Author | Lightnews

Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · 1d

It's all about communication with clients and our team! As we help marketing agencies, law firms, and other types of businesses scale their content, we're always ready to change course if needed.

#fractionalseo #seoservices #contentwriting #onlinemarketing #onlinemarketingstrategies #lawfirmseo

Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · 8d

Why did we focus on written content so much over the last 5 years? Because it's what Victoria Lozano and Allen Watson were good at, so they felt confident in their ability to create a fantastic team.

#fractionalseo #seoservices #contentwriting #onlinemarketing #lawfirmmarketing

Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · 10d

Often, law firms or legal marketing agencies hire a "writer" and then expect them to have a full suite of marketing skills. That's not how this works, folks. You should establish who is good at what and not assume that someone good at one thing is your golden ticket to scope creep.

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Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · 10d

These kinds of reviews warm our hearts. We strive to provide not just good content to our clients, but also great service. When clients have a question or some feedback, we're on it.

#fractionalseo #seoservices #contentwriting #onlinemarketing #onlinemarketingstrategies

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Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · 17d

AI can definitely seem confident when it spits out responses. In many cases, it does give fairly accurate information. But is it okay to leave the human out and just go with it?

Definitely not. Unless you're a subject matter expert, AI can fool you. It's hard to spot when a response is wrong.

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Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · 20d

Co-founder Victoria Lozano explains the importance of videos for attorneys. It doesn't have to be this big production. ANY attorney can get started with making good videos, usually with the equipment they already have.

#lawyervideos #attorneyvideos #videomarketing

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Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · 21d

We try to make the startup process as easy as possible at Blue Seven. Our goal is to make your life easier. We work with law firms directly, marketing agencies that need some added firepower, and CMOs who want some backup.

Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · 29d

Whether you're a law firm looking to grow or a marketing agency that has overflow, we can step in and work with you.

We help scale legal content without compromising integrity.

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Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Sep 29

You can differentiate yourself through your content. BUT

It's not as easy as it sounds, especially if you're scaling up your efforts. However, search has changed (is changing every darn day), & one thing we're learning is that your overall brand means more. Establish your identity. Establish trust.

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Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Sep 25

Your marketing strategy isn’t a set of silos. It’s an ecosystem. If your team and vendors aren’t aligned, you’re paying for disconnection.

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Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Sep 17

The company has grown, but its values haven't. More than ever, human-created content should be the focus. Use AI where AI makes sense. Use humans to write smarter content.

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Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Sep 15

Are you showing up both consistently AND authentically? Co-founders Allen Watson and Victoria Lozano discuss the importance of both as you expand your SEO ecosystem and work towards growth.

Scale your law firm's marketing and SEO in a way where you can remain consistent AND authentic.

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Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Sep 15

Have you ignored your law firm's Instagram account? Maybe you've just thrown some generic stuff up?

Over the Summer, your Instagram suddenly became a LOT more visible. While this may not be your main client touchpoint, it's part of your overall ecosystem that can gain more traction than before.

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Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Sep 10

Before you start throwing new content at your overall ecosystem, LOOK AT WHAT YOU ALREADY HAVE!

Some stuff may need to be deleted. Gone. Bye.

Other stuff may need some work, so reassess. Revise. Rewrite.

Content isn't a "one and done" and "always add more" game.

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Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Sep 8

There was already too much law firm content that looked identical before ChatGPT came onto the scene. Now, it's just made it faster for everyone to look the same.

It's more important now than at any time in internet history to STAND OUT for something.

Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Sep 5

Blue Seven Content co-founders Allen Watson and Victoria Lozano, Esq., discuss the use of artificial intelligence to handle your SEO content.

#fractionalseo #seoservices #contentwriting #onlinemarketing #onlinemarketingstrategies #lawfirmmarketing #lawfirmseo #legalseo #legalmarketing

Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Sep 5

When you get content written for your law firm's website, newsletter, or social media, are you thinking of ways to use that same content for your videos?

You don't always need "brand new" ideas for your videos. Chances are, you have a TON of content at the ready.

Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Sep 3

AI has been trained on all of the work legal content writers have produced in the past. It's going to recycle that for you when you prompt it. If you want to use AI to craft your law firm's website SEO content, you'll need to be HEAVILY involved to check data and ethical issues.

#fractionalseo

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Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Sep 3

Law firms and marketing agencies, we know how hard it is to scale, even just a little bit.

We help with that, and we follow your lead.

Your content. Your style. Our writers.

But don't take our word for it. Just try a few pages.

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Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Aug 28

It's more about respect than anything else.

You respect English-speaking clients enough to have wonderfully written pages in English.

If you want more Spanish-speaking clients, then you should respect them in the same way.

So show up better than your competitors.

Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Aug 25

Properly seasoned with experience and paprika!

#seasonedlikegoodchicken

Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Aug 20

If you're using a marketing agency for your law firm SEO content, do you know who is actually writing that content?

Is it an actual legal content writer?

Is it AI?

If it's AI, who is verifying and editing the content before it gets published?

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Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Aug 18

If your law firm or business helps Spanish-speaking clients, how do you let them know?

Through your messaging, which includes your website, socials, newsletters, and ads.

It's not just a one-off post. It's a strategy.

#spanishcontent #spanishlawfirm #spanishseo

Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Aug 14

Get the best bang for your buck by crafting content that can be used across your business ecosystem.

Longer, in-depth posts don't have to (and shouldn't) just get plopped onto your website. They can become social media posts and video scripts, too. They can get chunked down for your newsletters.

Blue Seven Content ✍🏼 @bluesevencontent.bsky.social · Aug 11

It's really hard to do "content" at scale while maintaining quality, and that's true whether you're using other human writers or trying out AI.

If you're struggling to find the right solution, reach out. We're pretty good at this and we're communicative.