexter—the kit that turns any zero-turn into an autonomous, all-electric mower. Operators report 30-40% labor savings and silent overnight runs. Game-changer for camps chasing staffing & sustainability. Biggest perk for you? #campgrounds