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DemandMaven || Strategic growth partner for PLG SaaS & Startups

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Asia Orangio @asiaorangio.bsky.social · 19h

every year i talk to 10-15 consulting firms trying to spin off a SaaS and the pattern is always the same:

they think their brand equity will translate to the new product

it won't

you're selling to strangers now, and your product needs to stand on its own two feet

demandmaven.io/ep48-why-sp...

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Asia Orangio @asiaorangio.bsky.social · 6d

The harsh truth about agencies at early-stage:

You're paying them to learn. Just like any new hire, they won't hit their stride until month 3-4.

If you're pre-PMF, that's a very expensive education for everyone involved.

Consider contractors and freelancers first to de-risk.

Asia Orangio @asiaorangio.bsky.social · 7d

"What's the ONE thing that will 10x our growth?" It’s never just one thing.

Our client went $20k→$80k MRR by fixing activation, clarifying ICP, and adding expansion revenue.

Each improvement compounded the others. Need help identifying your highest-leverage growth opps? demandmaven.io/

We use qualitative insights and quantitative analysis to help you better understand your customers, identify gaps in their journey, and ultimately grow your business.

Asia Orangio @asiaorangio.bsky.social · 7d

I've seen too many founders spend $100K with an agency only to learn they didn't have product-market fit.

There are cheaper ways to learn this.

Before you hire the big agency, make sure you have:

80%+ NRR at 12 months
Clear channel hypotheses
>6 months of customer data

Asia Orangio @asiaorangio.bsky.social · 11d

I am also triggered by this 😂

Asia Orangio @asiaorangio.bsky.social · 11d

You've probably written about this before and I should do my research, but I've always been curious about your writing practice.

How it developed, how it's evolved over the years.

Asia Orangio @asiaorangio.bsky.social · 13d

Wild stat from my years troubleshooting slow growth:

60-70% of product opportunities aren't even conscious in your customers' minds.

They can tell you about "quality-of-life improvements", but rarely about "true value generators".

That's *your* job to figure out.

Contact Us | DemandMaven: Strategic growth partner for SaaS & Software Companies

Asia Orangio @asiaorangio.bsky.social · 14d

Founder: "We're doing everything right but stuck at $50k MRR." Me: Have you looked at net revenue cohort retention, activation rates, or customer jobs-to-be-done yet? 😉 Need help getting unstuck? DM me or book your free growth audit at demandmaven.io/contact

Book a discovery call today and learn more about how we can help you grow.

Contact Us | DemandMaven: Strategic growth partner for SaaS & Software Companies

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Asia Orangio @asiaorangio.bsky.social · 20d

"We're doing everything right but still can't grow."

Translation: You haven't checked your retention yet. Under 80% after 12 months? Marketing won't save you – you've got a leaky bucket.

Let's fix it: demandmaven.io/contact/

Book a discovery call today and learn more about how we can help you grow.

Asia Orangio @asiaorangio.bsky.social · 20d

Someone needs to make a SaaS that shows you all the courses you bought so when you reach to buy the next one, it's like

*AHT AHT* here are the 2-3 other courses you already have like the one you're about to pay for.

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Asia Orangio @asiaorangio.bsky.social · 21d

Pull your revenue cohort retention report right now. If you're under 80% after 12 months, stop throwing marketing tactics at the wall. Fix the leak first, then optimize acquisition.

DM me if you need help diagnosing what's really holding you back.

Asia Orangio @asiaorangio.bsky.social · 21d

The fix isn't always obvious:

Sometimes it's activation.
Sometimes it's monetization.
Sometimes it's customer fit.
Sometimes it's product gaps.

Asia Orangio @asiaorangio.bsky.social · 21d

Best-in-class SaaS companies?

They hit 100%+ retention after 12 months through retention AND expansion revenue. Comfortable growth usually starts around 80% retention.

Anything below 60% after 6 months = leaky bucket problem.

Asia Orangio @asiaorangio.bsky.social · 21d

If you're at 50% retention after 6 months, you're replacing half your MRR every 6 months.

If you're at 45% retention after 12 months, you're replacing 55% of your revenue annually.

And that, my friend, is why growth feels like pushing a boulder uphill.

Asia Orangio @asiaorangio.bsky.social · 21d

Net Revenue Retention. Most subscription metrics platforms have this report built-in (Stripe, ProfitWell, ChartMogul, etc.) but founders rarely know how to use it.

It shows you what % of revenue from each cohort is retained month-over-month.

Customer research tips for SaaS growth with Asia Orangio

Asia Orangio @asiaorangio.bsky.social · 21d

Your monthly churn looks fine at 3-5%, but you're still struggling to grow?

Here's the metric that's probably punching you in the face: ↓

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Asia Orangio @asiaorangio.bsky.social · 25d

If you’re a founder, product leader, or marketer trying to figure out why growth has stalled—this one’s for you: www.usertesting.com/resources/po...

Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.

www.usertesting.com

Asia Orangio @asiaorangio.bsky.social · 25d

Had a fantastic conversation on the #InsightsUnlocked podcast with Lija Hogan from UserTesting. We dug into what it really takes to troubleshoot growth challenges in SaaS, and why customer conversations are the secret weapon so many teams overlook.

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Asia Orangio @asiaorangio.bsky.social · Aug 22

Random but I always wondered who got the OG Asia handle. :)

Reposted by Asia Orangio

Balsamiq @balsamiq.bsky.social · Aug 12

Most teams try to fix stalled growth by building more features. @sparktoro.bsky.social did it by fixing their UX.

After some solid user research with @asiaorangio.bsky.social, they used Balsamiq to rethink the product—and grew signups by 20%.

See how they did it: balsamiq.com/customers/sp...

How SparkToro grew signups by 20% with Balsamiq

After a major setback, SparkToro rethought their product with wireframes. Here’s how a UX-focused redesign helped them ship faster and grow again.

balsamiq.com

Asia Orangio @asiaorangio.bsky.social · Jul 24

"I wish your product could do [feature that already exists]." Heard this in 3 churn interviews last month. But your churn problem isn't missing features ➡️ It's customers not knowing what you can already do.
demandmaven.io/ep46-how-to...

Asia Orangio @asiaorangio.bsky.social · Jul 22

Your 3% monthly churn might look healthy, but your 60% Net Revenue Retention says you're replacing half your customers every year. Yikes 😓 #SaaSFounders, here's the numbers you really need to be looking at
demandmaven.io/ep46-how-to...

Asia Orangio @asiaorangio.bsky.social · Jul 17

Stop 👏 using 👏 survivor bias 👏 to justify 👏 poor onboarding.
3-5 #UXinterviews will show you exactly where you're losing good prospects. My tips:
demandmaven.io/ep45-the-fo...