Author | Lightnews

Bren Kinfa

@brenkinfa.com

88 followers 85 following 260 posts

Founder of SaaSAITools.com & SaaSBoilerplates.com | #1 Product of the Day 🥇 | Helping 15,000+ Founders Discover the Best AI & SaaS Tools for Free | Curated Tools & Resources for Creators & Founders 🚀

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Bren Kinfa @brenkinfa.com · Aug 19

Anybody realize that AI has made them more aware of how much they're overthinking everything?

Bren Kinfa @brenkinfa.com · Aug 18

SaaS founders, don’t be afraid to say, “We don’t do that.”

Trying to be everything for everyone is the fastest way to fail.

Bren Kinfa @brenkinfa.com · Aug 15

The loudest voices in this game glorify the hustle.

But IMO the happiest ones are quietly building while still making time for their families and themselves.

Bren Kinfa @brenkinfa.com · Aug 14

Scrolling is like junk food for the brain.

I know it’s not good, but damn it tastes good.

Bren Kinfa @brenkinfa.com · Aug 12

Marketing your project isn’t “extra work.”

It’s literally part of the job.

I hate that it took me so long to accept this.

Bren Kinfa @brenkinfa.com · Aug 11

Side projects feel like running a marathon in secret.

Nobody cares, but you’re still out there putting in miles.

Bren Kinfa @brenkinfa.com · Aug 8

Sometimes I market my project just to remind myself it exists.

Is that bad? 😂

Bren Kinfa @brenkinfa.com · Aug 7

Building feels like progress.

Marketing feels like rejection.

The key is to treat both like experiments.

Keep going.

Bren Kinfa @brenkinfa.com · Aug 5

Running SaaS AI Tools for 2 years taught me this:

Most "unique" tool ideas aren't unique.

They're a remix. Execution is everything.

Bren Kinfa @brenkinfa.com · Aug 4

Every time I hit publish, I imagine the world stopping to critique my work.

Reality?

99% people are scrolling past it 😂

Bren Kinfa @brenkinfa.com · Aug 3

If you could only use one marketing channel forever, which one are you betting on?

Bren Kinfa @brenkinfa.com · Aug 1

My job isn’t being replaced by AI (at least not yet).

My 2AM overthinking sessions?

Those are.

Bren Kinfa @brenkinfa.com · Jul 31

AI won't take your job, but someone who knows how to use it might.

Bren Kinfa @brenkinfa.com · Jul 30

If you had to start over with a completely new business niche, what would you choose?

Bren Kinfa @brenkinfa.com · Jul 29

Every AI tool founder thinks they’re reinventing the wheel.

Buddy, it’s the same wheel, just painted blue this time.

Bren Kinfa @brenkinfa.com · Jul 28

The hardest part of working on a side project isn’t the work...

...it’s convincing your brain that done is better than perfect.

Bren Kinfa @brenkinfa.com · Jul 27

What’s one underrated business book that more people need to know about?

Bren Kinfa @brenkinfa.com · Jul 25

Watching thousands of SaaS launches is wild.

The hype dies fast.

Longevity = users who can’t live without you.

Bren Kinfa @brenkinfa.com · Jul 24

Building a SaaS tool in 2025?

Assume your idea exists.

The real test is:

Does anyone actually care enough to pay for it?

Bren Kinfa @brenkinfa.com · Jul 23

What’s your favorite way to unwind after a workday? Something simple or totally indulgent?

Bren Kinfa @brenkinfa.com · Jul 22

If your project is 80% done, it’s time to spend 80% of your energy marketing it.

This was hard for me to learn.

Bren Kinfa @brenkinfa.com · Jul 21

Glamorizing 16-hour work days is wild.

You can’t pour from an empty cup, but somehow we’re out here acting like the cup doesn’t even matter.

Bren Kinfa @brenkinfa.com · Jul 20

What’s the biggest software you pay for in your business, and what makes it worth the price?

Bren Kinfa @brenkinfa.com · Jul 18

When you’re in builder mode, you tell yourself “marketing can wait.”

When you’re in marketing mode, you tell yourself “I need to build more first.”

It never ends.

Bren Kinfa @brenkinfa.com · Jul 17

Why is it that the hardest part of working for yourself is not working on yourself?