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Stop Grading Your Own Homework: BCG Partner's Framework for Marketing ROI

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BlueAlpha @bluealphalabs.bsky.social · 2d

Stop grading your own homework.

In this short, Neal Rich (Partner & Director, Marketing at BCG) shows why measurement breaks and how CMO + CFO alignment makes the numbers credible.

#AI #MarketingMeasurement #CMO #CFO #BlueAlpha

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BlueAlpha @bluealphalabs.bsky.social · 3d

Is your marketing measurement stuck in a slide deck?
How do you get your CFO to believe in it?

We sat down with Neal Rich, Partner and Director of Marketing at BCG, to discuss the three biggest challenges in marketing measurement.

youtu.be/-SwkebMhDaU

Reposted by BlueAlpha

Matthias @steptb.bsky.social · 29d

Three major trends in today's marketing: Zero-click search + Video ads + Privacy regulations. And you're telling me you're still using click-based attribution models?

Reposted by BlueAlpha

Matthias @steptb.bsky.social · 29d

Many marketers add new channels for "precision targeting". Truth: audiences are more homogeneous than sellers claim. To move the needle: prioritize incremental reach, not platform ROAS. Use holdouts/control groups, then MMM to reveal cross-channel lift & dodge click-bias pitfalls.

The Secret to Beehiiv's Marketing Success Revealed

BlueAlpha @bluealphalabs.bsky.social · Sep 28

Full interview with EJ: www.youtube.com/watch?v=3L3F...

www.youtube.com

BlueAlpha @bluealphalabs.bsky.social · Sep 28

"The ultimate performance Experiment is the holdout test."

Discover how BlueAlpha automates geo holdouts (matched DMAs, budget & timeline, stat-validated lift) so you can scale with confidence.

#Incrementality #IncrementalityTesting #Growth #MarketingSuccess

13 Tactics to Grow a Business in a Declining or Stagnating Market

Reposted by BlueAlpha

Matthias @steptb.bsky.social · Sep 15

I've often seen companies panic when growth stalls.

Slashing ad spend across the board, freezing hiring, laying off staff, discounting everything to chase volume.

Big mistake.

When the pie shrinks, small moves create big advantages.

www.steptb.com/how-to-grow-...

A list of tactics a company can employ when operating in a declining or stagnating market.

www.steptb.com

Why CTV and Podcasts Are Your Next $40B Goldmine

Reposted by BlueAlpha

Matthias @steptb.bsky.social · Sep 5

U.S. CTV ad revenue tops $30B in 2025. Podcasts hit $4.46B this year. Discover how to scale with control, from Roku to Spotify.

www.steptb.com/why-ctv-and-...

#CTV #MarketingStrategy

U.S. CTV and OTT ad revenue will exceed $30B in 2025. Podcast ad spend is set to hit $4.46B this year.

www.steptb.com

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BlueAlpha @bluealphalabs.bsky.social · Aug 21

Check out our full chat with EJ: youtu.be/scdI0xI5yEw

Brand vs Performance - How to Hit 3x LTV:CAC Budget Allocation

BlueAlpha @bluealphalabs.bsky.social · Aug 21

Most marketers obsess over signup volume.
Smart ones optimize for revenue quality.
We asked former beehiiv's Head of Growth to break down the budget allocation framework that actually moves the needle 👇

(Spoiler: it's not about the channel driving the most signups)

BlueAlpha @bluealphalabs.bsky.social · Aug 14

Stop optimizing for vanity metrics.
If you're getting 8X ROAS, you're leaving money on the table. Those returns exist because you're playing it safe with tiny budgets.
Scale up and watch your precious ROAS crumble - but your actual revenue grow.

Brand vs Performance Marketing: How to Hit 3x LTV:CAC Budget Allocation

BlueAlpha @bluealphalabs.bsky.social · Aug 12

Check out our full chat with EJ: youtu.be/scdI0xI5yEw

BlueAlpha @bluealphalabs.bsky.social · Aug 12

Marketing's biggest blind spot? The revenue hiding behind 'brand awareness', often dismissed as 'unmeasurable'.

With BlueAlpha, you can skip the months-long guessing game. Our MMM shows skeptical marketers and finance leaders their brand campaigns' impact in real revenue numbers.

Brand vs Performance Marketing: How to Hit 3x LTV:CAC Budget Allocation

BlueAlpha @bluealphalabs.bsky.social · Aug 11

Check out our full chat with EJ: youtu.be/scdI0xI5yEw

BlueAlpha @bluealphalabs.bsky.social · Aug 11

One of the biggest lessons for performance marketers: don't underestimate the power of brand and the holistic impact it has. Nobody wakes up dreaming about your website URL.
BlueAlpha's MMM reveals how much revenue your brand campaigns actually generate (spoiler: it's huge).

BlueAlpha @bluealphalabs.bsky.social · Aug 8

The brand vs performance debate is dead, and we killed it. With BlueAlpha, you can finally prove marketing tactics like OOH campaigns drive both awareness AND conversions. The modeling isn't new - making it accessible to fast-moving teams is.

A Pragmatic Framework for the CMO Dashboard

BlueAlpha @bluealphalabs.bsky.social · Aug 7

When CFOs question brand spend, use Marketing Mix Modeling + incrementality tests to turn "trust me" into "here's the proof".
Stop losing attribution to direct/organic.

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Reposted by BlueAlpha

Matthias @steptb.bsky.social · Jul 11

9 metrics are all your CMO dashboard needs.

www.steptb.com/a-pragmatic-...

#dashboards #cmos #growth #marketing #kpis #metrics

FacebookXLinkedInRedditEmailWhatsAppvKontakte Related posts: Headlines Hype Disruption, Companies Face Friction Which Is the Best Major for Students Who Don’t Know What Career They Want? Value-Driven ...

www.steptb.com

Why CFOs Need to Partner with CMOs to Reduce Waste in Marketing Spend | BlueAlpha

BlueAlpha @bluealphalabs.bsky.social · Jul 3

40% of marketing budgets are flying blind.

Ad platforms overstate impact, credit wrong touchpoints, miss true influence.

The fix? CFOs need to align with CMOs on incrementality testing & MMM.

Better measurement = better ROI 📈

Ready to bridge the gap?

bluealpha.ai/bluealpha-fo...

Up to 40% of marketing budgets may be misallocated due to unreliable attribution data. CFOs need to partner with CMOs to reduce waste in marketing spend.

How to Measure Brand Campaign Success | BlueAlpha

BlueAlpha @bluealphalabs.bsky.social · Jun 17

Marketers intuitively know brand marketing is the key to growth, but they lack the measurement tools to build a convincing business case for their CFOs.

The reality? #BrandMarketing is actually measurable. Most just don't know how to do it right.

bluealpha.ai/how-to-measu...

How to Measure Brand Campaign Success A Comprehensive Guide for Growth-Minded Marketers Establishing a strong brand is critical to staying relevant and fueling long-term growth. Yet many marketing lea...

BlueAlpha @bluealphalabs.bsky.social · Jun 16

By definition, the further away you go from the conversion phase, the higher the potential for incremental effect. 'Potential' is the key word here, though.

The CMO's Guide to Channel Marketing Optimization | BlueAlpha

BlueAlpha @bluealphalabs.bsky.social · Jun 5

Marketing exploded with new channels, but brands still optimize in silos, chasing platform ROAS. The real question: what's the next incremental dollar worth? Our clients see 18% profit lift shifting just 15% of budget. Discover how.

bluealpha.ai/the-cmos-gui...

#MarketingStrategy #GrowthMarketing

Channel marketing optimization is the disciplined practice of managing every paid, owned, and earned touchpoint as a single, dynamic portfolio.

Mastering OOH Measurement: How Modern Marketers Track Offline Media Impact | BlueAlpha

BlueAlpha @bluealphalabs.bsky.social · May 21

Think OOH advertising can't be measured? Think again!
Our new article reveals how modern tech tracks outdoor ads with digital-level precision. Discover how to transform OOH into a performance channel.

bluealpha.ai/mastering-oo...

#OOHMarketing #PerformanceMedia #OutOfHome #OOH #ROI #MarketingROI

Mastering OOH Measurement How Modern Marketers Track Offline Media Impact While out-of-home (OOH) advertising is often presumed difficult to measure, today’s standards and technologies allow marketers...

Solving Marketing Attribution Challenges in D2C: Lessons and Strategies for True Impact | BlueAlpha

BlueAlpha @bluealphalabs.bsky.social · May 12

Direct-to-consumer brands: Are your attribution models failing you? Our latest article reveals a powerful alternative that actually works.

bluealpha.ai/solving-mark...

#MarketingAttribution #D2C #DigitalMarketingROI #GrowthMarketing #DataDrivenMarketing #MarketingTips

Solving Marketing Attribution Challenges in D2C Lessons and Strategies for True Impact Direct-to-consumer brands navigate a complex digital world where fragmented customer journeys, limited data visib...